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DATAGRAPHIC BEAUTY AND PERSONAL CARE 
Deodorants Dominated by Sprays but Regional Preferences Vary 
North America—Deodoran...
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The State of the Global Deodorant Market

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Deodorants Dominated by Sprays but Regional Preferences Vary. The Fastest Growing Deodorant market.

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The State of the Global Deodorant Market

  1. 1. DATAGRAPHIC BEAUTY AND PERSONAL CARE Deodorants Dominated by Sprays but Regional Preferences Vary North America—Deodorant Sprays –ml -2% 0% 8% –ml –ml Latin America—Deodorant Sprays –ml -1% 0% 6% –ml –ml Eastern Europe—Deodorant Sprays 0% 6% Western Europe—Deodorant Sprays 0% 8% © Euromonitor International sprays roll-ons pumps sticks creams wipes Latin America 2007 2012 Western Europe 07 12 North America 07 12 Asia Pacific 07 12 Regional Preferences Deodorants by Type % value of total deodorants Top Brands Globally US$500 million US$ million, 2007–2012 2007 Rexona 2012 1,750 875 2,625 0 3,500 Axe/Lynx/Ego Nivea Dove Avon Mennen Secret Fastest Growing Markets Total Deodorants % value CAGR, 2012–2017 India DEODORANTS Deodorant Sprays INDIA Deodorant Roll-Ons 0% 7.5% 15% 0% 7.5% 15% Vietnam Iran Indonesia Morocco Saudi Arabia United Arab Emirates Peru Brazil Pakistan China Tunisia Thailand Azerbaijan Dominican Republic Metal Aerosol Cans by Size % volume CAGR, 2013-2018 Global—Deodorant Sprays –ml –ml –ml –ml -1% 0% 6% Asia Pacific—Deodorant Sprays –ml 0% 10% –ml –ml –ml –ml –ml –ml –ml –ml 11 UK—DEODORANT SPRAYS % volume CAGR 2013–2018 for 51–100ml metal aerosal cans

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