Durex - I Just Made Love

Durex is trying to engage people who like
experimenting in their sex life.

Those who like trying something new and
more pleasurable.

Those people usually don’t use condoms at all.

They think it’s
useless and it
includes a loss of
some sexual
excitement.

So, where can we meet
this audience to send them
our message?

Thanks to the social media there is one place.

New service which lets users tell the world
when, where, and even how they had sex.

So, everyone can see where other people had sex.

When adding a marker you can
tell the world:

• In what positions you made it.
• If it was at home or outside.

• And, most importantly, if you
used a condom or not.

According to site’s statistics almost 80% of
straight couples don’t use condoms.

So, we've put our
message exactly into
this entry form.

When person hits ‘Save Marker’
button with unselected condom icon,
the message appears:

Than, after some time when the person gets
lucky again, decides to tell the world about it...

...and unselects the condom icon
again, different message appears:

Than again if it happens for
the third time...

Messages depend even on person’s
sex (male or female) and other data,
which makes them more personal.

And for the fourth time and for the
fifth time and again and again...

...always different, unobtrusive and
funny, depending on the users data.

And the same on the mobile applications

Besides that the
campaign included
outdoor messages.

Based on the web site data we’ve found most
popular places in the city where people have sex.

And we simply put our messages there:

Some of that signs even
contained free condoms.

Recommended