Anytime when we learn something new are moving through these four steps. For marketing purposes it is very valuable to understand this in deep as it shows marketers where and how they need to start placing product messages. In combination with a great story, this knowledge boosts any message strongly.

1. 4 Steps of
Learning
(c) @NoStoryNoBizz

2. You don’t know
that you don’t know.
Nothing happens! (c) @NoStoryNoBizz

3. Now you know
that you don’t know.
You start learning.
(c) @NoStoryNoBizz

4. Now you know
that you know.
If you focus you can fly.

5. Now you don’t know
that you know.
You just do. (c) @NoStoryNoBizz

6. 1. You don`t know that you don’t know
2. You know that you don’t know
3. You know that you know
4. You don’t know that you know
We all go through these four phases of learning.
Sadly some stop at step two. Go beyond!
(c) @NoStoryNoBizz

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8. StorySculptorJG
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