The ecommerce disruption has overridden the traditional way in which B2B buyers and sellers interacted. The win-win business model of Multi Vendor Marketplace has made its way into the B2B sphere and is yielding exceptional results. But before you decide to launch your own online B2B marketplace, it’s important to have a comprehensive understanding of the model and how exactly it works. StoreHippo brings you a step-by-step guide on how to build your own successful online B2B Marketplace.

1. How To Build An
Online B2B Marketplace

2. What is an
Online B2B Marketplace?
An online B2B marketplace is a
marketplace website that:
Enables vendors, sellers, distributors, resellers,
affiliates etc. to sell goods and services digitally to
other businesses
The B2B marketplace offers its sellers complete IT
solutions
Sellers also get paid marketing options for product
placements
B2B marketplace also offers logistics support,
customer support etc.

3. How does an online B2B Marketplace function?
B2B marketplace
website and apps are
built for the brand
Sellers, distributors, dealers
are on boarded on the online
B2B marketplace
Different levels of sellers,
their distributors etc. are
assigned different user roles
A separate dashboard is given to
each vendor to manage their
inventory, orders shipping etc.
Clients search for products
on the B2B marketplace
and raise a RFQ
RFQ is sent to different
vendors who submit their
quotes, MOQ etc.

4. How does an online B2B Marketplace function? (Cont..)
The clients compare the
quotes and negotiate
further if needed
After final price is decided
buyers place the order
The seller receives order
notification and prepares the
order for dispatch
Sellers use B2B marketplace
shipping services or their own
fleet of delivery boys
Order is delivered in bulk
to the client's address

5. What are the top reasons for building an Online B2B marketplace?
Freedom to explore
new markets in
diverse geolocations
Onboard new sellers
& distributors easily
Automate & centralize
product & sales
management for better
business overview
Gain better brand
visibility by selling on
multiple digital channels
Manage dealer/seller
networks efficiently with
central visibility
Quicker order cycles
and faster fulfillment
due to automation
Cost-efficient as
saves costs on
CapEx, staffing etc.
Sell more by creating
personalised
omnichannel buying
journeys

6. How does an
online B2B Marketplace
function?
Customizable theme design to build personalized
landing pages
Future-ready technology that gives flexibility and
agility to stay ahead of market conditions
Inherent elastic scalability to accommodate
rapid changes
Extensive and comprehensive vendor management
solutions
Ease of B2B marketplace website customizations at
the backend and frontend

7. How does an
Online B2B Marketplace
function? (Cont..)
Feature to assign different levels of user access and
user roles
Inbuilt B2B features like RFQ, multi pricing,
restricted login, customizable forms, MOQ etc.
A variety of apps like, B2B marketplace app for
the customers, admin app (sellers+admin),
delivery boy apps etc.
PWA stores to reach sellers and buyers even in areas
with poor internet connectivity

8. How does an
Online B2B Marketplace
function? (Cont..)
Quick and seamless integrations with the chosen third
party software and service providers
Support for different payment methods to accept
and remit payments
Multi-level security features to build secure
online B2B marketplace
Automated and integrated logistics solutions to
streamline bulk order fulfillment

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Offering 360-degree ecommerce solutions for
B2B, D2C and B2C businesses
Email: reachus@hippoinnovations.com
www.storehippo.com