http://eveliosilvera.com/selling-to-the-right-people/ - Almost every day the marketing “gurus” send out email messages or email promotions about the importance of traffic. In marketing especially internet marketing, your traffic is your lifeline and without sufficient traffic to your offers you are going to have a hard time trying to get sales. The fundamental equation to acquire a sale is to have an offer that converts and pair it up with traffic. But not just any traffic… mind you, but targeted traffic.

1. (http://eveliosilvera.com)
ARE YOU SELLING TO THE RIGHT PEOPLE?
Almost every day the marketing “gurus” send out email messages or email promotions about the
importance of traffic. In marketing especially internet marketing, your traffic is your lifeline and
without sufficient traffic to your offers you are going to have a hard time trying to get sales. The
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2. fundamental equation to acquire a sale is to have an offer that converts and pair it up with
traffic. But not just any traffic… mind you, but targeted traffic.
So what is targeted traffic? Why is it important to sell to the right audience and how can you find
out who is your target market?
These questions are very important, and you must be able to answer all of these questions if you
want to become an advanced marketer that makes a lot of money and sales.
Why sell to the right people?
Selling to the right people is very important. Allow me to give you a quick simple test here. If you
are selling handbags, who do you target? Will you try to sell to a person who has just bought a
handbag or a person who has never bought a handbag before?
Some would argue that you must try to sell to the person who has never bought a handbag
before, doesn’t have one, and might want one. This is only true in some cases. Here’s the fact,
not very one needs a handbag and the reason why they may have never bought one could be
because they never needed or wanted one.
I know I am not a big handbag buyer (I leave that to my wife!), and I never even glanced at the
‘handbag’ section whenever I go to the mall. So in actual fact if you are trying to sell to me, it’s
going to take a lot of effort, marketing, and convincing. And the worst part of this all is that at the
end of the day, I might still not want to buy your bag.
People do not just buy stuff because you are selling it well. People actually have to think that it is
something they want, and something worth paying for before they actually take action. And the
fact that everyone has too much in their lives these days and more and more people are
screaming for more ‘space’ in their day means that they don’t just go out and buy anything that
is marketed to them even if they have the money.
So the correct answer would be bag buyers then? Not necessarly. Some bag buyers will only buy
1 or 2 bags in their lifetime and use it for as long as they can. Hence the correct answer would
be to sell to ‘avid’ handbag buyers. If they seem to have a lot of bags, are passionate about it, talk
about it all the time, then these people are the perfect target for you if you are selling handbags
because they will keep on buying bags and have no sign of slowing down.
Who are the right people?
So now you know why we need to find the right kind of people before trying to sell them
something. The reason is simply because they are easier to convert, and they are going to keep
buying stuff from you as long as you give them the satisfaction that they are looking for. This
could be in terms of a quality product or a quality service.

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However, it when it comes to marketing to the masses such as internet marketing, the bulk
traffic that you get usually tells you very little about them. Hence marketers have developed a
set of techniques where they target people in terms of demographics.
When we speak of demographics, we are speaking of age, sex, location, interests and things like
that. Knowing these demographics are key to finding your target market.
Obviously, if you are selling female handbags, your target market would be female and your bag
price might tell you that you need to target working age women. If you are selling children’s
school bags, then the age you would like to target would be little school kids or if it’s on the
internet where the adults would be doing the shopping, you would like to target parents at the
age where most people have kids.
Knowing the demographics and laser targeting your offers makes it easy for you to sell your
offers because you are able to weed out the majority of the people who are not even slightly
interested in your offers.
How to find these people?
There are websites out there like quantcast.com that actually collects data on websites visitors
and demographics. Using these sites, you can easily find websites that cater to your target
market and you can then contact the website owner and place and advertisement or solo-ad
there.
You could also go to forums where people are actively talking about your product’s niche and
market your offers there using subtle marketing strategies. You must remember that with the
help of demographics, you are no longer bounded by the niche.
This is very important because now if you are selling women handbags, and you know your
demographics, you could actually go to other niches such as the cooking niche where the crowd
is full of people that you would like to target. This will certainly broaden your horizon in terms of
getting a new source of traffic for your offers.
Another great place to advertise using demographic targeting systems would be Facebook. It’s
targeting system is entirely based on demographics, which makes it easier to reach out to the
people who are potentially looking to buy your product. Last but not least, the search engines, be
it via the natural search results or PPC ads, will almost guarantee you the best of targeted traffic
as long as you use the right keywords for your product.
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