With billions of online shoppers; why is it so difficult for some online stores to make money? The problem is that many websites are trapped by one or more of the five biggest barriers to eCommerce sales.

1. 5 Biggest
Barriers to
eCommerce
Sales

2. Introduction
• Global e-commerce sales are expected to
top $1.5 trillion in 2014, according to
eMarketer.
• Asia-Pacific is becoming the largest e-
commerce region in the world.
• With billions of online shoppers; why is it
so difficult for some online stores to make
money?

3. Search Engine Rankings
• The difficulty to rank
high in search
engines is the leading
barrier facing the
majority of e-
commerce websites,
especially newer
ones.
• Using descriptive and
relevant page titles,
descriptions and
URLs are some of the
easiest things you
can do to influence
your rankings,
according to Google.

4. Web Design
• In an e-commerce
study conducted by
Peer 1, more than
three-fourths said that
website design
impacts customer’s
brand perception
leading to higher
conversion rates.
• High performing e-
commerce websites
have a clean and
uncluttered
appearance, are fast,
provide great content
and make it easy for
visitors to shop.

5. Mobile Browser Compatibility
• Whilst sales of
desktop PCs are
dropping, those of
smart phones and
tablets are increasing.
• More consumers are
using mobile devices
as their preferred web
browser.
• Since more visitors
will be shopping
online from mobile
devices, e-commerce
websites need to
ensure cross-platform
compatibility across
all web browsers.

6. Slow website performance
• A website that takes a
long time to load its
pages can lead to a
high bounce rate and
lead to lower search
engine rankings.
• There are a variety of
factors that can
impede website
performance including
hosting service,
database response,
coding, images and
video, to name a few.

7. Shopping Cart/Purchasing
• How easy or difficult it is for someone to
make a purchase and checkout online can
affect conversion and shopping cart
abandonment rates.
• E-commerce websites that do well
recommend related products, display user
ratings and enable shoppers to purchase
and checkout with the least amount of
clicks.

8. Summary
• The common denominator between these
barriers that e-commerce websites face is
user experience.
• By delivering an optimum user experience
starting with a
winning e-commerce website design will
help overcome these challenges and
improve online sales.

9. Thank you
www.enCloud.com.au

10. Thank you
www.enCloud.com.au