Summary of business engagement

1. BIGHERTS CYCLE CHALLENGE July ‘14
2012 2013 2014
43
48
67
& Riders participatingBusinesses
participating
Already
Cycling
63%
Lapsed/
Non-
cyclists
37%
274 Arriva discounted season tickets (4 weeks
and above) issued to end March 2014.
201 issued between April and November 2014
Top users include . . . . . . .
The BigHertsBigIdeas for Business project promotes sustainable staff travel and commuting
to large employers in St Albans, Watford and Hemel Hempstead. This part of SW Herts was
judged in the LSTF bid to have strong prospects of employment and economic growth, but is
at risk of a return to serious road congestion and pollution unless employees start to
change ingrained single-occupancy car travel habits.
A short online survey was sent to network members in
October/November 2014. Responses were received
from 17 separate companies accounting for
approximately 15,000 employees in Hertfordshire.
Clearly there has been some impact on companies’
plans and activities regarding staff commuting and
travel in SW Hertfordshire. Engaged members include:
Before Challenge 3 months after challenge
New riders
New riders
Occasional riders
Cycle to work <1
day/week
51% now cycling
once/month or more
41% now cycling
once/week or more
30% now cycling 2+
days a week
20% cycle to work at
least once/week
725 employees logged rides in 2014
3,250 trips . . . . . 35,000 miles
Six events in business areas
Prizes and awards ceremony in July
Learnings
Linkedin group: 54 members
Business park promos: 5
Newsletter: 6 editions Meetings/seminars: 11Press coverage: lots
hertsdirect.org/bighertsforbusiness
703
526
725
Male
61%
Female
39%
<25 yrs
25-34
35-44
45-54
55+