1. POSITIONING STRATEGY USING
FOR THE FOLLOWING PRODUCTS IN
INDIAN RURAL MARKET
 FAN
 PRESSURE COOKER
 BICYCLE
 SACHET OF SHAMPOO
BY
SUKANYA DEVI P.S.
S2 MBA,AVISHKAR
MACFAST

2. GENERAL RURAL SCENARIO
To identify the potential markets of
application offers various procedures
such as prioritizing districts according to
the required parameters or assigning the
pre decided list of places to be covered
for further analysis . Thus making
selection process is flexible . These
procedures as a result provide user with
identified potential market on the basis
of desired parameter

3.  To expand the market by tapping the country side
, more companies are foraging in to India’s rural
markets.
 The Indian rural market with its vast size and
demand base offers a huge opportunity that
companies cannot afford to ignore.
 Rural India has a large consuming class with 41%
of India’s middle class and 58% of total disposable
income.
 The rural markets accounts for half the total
market for TV sets , pressure cooker , bicycle ,
washing soap ,tea , salt and tooth powder.

4. APPROACHES TO RURAL
MARKETING
The rural market may be allowing but it is not
without its problem. Low per capita
disposable incomes that is half the urban
disposable income; large number of daily
wage earners , acute dependence on the
vagaries of monsoon; seasonal consumption
linked to harvests and festival and special
occasions; poor roads; power problems;
and inaccessibility to conventional
advertising media.

5. There are four challenges have to
meet in the rural marketing
RURAL MARKETING
CHALLENGES
AVAILABILITY
AFFORDABILIT
Y
ACCEPTABILITY
AWARENESS

6. PRESSURE COOKER
In Indian rural market we can market this
Type of products with some strategies. At first
reduce the price of the product and then
give an idea about this particular
commodity. Do an analysis among the
customers and know their taste and
according to that taste convince the
importance of product.

7. FAN
 fF
Fan is one of the important electronic equipm-
ent needed for the daily life. For the marketing
of this type of product in the Indian rural
market , we have to give the seasonal
importance of Products with its quality and
the price with consumers income(i.e. reasonable
Price)
Make maximum customer satisfaction. Mainly
promote the product with its price. Rural people
are mainly attracted with the price of the
commodity.

8. BICYCLE
We know that Indian rural people are mainly
low earning people . They don’t know the
importance and quality of the products.
When they purchase a product they only
considering the price of that particular commodity
So that they don’t bothered about the quality of
that particular commodity. At first we have to make
an idea about the importance of quality of a
and do promotional activities according to that

9. SACHET OF SHAMPOO
In Indian rural market shampoo or this type
of any other product in sample packet is convenient
for the customers. Because they only considering
the price of the product not the quality and quantity
With the usage of price strategy we can make the
marketing of these type of products.

10. RURAL MARKETING STRATEGIES
RURAL MARKETING
STRATEGIES
Customize the
communication
Customize the price
Customize the
store operations
Customize merchandize
Customize
promotion