Business of Mobile Development

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Stephen Feather

ticonf US

Business Economy & Finance

The Business of Mobile
Development
Stephen Feather
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• Husband and Father
• Founder of Feather Direct, LLC
• Appcelerator Titan
• Author
Who is this guy?
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LiveScript Server
•Author
•Technical Editor (9 titles)
•Technical Reviewer (3 titles)
•Pre-Title Reviewer (2 titles)
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I A N A L
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1.Revenue Streams
2.Legal Representation
3.Company Structure
4.Insurance
5.Contracts
6.Getting Paid
What can you Expect?
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I need an Attorney, why?
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Revenue Streams
• One time app purchases
• In-app purchases (subscriptions, one-off)
• Straight Contracting
• VC Funding

You Need an Attorney!
• Business Attorney
• Accessible
• Help Setup Business Structure
• Review Contracts
• Give legal opinions
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Caring for your
Attorney
• They work for you
• They expect to be paid
• They default to NO
• Risk Averse
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Business Structure
• Sole Proprietorship
• Basic Partnership
• Limited Liability Company
• S or C Corporation
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You Need Insurance!
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You Need an NDA! QuickTime™ and a
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You Need an NDA!
• An NDA protects the client.
• An NDA protectsYOU.
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You Need a Contract! QuickTime™ and a
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Parts is Not Parts
• Statement of Work
• Payments and Invoicing
• Intellectual Property
• Hold Harmless
• Dispute Resolution
• Exclusive Remedy
• Force Majeure
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Payment Schedule
Down Lifespan Final
0-20k 1/3 1/3 1/3
20k-100k 1/4 1/2 1/4
100k+ 1/5 3/5 1/5
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Feather Direct Terms
• Nothing down, nothing started
• Empty Escrow, Empty work schedule
• Client pays all escrow fees.
• Payment missed, work stops.
• NO EXCEPTIONS!!!!!
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The Exceptions??
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Contact Information
@stephenfeather
stephen@featherdirect.com
www.featherdirect.com
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Business of Mobile Development

1. The Business of Mobile Development Stephen Feather QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

2. QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

3. • Husband and Father • Founder of Feather Direct, LLC • Appcelerator Titan • Author Who is this guy? QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

4. LiveScript Server •Author •Technical Editor (9 titles) •Technical Reviewer (3 titles) •Pre-Title Reviewer (2 titles) QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

5. I A N A L QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

6. 1.Revenue Streams 2.Legal Representation 3.Company Structure 4.Insurance 5.Contracts 6.Getting Paid What can you Expect? QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

7. I need an Attorney, why? QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

8. Revenue Streams • One time app purchases • In-app purchases (subscriptions, one-off) • Straight Contracting • VC Funding

9. You Need an Attorney! • Business Attorney • Accessible • Help Setup Business Structure • Review Contracts • Give legal opinions QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

10. Caring for your Attorney • They work for you • They expect to be paid • They default to NO • Risk Averse QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

11. I A N A L QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

12. Business Structure • Sole Proprietorship • Basic Partnership • Limited Liability Company • S or C Corporation QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

13. You Need Insurance! QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

14. You Need an NDA! QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

15. You Need an NDA! • An NDA protects the client. • An NDA protectsYOU. QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

16. You Need a Contract! QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

17. Parts is Not Parts • Statement of Work • Payments and Invoicing • Intellectual Property • Hold Harmless • Dispute Resolution • Exclusive Remedy • Force Majeure QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

18. QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

19. Payment Schedule Down Lifespan Final 0-20k 1/3 1/3 1/3 20k-100k 1/4 1/2 1/4 100k+ 1/5 3/5 1/5 QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

20. Feather Direct Terms • Nothing down, nothing started • Empty Escrow, Empty work schedule • Client pays all escrow fees. • Payment missed, work stops. • NO EXCEPTIONS!!!!! QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

21. The Exceptions?? QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

22. Contact Information @stephenfeather stephen@featherdirect.com www.featherdirect.com QuickTime™ and a Photo - JPEG decompressor are needed to see this picture.

Business of Mobile Development

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