Maintaining strong relationships with respondents is critical to do good research, but your survey audience is inundated by emails every day - so how do you set yourself apart apart ensure that you aren't annoying your respondents each time you contact them?

1. Top 5 Ways to Annoy Your Survey Respondents
–
and How to Avoid Doing Them –
SM

2. SM
Lucas Baker

3. SM
Introduction

4. Hi “Johnny?”
My name is Bob!
Not taking that survey!
Susie
Bob

5. Screened out again? Don’t they know
I’m a male,
age 26-34,
from Utah,
that owns an iPhone?
Screened out again?
Susie
Joe
Bob

6. I didn’t know it’d take 45 days to
get my reward code.
Susie
Joe
John
Bob

7. Why is this company sending me
so many surveys?!
Susie
Joe
John
Anne
Bob

8. SM
I thought opted out meant
opted out!
Susie
Joe
John
Anne
Frank
Bob

9. Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs

10. PERSONALIZE INTERACTIONS
Status
Quo

11. PERSONALIZE INTERACTIONS
Best
Practice

12. PERSONALIZE INTERACTIONS
Status
Quo

13. PERSONALIZE INTERACTIONS
Best
Practice

14. PERSONALIZE INTERACTIONS
Best
Practice

15. Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs

16. TARGET INTELLIGENTLY
Status
Quo

17. TARGET INTELLIGENTLY
Best
Practice

18. Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs

19. AUTOMATE REWARDS
Status
Quo

20. AUTOMATE REWARDS
Best
Practice

21. Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs

22. CONTROL CONTACT FREQUENCY
Status
Quo

23. CONTROL CONTACT FREQUENCY
Best
Practice

24. Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs

26. RESPECT OPT OUTS
Status
Quo

27. RESPECT OPT OUTS
Status
Quo

28. RESPECT OPT OUTS
Status
Quo

29. RESPECT OPT OUTS
Status
Quo

30. RESPECT OPT OUTS
Best
Practice

31. Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs

32. Target Audience can pull in
respondents from the entire org
into one location.

33. Develop rich profiles for each
respondent over time.

34. Control opt outs globally.

35. Control contact frequency.

36. Easily search for the
right respondents.

37. Automate rewards.

38. Integrate with other systems.

40. SM
Success
Stories

41. “The beauty of this program is we can effectively
engage our customers.”
-Robin Carew
160 75,000 25-30%
SURVEY
AUTHORS
SURVEY INVITATIONS
EACH QUARTER
RESPONSE
RATE
Autodesk has a very complex
enterprise need. With so many survey
authors, strict contact frequency
rules and opt out requirements, they
needed a platform to manage all of
their surveying needs.

42. “Qualtrics tracks the number of times that our respondents
have been contacted so I’m able to avoid over-surveying and
determine which demographics to target. Biomet3i is now
smarter about doing research.”
- Leanne Ballard
1 2 to 3 15%
PERSON
RESEARCH TEAM
HOURS SAVED
EACH WEEK
RESPONSE
RATE INCREASE
Biomet3i relies on a constant stream
of data to train their sales team,
comply with FDA requirements,
and fuel product development.