Last year, we explored the notion of “Content Merchandising.” In short, we borrowed theories and practices from the retail world and suggested how to apply them to content marketing strategies at law firms and other professional services organizations.
This year, Jen Bullett is back at it. She takes inspiration from the world of the Fashion stylist and examines how marketers can use ethnographic research techniques to understand client behaviors and determine what content and distribution channels are most appropriate for different audiences. Jen helps you figure out how to create a head-to-toe “content” look tailored specifically to the likes of targeted audiences, and she includes in and out-of-industry examples of businesses that are successfully pulling winning looks.
To view a recording of this webinar, visit http://bit.ly/1giUe5G.