Description of StreetSafe StreetSmart initiative, and its impact

1. Initiatives
Preventing road deaths and injuries in cities

2. Problem
Over 400,000 road accidents every year
Over 150,000 lives lost, 16 deaths per hour
Lack of leadership, knowledge & skill to fix it
70% killed are pedestrians & 2-wheel riders
Majority of victims are of working age <40yrs

3. CoRPS Initiatives on Road Safety
1. CoRPS StreetSafe StreetSmart: To create Safe Zones at accident
blackspots
2. CoRPS iVarsity: Behavior-based, fun Road Safety Workshop
3. CoRPS OmniSafe: All round road-safety assessment, rating and
recommendations of the institution

4. #StreetSafe-StreetSmart
Identify accident blackspot
Get citizen-representative on board
Preliminary survey
Comprehensive road safety audit
Safe design recommendations & consultation
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Design implementation – SAFE ZONE

5. #StreetSafe-StreetSmart - Output
Detailed risk assessment based on data
Data collected along extensive safety parameters, including location-tagged pictures
Star-rating of roads, color-coded on a map-tool
Risk condition of roads is depicted as Star-rating, plotted on a map-tool for ease
Safe road design with low-cost changes to save lives
Design recommendation options created by professionals
Agreed solutions implemented, Safe Zone created
CoRPS handholds implementation of recommendations & creation of Safe Zones
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6. #StreetSafe-StreetSmart – Step1
Preliminary research
Evidence collection
Visuals
GPS tools
Preparation for Road Safety Audit

7. #StreetSafe-StreetSmart – Step2
Road safety audit orientation
Audit
Engaging young architecture students

8. #StreetSafe-StreetSmart – Step3
Road safety audit orientation
Audit
Engaging young architecture students

9. #StreetSafe-StreetSmart – Step4
Signing up with Corporator / MLA
On-boarding elected representative
Traffic data, citizen data

10. #StreetSafe-StreetSmart – Step5
Safe road designs created
Architecture students workshop
Focus on vulnerable road users
Treat road-jams, road-clogs

11. #StreetSafe-StreetSmart – Step6
Design consultation workshop
RWAs, Traffic Police, Civic Bodies
Most agreeable design
interventions agreed

12. #StreetSafe-StreetSmart – Step7
Work begins
CoRPS designs strengthen road-safety
Work under the leadership of MLA

13. #StreetSafe-StreetSmart – Step8
Work completed
Safe pedestrian infrastructure
Trees and green cover maintained

14. #StreetSafe-StreetSmart - Impact
Marked Safe Zones save lives by defensive-driving behavior
A predictable, replicable, systemic framework
Reduction in road-deaths, injuries and disabilities
Measured through design prototypes and before-after visuals after implementation
Measured through a report as a culmination of this work in to a
framework to be implemented in other locations
Measured through base-line and end-line data on road fatalities and accidents

15. Getting involved, making it happen
Employee participation in Road Safety Audits, Data-to-
design Workshops, and project implementation
Road Safety Bonds for Safe Zones – exclusively support
creation of Safe Zones specific accident prone areas
Behavior-based workshop on Road Safety for employees
and communities

16. Schedule VII - CSR

17. Beyond Impact…
• Bond4S and StreetSafe StreetSmart would facilitate visibility during
the engagement, in collateral and communication
• Co-branding of Safe Zones
• Media mentions as exclusive support for Safe Zones and fixing
blackspots
• Media coverage for OmniSafe and iVarsity projects with potential
for interviews and features