This document discusses how professionals can use the ExpertHub network to improve their search engine optimization and rankings. It provides an overview of the ExpertHub network which includes over 16,000 websites designed to help consumers connect with local professionals. It then discusses how professionals can create a profile page, contribute content, and have their profile and articles promoted throughout the network to pass link authority and rank for relevant keywords. Case studies are also provided showing SEO success stories of local professionals ranking highly for their targeted keywords. The document concludes by outlining standard and premium listing options on ExpertHub for local professionals.

1. ©2009 ExpertHub©2009 ExpertHub
ExpertHub Network
SEO for Local Professionals
September 2009

2. ©2009 ExpertHub©2009 ExpertHub
Agenda
• What is the ExpertHub Network?
• Using the ExpertHub Network for SEO
• Case Studies

3. ©2009 ExpertHub
ExpertHub Network
9/16/2009 © ExpertHub. All Rights Reserved 3
LawFirms.com
AccidentAttorneys.com
AsbestosLawFirms.com
CriminalDefenseLawyer.com
DrunkDrivingLawyer.com
DivorceLawFirms.com
55 National Legal Websites including:
EstatePlanningLawFirms.com
MedicalMalpractice.com
PersonalInjuryLawyer.com
RealEstateLawyers.com
SmallBusinessLawFirms.com
USImmigrationLawyers.com
15 National Medical Websites including:
PlasticSurgeons.com
Dentists.org
Chiropractors.com
TummyTuck.com
HairTransplants.com
BreastReduction.com
5 Financial Websites including:
FinancialPlannerNetwork.com
AccountantsFinder.com
+ 15,000 Regional Legal Websites including
BronxDivorceLawyers.com
NewYorkAccidents.com
DallasEmploymentLawyers.com
LosAngelesProbateLawyers.com
AtlantaDefenseLawyers.com
FloridaDisabilityLawyers.com
+ 500 Regional Medical Websites including
LasVegasCosmeticDentists.com
SanDiegoLasikSurgeons.com
CosmeticSurgeonsTexas.com
BostonFinancialPlanners.com
NewMexicoAccountants.com
+ 500 Regional Medical Websites including
• ~16,000 websites designed to
help consumers connect with
local professionals.
• All traffic is organic, with 95%
coming through search
• Receive traffic from over
200,000 keywords each
month

4. ©2009 ExpertHub
ExpertHub Organic Rankings
Head Keywords Regional Keywords
The homepages of ExpertHub’s national
sites rank for high volume keywords.
Examples include:
• “divorce lawyer”
• “accident attorneys”
• “immigration lawyer”
• “criminal defense lawyer”
• “disability lawyer”
• “personal injury lawyer”
• “estate planning attorney”
• “plastic surgeons”
• “chiropractors”
The homepages of ExpertHub’s regional sites and
regional pages on our national sites rank for
regional keywords.
Examples include:
• “utah divorce attorneys”
• “immigration lawyers in california”
• “michigan bankuptcy lawyers”
• “delaware family lawyers”
• “estate planning attorneys new jersey “
• “adoption lawyers new york”
• “plastic surgeons in houston”

5. ©2009 ExpertHub
ExpertHub Organic Rankings (con’t)
Reference Keywords “Name” Keywords
Reference articles (either written by
ExpertHub or by local professionals) rank
for referential keywords.
Examples include:
• ‘filing bankruptcy”
• “tummy tuck”
• “perjury penalty”
• “inheritance without a will”
• “alimony laws”
• “zicam side effects”
• “i-129”
Profile pages for every member of the
ExpertHub network rank for searches
related to the firm’s name.
Examples include:
• “lawrence gruner”
• “sherman law group”
• “jeffrey binder”
• “michael streitman”
• “dentist dr guy peabody”

6. ©2009 ExpertHub
Using the ExpertHub Profile to Improve SEO Rankings
• Every ExpertHub local
professional is given a profile
page to promote their
practice.
• The subscriber can upload
photos, bios, video and a
description of their practice.
• All relevant sites in the
ExpertHub Network promote
the directory, allowing the
profile to accumulate PR and
search positions.
• Links with customizable
anchor text can be included,
passing the PR to the local
professional’s site (or specific
pages on the site) for the
keywords that the
professional is targeting.

