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Building	A	Scalable	Service	Offer	
Stewart	Bell
THEN
2.2 million apps	
50,000 app
capacity	NOW
LET’s DIP IN..
THE PROGRESSIVE OFFER
Forget PlatGoSil, and take your service offers into the real world
THE PROBLEM
ALWAYS ON CALL
THEY LEAD, YOU FOLLOW
CONVOLUTED & CONFUSED
THEY DON’t ENGAGE
THE desire
On WHEN YOU WANT
CALL THE SHOTS
SIMPLE & CLEAR
LINE UP to engage
Harder to manage a group of clients and
generate good profit margins	
Its not about you. You can encourage
behaviours, not guarantee the result.
Increasingly challenging to justify the value
of advice to a cynical world
Accepted wisdom says do more.
The opposite is needed.
YOU (ADVICE)
DONE FOR YOU
$$$
TEAM (MGT)
ADDI-
TIONAL
SVCS
RESOURCES
(INFO)
$
DONE BESIDE
YOU/DIY
YOU
ADDITIONAL
SVCS
TEAM
RESOURCES
MOST OFFERS..
YOU (ADVICE)
DONE FOR YOU
$$$
TEAM (MGT)
ADDI-
TIONAL
SVCS
RESOURCES
(INFO)
$
DONE BESIDE
YOU/DIY
YOU
ADDITIONAL
SVCS
TEAM
RESOURCES
mid-point
partnership
FLIP THE MODEL
4 key
principles
1. RoCKSTAR NOT ROADIE
2. MAKE IT THE WAY
THE WEALTH
PYRAMID
TM
3. ASSESS BEFORE IMPRESS
MAX VALUE
4. MEET THEM HALFWAY
PARADOX OF VALUE
“The real price of everything,
what every thing costs to the
(person) who wants to
acquire it, is the toll and
trouble of acquiring it”
Adam Smith
DIY
Supported
DONE FOR YOU
Bespoke
DONE WITH YOU
Guided
Cost effective support when needed
Financial partnership
Totally outsourced management

THE PROGRESSIVE OFFER
TM
YOUR plan?
FURTHER HELP
BOOK A Strategy
AUDIT
calendly.com/stewbell/audit
JUST THE Worksheets
THANKS STU
Email info@audere.com.au with
Worksheets please.

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