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Abortion of ethics dec 2015 compressed
- 1. • T-Mobile USA & Deutsche Telekom (illegal/unethical conduct) – Ignores code of conduct to lay off employees who are on non-mandated benefits (FMLA for DP, extended maternity leave) – no remorse • Bank of America (predatory lending) – Leverages death and unemployment to steal homeowner equity • Amazon (illegal hiring practices) – Prioritizes profits over ethics, then attempts intimidate/bully accusers • Facebook (hyperbolic claims, IP theft) – Claims for both Internet.org and Facebook obfuscate reality to create competitive advantage
- 3. Amazon recruiter fired for illegal demands – Jeff Bezos ignores email due to Q3 earnings; determines no harm to applicant Bank of America – 13 case managers in 6 months Amazon Screen Shots Sent to Jeff BezosT-Mobile Code of Conduct - Layoff/FMLA/Spousal Death
- 9. • “Nothing matters more to me than the well-being of our employees” – Jeff Bezos Aug 18 2015 • “We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.” – Jeff Bezos • “We don’t treat our employees or our potential employees nearly as well as we do our customers.” – Member of Amazon HR Leadership Team
- 12. • Jan 2014: Introduced to Amazon recruiter via Facebook • Feb 2014: recruiter repeatedly demands dates and other things unrelated to a job in exchange for interviews o Applicant withdraws from all Amazon roles • Jul 2014: realize have one login but two profiles (one “.en”, one “.us”) • Aug 2014 – Jul 2015: Connect with various colleagues and attempt to resolve o Applicant requests HR or ethics hotline info of six (6) Amazon employees • Jul 2015: realize have one login but two profiles (one “.en”, one “.us”) • Aug 15/16 2015: NY Times article and Jeff Bezos response
- 13. • Sep 1: Send letter & some screen shots of Facebook chat to Bezos (no response) • Oct 7/8: Connect w/HR4HR – screen shots resent • Oct 19: Bezos and VP of PR in Medium • HR4HR needs to do follow up call • Oct 22: Q3 earnings call – Jeff earns $5 billion • Oct 30 & Nov 5: stall • Nov 12: Amazon fires recruiter; claims the 18-month ordeal in no way impacted applicant’s ability to get job there or elsewhere • Nov 13: Amazon Refuses to document findings. Email, Kelly Wolf, • “Our investigation did not conclude your exchanges with Tom had any impact on your ability to obtain a job at Amazon.” CONCLUSION: CONDUCT SHOWS JEFF BEZOS IS LIKELY AMONG THE BOTTOM 10% IN EMPATHY AND ETHICS
- 14. Jan 2014 Feb 2014 Mar Apr May 2015 Jun Jul Aug Sep Oct Nov Dec Capture your audience’s attention. Text Here FB “attribution” traffic to Gawker, BuzzFeed, et al falls, nearly to zero, reportedly on algorithm change May 1 May 13, Instant articles launches May 1 Capture your audience’s attention. Text Here Capture your audience’s attention. Text Here Nov 26: registered BeKindGlobal.com and BeKindlabs.com (to be used along with globalgood.com) to raise ethics among American businesses Nov. 30: Eviction Nov. 26 Capture your audience’s attention. Text Here Context that laid off on FMLA and partner died just want to work He offers Amazon email address. Introduced to Amazon recruiter via Facebook May 1 May 13, Instant articles launches May 1 Capture your audience’s attention. Text Here Capture your audience’s attention. Text Here FB “attribution” traffic to Gawker, BuzzFeed, et al falls, nearly to zero, reportedly on algorithm change May 1 May 13, Instant articles launches May 1 Capture your audience’s attention. Text Here
- 15. • Emailed Sheryl as someone whose spouse had also died, and partnership in: • Unethical abuse of consumers as in T-Mobile’s abuse of FMLA while trashing US healthcare laws and constitutional rights for LGBT citizens • Facebook ads appearing on my deceased partner’s profile – the equivalent of tagging head stones in the cemetery • Facebook sending invitations to ‘friend’ people who are already deceased • She did not respond
- 17. • “A squirrel dying on your lawn is more relevant to you than what’s happening in Africa” – Rationale in 2011 for showing “most recents” in news feed • Amid declining ARPU & user growth: – No death in Facebook growth model – WhatsApp’s 800 million gives Facebook: “We can do without Facebook and smartphones; we need clean toilets and our dignity” (Swapnil, Chief Poop Officer: Pune India) FTC & investor impotence, unsubstantiated metrics; what is known is alarming
- 18. • Letter to Sheryl Sandberg following June 4 tribute to David Goldberg asking to stop ads on deceased users’ profiles • “In the last thirty days, I have heard from too many women who lost a spouse and then had multiple rugs pulled out from under them. It seems so wrong to me that we abandon these women and their families when they are in greatest need. For me, starting the transition back to work has been a savior, a chance to feel useful and connected.” • No response • Response from Nordstrom, whose ads appear on my late partners’ profile § “We have a team that works on those issues.” § Vowed never to shop at Nordstrom again until it does something to change the outcome
- 20. • “Having two profiles is a form of lack of integrity.” – Mark Zuckerberg • Cannot delete profiles • Scrapbook encourages two profiles • ‘Pages’ vs ‘Profiles’ • Growth all international unsubstantiated • Investor fault – and publishers • Failure to fact check (The Verge, 5/14/15) • Duplicity • Misleading claims • Gaming system on Internet.org • Spending millions on research that creates claims