7. ©2009 ExpertHub
Contributing Content to Improve SEO Rankings
• ExpertHub local professionals
can contribute information
relevant to their practice,
expertise or the type of client
they are looking for.
• These articles are published
on a high PR, highly relevant
domain, to maximize the
accumulation of PR (i.e.
divorce articles are published
on divorcelawfirms.com)
• The local professional can
insert relevant links to their
site with customizable anchor
text.

8. ©2009 ExpertHub
Promoting Contributed Articles in the Network
Home Pages Category Pages Search Pages
Recently published articles are
promoted on the homepages of
the national sites, allowing these
articles to index faster and
generate exposure for the
contributor.
Contributed articles receive a
permanent link on the category
pages appropriate for the article.
ExpertHub’s search platform
creates keyword specific pages for
tens of thousands of endemic
keywords. Contributed articles are
displayed in the search results.

9. ©2009 ExpertHub©2009 ExpertHub
Profile Page SEO Success Stories
Profile URL Page
Rank
Monthly
Traffic
Sherman Law Group http://www.lawfirms.com/lawyers/sherman-law-group 2 225
Lowenthal & Abrams http://www.lawfirms.com/lawyers/lowenthal-and-abrams-pc 3 560
Howard Jaffe, Attorney at
Law
http://www.lawfirms.com/lawyers/howard-jaffe-attorney-law 2 125
White Flood Trial Attorneys http://www.lawfirms.com/lawyers/white-flood-trial-attorneys 3 145
Law Office of Nicholas H.
Walsh
http://www.lawfirms.com/lawyers/law-office-nicholas-h-walsh-pa 3 320
Law Offices of JD Haas http://www.lawfirms.com/lawyers/law-offices-jd-haas 3 135
The Law Offices of Evan D.
Frankel, P.A.
http://www.lawfirms.com/lawyers/the-law-offices-evan-d-frankel-
pa
2 175
Mesriani and Associates http://www.lawfirms.com/lawyers/mesriani-and-associates-a-
professional-law-corporation
1 400

10. ©2009 ExpertHub©2009 ExpertHub
Contributed Articles SEO Success Stories
Profile URL Page Rank Monthly
Traffic
True Costs of a DUI Charge http://www.lawfirms.com/resources/dui-and-dwi/elements-
of-a-dui-case/costs-dui-charge.htm
2 225
Why do so many injury lawyers suggest
increasing your UM/UIM insurance
limits?
http://www.lawfirms.com/resources/personal-injury/auto-
accident/uim-coverage-limits.htm
3 120
Obtaining Naturalized U.S. Citizenship http://www.lawfirms.com/resources/immigration-law/us-
citizenship/obtaining-naturalized-us-citizenshi
4 1,400
Bribe Foreign Officials: Break the Law http://www.lawfirms.com/resources/business/bribing-foreign-
officials-break-law.htm
2 70
Modifying Child Support http://www.lawfirms.com/resources/family/child-
support/modifying-child-support-payments.htm
2 275
Beating a Speeding Ticket in Court:
How a Lawyer Does It
http://www.lawfirms.com/resources/criminal-defense/traffic-
tickets/cross-examine-officer-speeding-ticket.htm
2 340

11. ©2009 ExpertHub
Buying Listings for Local Professionals
Standard Listing
• Listing in directory
– Listed for relevant practice areas in
your city
• Online Profile
• Unlimited Article Publishing
• Consumer Contacts
– Consumers can contact through profile
or articles
• Flat Fee
– $300/year
– $175/6 months
– SEO Professionals can buy on behalf
of their client or client can pay directly
Premium Listing
• More Leads
– Get leads throughout all geographies
you serve through our “contact a
professional” forms
• Premium Positioning and Exposure
– Adjacency to all content in
“Professionals Near You” unit
• ROI-Driven Pricing
– Monthly subscription fee based on
historical volume
– ExpertHub sales rep can provide quote
directly to client