The State of the Global Deodorant Market
- 1. DATAGRAPHIC BEAUTY AND PERSONAL CARE
Deodorants Dominated by Sprays but Regional Preferences Vary
North America—Deodorant Sprays
–ml
-2% 0% 8%
–ml
–ml
Latin America—Deodorant Sprays
–ml
-1% 0% 6%
–ml
–ml
Eastern Europe—Deodorant Sprays
0% 6%
Western Europe—Deodorant Sprays
0% 8%
© Euromonitor International
sprays
roll-ons
pumps
sticks
creams
wipes
Latin America
2007 2012
Western Europe
07 12
North America
07 12
Asia Pacific
07 12
Regional Preferences
Deodorants by Type
% value of total deodorants
Top Brands Globally
US$500 million
US$ million, 2007–2012
2007
Rexona
2012
1,750
875
2,625
0
3,500
Axe/Lynx/Ego
Nivea
Dove
Avon
Mennen
Secret
Fastest Growing Markets
Total Deodorants
% value CAGR, 2012–2017
India
DEODORANTS
Deodorant Sprays
INDIA
Deodorant Roll-Ons
0% 7.5% 15%
0% 7.5% 15%
Vietnam
Iran
Indonesia
Morocco
Saudi Arabia
United Arab Emirates
Peru
Brazil
Pakistan
China
Tunisia
Thailand
Azerbaijan
Dominican Republic
Metal Aerosol Cans by Size
% volume CAGR, 2013-2018
Global—Deodorant Sprays
–ml
–ml
–ml
–ml
-1% 0% 6%
Asia Pacific—Deodorant Sprays
–ml
0% 10%
–ml
–ml
–ml
–ml
–ml
–ml
–ml
–ml
11 UK—DEODORANT SPRAYS
% volume CAGR 2013–2018 for
51–100ml metal aerosal cans