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Web20growth German

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Presentation about web 2.0 trends in German - given at the Hugin/Thomson-Reuters PR Forum

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Web20growth German

  1. 1. Web 2.0 Trends Stephan Dahl, PhD Middlesex University Business School - London
  2. 2. Web 1.0 Besitzerabhängig In den Händen von Minderheit Zugang beschränkt Oft zeitversetzt Starke Kontrolle über Inhalt “ One man show” Einfache Kontrolle der Message ABER Uninteressierte/Passive Benutzer
  3. 3. <ul><li>User Generated = Jeder kann mitmachen </li></ul><ul><li>Zugang ist einfach (und oft kostenlos) </li></ul><ul><li>Direkt </li></ul><ul><li>Keine Inhaltsbeschränkung </li></ul><ul><li>Kollaborativ </li></ul>2.0 democracy Aktive Benutzer- Gemeinsame Emotionen & Erlebnisse
  4. 4. Explosionsartiges Wachstum
  5. 5. Wachstumssegment 2.0 Users Wachstum YouTube 445 Millionen +35% Facebook 390 Millionen +153% Twitter 55 Millionen +1171% Yahoo 280 Millionen +8% Windows Live 27 Millionen +23% Hotmail 270 Millionen +3%
  6. 6. Suche <ul><li>82% suchen regelm. Produktinfos im Netz </li></ul><ul><li>YouTube Resultate bei Google auf Seite 1 </li></ul><ul><li>YouTube #2 Suchmachine im Netz </li></ul><ul><li>Twitter & Facebook ähnlich </li></ul>
  7. 7. UK Desk Top Social Networking comScore August 2009 Alter/Age Reach Zeit (Stunden) 15-24 86% 5.4 25-34 89% 5.4 35-44 79% 4.3 45-54 77% 3.9 55+ 67% 3.7 Total 80% 4.6
  8. 8. Mixi Japan 86% 30%
  9. 9. Mobile Social Networking Land % Mobile Social Network Users Wachstum 2008 (%) % Mobile Users Deutschland 39.1% 145% 3.3% Spanien 46.5% 114% 5.0% Frankreich 21.6% 167% 4.5% Italien 38.2% 151% 4.7% UK 29.7% 167% 9.2% Total 33.5% 152% 5.4%
  10. 10. Interactivity
  11. 11. impact 2.0 <ul><li>Message-Kontrolle ist verloren: </li></ul><ul><li>Konsumentenmeinung ebenso einflussreich wie Organisationsmeinung (kann positiv & negativ sein!) </li></ul><ul><li>Autorität der “Dominating Voice Advantage” Vergangenheit </li></ul><ul><li>Massive Weiterverbreitung von +/- Messages </li></ul>
  12. 12. Weitere Informationen <ul><li>Stephan Dahl PhD Middlesex University Business School The Burroughs London NW4 4BT [email_address] http://www.mdx.ac.uk/bs/ http://dahl.at/ </li></ul>

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