3. Superior Product • The luxury incumbents left the door opened • For M-B and BMW to gain market share • With a superior product • Later Audi joined
4. Flagship Dealers • It took a generation to execute • MerBimAu has a dealer advantage • Everyone else is still catching up • How important is brick & mortar?
5. Leasing • In Canada • MerBimAu never stopped leasing • Strenghtening the competitive advantage • Creating barriers • Securing their position
6. Remarketing • Control the lease residual risk • In house financial services • Certified Pre Owned programs • Make money twice with vehicles
7. The Competition • Constantly playing catch up to MerBimAu • In many instances the product has caught up • At times even better • Dealers - Leasing - Remarketing • Still lag far behind
8. Did we forget the "brand equity"? Which makes a HUGE difference.
