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If you've followed SEO and Internet marketing news over the past year or so, you've no doubt come across the concept of AuthorRank, which AJ Kohn says "could be more disruptive than all of the Panda updates combined."
Google has stated that "the identity of individual agents responsible for content can be used to influence search ratings." In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors.
Many believe that AuthorRank will be the definitive search engine ranking factor of the future. Steven Shattuck will get you up to speed on AuthorRank, and show you how to take advantage of the many benefits of Google Authorship.
What's on the agenda?
We'll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.
Please note that doors open no earlier than 7:30am.
7:30 AM Arrival and networking
8:00 AM Announcements & introductions
8:10 AM Presentation by Steven Shattuck
9:00 AM We're done! On with your day...
Steven Shattuck, VP of Marketing - Bloomerang
Steven Shattuck (@StevenShattuck) is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.
As a HubSpot Certified inbound marketer, he is a contributor to Social Media Today, Search Engine Journal, The Build Network and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.