Maserati to show alfieri concept car at 2015 dubai motor show en

1. Maserati India Communications
Pallavi Panchmatia
Tel: +91-22-61899881
Mob: +91 9819700640
pallavi.panchmatia@maserati.com
1
Maserati to show Alfieri concept car at 2015 Dubai Motor Show
India, 21 October 2015 – For the 2015 Dubai International Motor Show, taking
place from November 10th
-14th
, Maserati has announced that it will be exhibiting the
Maserati Alfieri, a 2+2 concept car. The Alfieri is hailed as archetypal for the future
design DNA of Maserati.
The striking concept bears the name of the most prominent of the Maserati brothers
- the engineering genius who founded “Officine Alfieri Maserati” in Bologna over a
century ago. According to Lorenzo Ramaciotti, the mastermind behind the project,
“The Alfieri is a transition point between 100 glorious years of history and the future
that is opening up before us.”
The Alfieri concept is a sleek, Italian style 2+2, which clearly affirms Maserati’s
racing DNA. Taking inspiration from one of the most fascinating cars of all time, the
Maserati A6 GCS-53 designed by Pininfarina in 1954, the Alfieri’s designers have
developed a streamlined, uncluttered form. It is characterized by a long, low nose,
the characteristic grille and aggressive headlights as well as the signature triple air
ducts on the wheel arches and the Saetta badge on the rear pillar. In the 2+2 seat
cabin, the design team created a study in simplicity and minimalism.
In addition to the Alfieri concept car, Maserati has announced also a regional
premiere to be unveiled at the Motor Show.
-ENDS-
Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in
Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to
the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim
“The absolute opposite of ordinary”. Today, the company's headquarters and main production

2. Maserati India Communications
Pallavi Panchmatia
Tel: +91-22-61899881
Mob: +91 9819700640
pallavi.panchmatia@maserati.com
2
location are in Modena (Italy). A second state-of-the-art production location, based on the highest
quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco,
near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. – now Fiat
Chrysler Automobiles – since 1993.
Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of
Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and
craftsmanship for which Bologna and Emilia-Romagna are known.
Through major investments into product development, production facilities as well as its worldwide
dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and
GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new
sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing
some 75,000 units annually and gaining a significantly strengthened presence in the global luxury
car market.
For 2014, Maserati posted a 136% increase in shipments to 36,500 vehicles, driven by the success
of the new Quattroporte and Ghibli models. Its major markets include the USA (2014: 14,690, plus
110%), China (2014: 9,400, plus 148%), Europe (2014: 6,360, plus 153%) as well as Asia-Pacific
(2014: 4,000, plus 206%) and the Middle East (2014: 2050, plus 144%).