Request from Montana Farm Bureau

1. ADVOCATE…
FROM THE FARM GATE
Using Social Media to Influence Consumers &
Lawmakers
Johnna Miller
Director of Media & Advocacy Training
American Farm Bureau Federation®
@Johnna_J_Miller

2. CHECK THIS OUT
http://www.internetlivestats.com/

3. 63%
*Pew Research Center 2014
% WHO CHECK EVERY DAY

6. MEDIA CONTACTS

7. http://wqad.com/2015/10/22/local-farmer-speaks-out-against-subways-antibiotic-free-meat-plan/

8. INFLUENCE ˈIN•FLO͝O•ƏNS
 noun
 the capacity to have an effect on the
character, development, or behavior of
someone or something
 Effective use of social media helps you gain
influence.

10. Issue on your farm/ranch
you could share with
lawmaker?

11. Story idea from your farm/ranch
you could share with a reporter?

12. Mark Lynas Environmental Activist

15. According to Nielsen, YouTube
reaches more U.S. adults age
18-34 than ANY cable
network.
18-34

16. THAT’S ENOUGH
https://Ditch the Rule video

17. YOU DON’T HAVE TO BE SPIELBERG
46,005 VIEWS
Gilmer Dairy Farm
1,285 VIEWS

18. 300 million monthly active users
75 million use it daily.
30 billion photos shared
70 million photos per day

23. Photo you could share from your
farm/ranch that would advocate
for agriculture?

24. Val Wagner’s Blog – wagfarms.com
• 250,000 views
• 10,000 Facebook “shares”
• Led to an interview with the L.A. Times

26. Articles with images get 94%
more views than those without.
GREAT VISUALS CAN
BE WORTH A
THOUSAND WORDS

27. Add “Advocating for Agriculture”
to your list of chores.