DESIGN E AND P

1. 1
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural Build Environment (FNBE)
INTRO TO DESIGN - ARC30205
Prerequisite: None
Lecturers: Ms Delliya Mohd Zain, Ms Sufina Abu Bakar and Mr Fariz Hilmi
Project 1
Getting To Know Elements & Principles of Design
10% Individual + 20% Group Work (out of the 100% overall marks)
Site Visit: 15th – 17th August 2014 at Tanjung Bidara beach Resort, Melaka
Project 1A - Pin Up Submission Date: 5th September 2014
Project 1B - Presentation & Submission Date: 26th September 2014
Introduction
This project is divided into 2 important parts. The first part is about getting to know the basic design
elements through observing nature and by sketching the apparent and hidden design elements in
nature. The second part will concentrate on familiarising design principles through composing simple art
work using simple daily items.
Objectives of Project
The objectives of this project;
1. To learn the design process and design components such as sketching, drawing conventions,
observation, investigation and production of presentation.
2. To form a comprehensive understanding of the basic principles, elements and design process at an
appropriate level.
Learning Outcomes of this Project
On successful completion of this subject, students will be able to demonstrate the following:
1. To recognize and identify design elements and design principles.
2. To apply the design elements and design principles in simple projects.

2. 2
Tasks - Methodology
PART 1A – Sketching Elements of Design in Nature
Individually students are required to observe nature and capture design elements apparent or unseen with
their bare eyes. Students are required to sketch their findings, understanding and interpretation of basic
design elements on white A5 art block paper. In addition students are to produce 2 pieces of A4 size
artworks to explore further the basic elements of design not just in nature. Students are required to sketch
the followings and to include an explanation page(s) for each item behind the artwork to further explain
and identify the required elements of design;
A. Lines B. Shape: Organic C. Form: Organic D. Texture
E. Colour - Hue F. Colour - Value G. Space/Scenery H. Space/Scenery
I. Geometric Art J. Any Abstract Art
For items A – H, students are required to sketch using 2B pencil or felt pen for these sketches. It should not
be all 2B pencil or all felt pen.
For E and F, students are may use water colour, markers and pencil colour.
For I and J, either one must be black and white and the other should be a coloured artwork. Using any
medium and paper except 2B pencil and felt pen.
Students are required to prepare it according the diagram below;
(Explanation page will be behind
the artwork)
Line – The Leaf Title & Label
Title & Label Title & Label
Title & Label Title & Label
Title & Label Title & Label Title & Label Title & Label
Intro to Design Project 1A (YOUR NAME)
Intro to Design Project 1A (YOUR NAME)
Please write the labels and title (give it a
good name) using white pencil with
architecture handwriting
Intro to Design Project 1A (YOUR NAME)

3. 3
PART 1B –Daily Items Artwork Exploring Principles of Design
In groups students are required to create nine simple art work using daily materials to show their
understanding of design principles. As a final submission and presentation, students are required to display
all nine artwork as one artwork and to include 2 A2 presentation board explaining about the design
principles that is on the artwork.
Please follow these instructions;
1. Firstly students will randomly accept one of the following items to create the artwork; (only choose
one type and one colour – at it simple original form)
A. Wires B. Rubber Bands C. Thread
D. Straws E. Washer F. Pasta
G. Masking/Duck Tape H. Safety Pins I. Toothpick /Match Sticks
2. For the base or background of the artwork students may choose just one of the following for all the
nine artwork. (Students will need to make sure that the base is A4 size and some may need to be
supported by having a frame) – All material should be used as it. Do not paint or wrap it with and
material.
1. Box board 2. Wire mesh 3. Canvas 4. Aluminium
Sheet
5. MDF boards 6. Ply wood 7. Clear
Perspex/Acrylic
8. Thick Rubber
Sheet

4. 4
3. Students are required to select nine different design principles from the followings and express
their understanding of the selected design principles on to the art work and then explain further on
the 2 A2 boards; (one A4 artwork one design principles)
balance hierarchy contrast harmony/unity pattern
dynamic/movement random radial clustered emphasis
repetition/repetition centralised linear axis datum
For the final presentation, students are required to prepare the artworks according to the diagram below;
OR
The presentation and submission will be at CODA Gallery. Students are required to plan how to display their
art works and the presentation boards.
A4 size base
A2 size Presentation Boards
A4 size base
A2 size Presentation Boards

5. 5
Submission Requirement
This is a group work project with individual component.
PART 1A – Submission Week 5 – 5th of September 2014, Friday 3PM
 The orientation of the drawings should be all the same. As shown on page 2.
 Students are required to paste the explanation page(s) behind the sketches beautifully.
 The explanation page should include diagram(s) and key words to explain further about the design
elements that you are emphasising on the sketch. Please provide a small picture of the
subject/item drawn and it must be from the site – Tanjung Bidara, Melaka. Do not use the photo to
for explanation.
 The subject/item that you are drawing should be all natural elements. (Item A- H)
 Please write the labels and title using white pencil and it has to be architecture hand writing.
 The A2 mounting board must be black.
 Please take pictures of the process of making this artwork to be placed in the e-portfolio.
 Please SCAN your work before submission and keep the art work save until the end of semester.
PART 1B – Presentation, Exhibition & Submission Week 8 – 26th September 2014, Friday 8AM
 Students are given 5 minute for verbal presentation.
 To arrange the daily item together and to attach it to the base, students are only allowed to use any
type of glue and one of the following;
a. White transparent string (tali tangsi)
b. Thread that is similar to the colour of your items.
c. Simple welding.
(These supporting items should be less obvious in the art work)
 Please take pictures of the process of making this artwork to be placed in the e-portfolio.
 Please keep the art work save until the end of semester.
All sketches, doodles, research, planning, discussion to be place in the e-portfolio. It’s the
responsibility of every student to make sure they record the process and final product of
their work.
Assessment criteria
The assessment for this assignment will be based on your
 Demonstrated understanding of design element and design principles on the artwork.
 Originality, creativity and workmanship quality of the artwork to enhance the design elements and
principles.
 Clarity and content of the explanations of elements and principles of design.
Marking criteria
Marks shall be distributed as follows:
PART 1A -
 Demonstrated understanding of design element on the artwork. 2%
 Clarity and content of the explanations of elements and principles of design. 3%
 Originality, creativity and workmanship quality of the artwork. 5%
Total 10%

6. 6
PART 1B -
 Demonstrated understanding of design principles on the artwork and boards. 5%
 Clarity and content of the explanations for the principles of design. (A2 boards) 5%
 Originality, creativity and workmanship quality of the artwork. 10%
Total 20%
NOTE: PLEASE BE INFORMED THAT INVIDUAL COMPONENTS IN GROUP WORKS IS EVALUATED BASED ON PEER
EVALUATION AND INSTRUCTUR’S EVALUATION ON INDIVIDUAL PERFORMANCE OF A GROUP MEMBER.
Suggested References
These are just some links that should start you with your independent learning through research. Please
don’t just refer to these links. There are books on the module outline aswell.
1. http://www.pinterest.com/kezza50/design-elements-found-in-nature/
2. http://naturesketchers.blogspot.com/
3. http://www.j6design.com.au/ClientArea/6fundamentalprincipleofdesign