Ecommerce platforms have made it extremely convenient for businesses to start an online store for their brand. But before building an online set up, it is important to know and understand what an ecommerce platform is and how it works. StoreHippo brings you a comprehensive guide about all there is to know about the various ecommerce platforms available in the market. Check out the complete guide that will help you choose the best fit for your brand and business model.

1. ECOMMERCE PLATFORM 101
All you ever wanted to know

2. What is an Ecommerce Platform?
An ecommerce platform is a software application that offers end-to-end solutions to
businesses for building, running, growing and managing their online stores
Modern ecommerce platforms also offer the following:
Order, inventory and
product management
features
Solutions for marketing,
accounting etc.
Integrated solutions for
payment services and
logistics

3. What are the different types of
Ecommerce Platforms
Based on the type of hosting ecommerce
platforms are of two types:
Fully hosted ecommerce platform
Platform provider takes care of hosting
services, monitors and maintains the servers
and offers technical support
Non-Hosted ecommerce platform
Self-hosted ecommerce platform requires the
online business owners to arrange for their own
server space hand set up an IT team to maintain
and fix server issues if any

4. Why should you use an ecommerce platform for your business
Quick launch
with ready-to-use
solutions
Cost-effective solutions as
they offer everything
needed for running the
business in one place
Built on advanced
technology and keep
offering regular
updates
Easy to pivot business model
with support for a variety of
business models
A variety of
options and plans to
choose from

5. Which features make the best ecommerce platform
Easy to use with
an intuitive
admin interface
Inherent scalability
and flexibility to adapt
to unique business
requirements
Next-generation
technology to build
future-ready online stores
Customizable themes that
help in building engaging
and conversion-oriented
stores
Capabilities to build
mobile apps and
PWA stores

6. Which features make the best ecommerce platform (Cont…)
Product management
solutions to easily manage
and sell products online
Order management
module to manage
end-to-end orders and
fulfillment
Inbuilt marketing tools to
promote and grow the
business
Host of payment options to
accept payment for the
orders
Multi-level security to build
secure and trusted online
stores
Integrated logistics solutions to
automate and streamline
deliveries

7. Ecommerce platform features to future-proof your business
MACH architecture
to build agile and
powerful solutions
SEO friendly
ecommerce
platform
Omnichannel
solutions to add new
touchpoints
Inherent solutions to
combine business
models and build
disruptive hybrid
models
If you get all these features in your ecommerce platform, go for it!

8. Start your 14-days FREE Trial
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Book a Demo
Offering 360-degree ecommerce solutions for
B2B, D2C and B2C businesses
Email: reachus@hippoinnovations.com
www.storehippo.com