- 23. • Half the world’s population (3.7 billion) lives in APAC/ SE Asia • Women are 40% more likely to be offline in developing countries • Culture prevents access: more phones/apps will not change dynamic • Creating public access is the only way to ensure women can get • Max Fisher’s heat map of global income aligns perfectly with network speeds globally • Children: represent 26% of the global population • Fastest growth among developing countries – up to 45% • Reportedly 20% of kids age 0-9 • Consistent with Cisco’s Annual Study http://www.cisco.com/c/en/us/solutions/collateral/service- provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html • Facebook’s growth depends on creating it in areas where people earn under $2.50 per day https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-ash3/t39.2365- 6/851574_611544752265540_1262758947_n.pdf CONTEXT: Location, income and gender are primary barriers to Internet access – and children ages 0-13 (~26%)
- 25. Promises to bring the Internet to every mobile phone (Seattle Times) “ ” “First company with a trillion dollar valuation” Facebook characterizations – and its own actions - similar to InfoSpace in 2001 Fact: lost 96% of its value in one week because Its CEO fabricated metrics
- 26. • Globally, most countries are more empathetic to surviving family than the United States for cases involving death § Cannot engage in allotted two years (WA State) • In US, “statutes of limitations” vary by state § Range from 1 to 10 years • Create consequences for disavowal of “code of conduct” as it is a basis for investor and employee engagement • Corporate collusion and bullying § Social media attempts to silence truths § Recruiters collude to “blackball” job seekers
- 27. • Wrote to Sheryl Sandberg to engage her on unethical ads on deceased user profiles and her tribute • Internet.org and Facebook.com • Whatsapp and US FTC • Global poor • False or misleading claims
- 28. • –Thefacebook is an online directory that connects people through social networks at colleges [Harvard only][2004] • –Thefacebook is an online directory that connects people through social networks at colleges [Limited to your own College or University][2004] • –The Facebook is an online directory that connects people through social networks at schools [Now there are two Facebooks: one for people in college and one for people in high school] [2005] • –Facebook is an online directory that connects people through social networks at schools [2006] • –Facebook is a social utility that connects you with the people around you [Facebook is made up of lots of separate networks– things like schools, companies, and regions] [2006] • –Facebook is a social utility that connects you with the people around you. [upload photos or publish notes –get the latest news from your friends – post videos on your profile –tag your friends – use privacy settings to control who sees your info – join a network to see people who live, study, or work around you] [2007] • –Facebook is a social utility that connects you with the people around you. [Use Facebook to… keep up with friends and family, share photos and videos, control privacy online , reconnect with old classmates] [2008] • –Facebook helps you connect and share with the people in your life. [2008] • –Facebook gives people the power to share and make the world more open and connected.[2009] Facebook’s mission statement has evolved, revealing disconnect between its view of ‘transparency’ and ‘open’ vs the real-world view
- 29. • Letter to Sheryl Sandberg following June 4 tribute to David Goldberg asking to stop ads on deceased users’ profiles • “In the last thirty days, I have heard from too many women who lost a spouse and then had multiple rugs pulled out from under them. It seems so wrong to me that we abandon these women and their families when they are in greatest need. For me, starting the transition back to work has been a savior, a chance to feel useful and connected.” • No response • Response from Nordstrom, whose ads appear on my late partners’ profile § “We have a team that works on those issues.” § Vowed never to shop at Nordstrom again until it does something to change the outcome • 8 seconds for Instant Articles was previously used to as “Engagement” to court advertisers
- 30. Growth in India & Developing World takes advantage of the poorest
- 31. Africa – and India – are principle growth areas through 2050
- 32. [Domestic growth is declining but in developing countries] “we’ve achieved promising results… made it easier for people to register for data plans and get a loan for their plan.” Nigeria’s population will explode from 183M to 800M of the world’s poorest in the next three decades. (Facebook Q2 10Q: Some of our metrics [are] affected by applications on mobile devices that automatically contact our servers for regular updates with no user actions involved, and this activity can cause system to count the user associated with such a device as an active user on the day such contact occurs. The impact of this automatic activity on our metrics varies by geography because mobile usage varies in different regions of the world. In addition, our data regarding the geographic location of our users is estimated based on a number of factors, such as the user's IP address and self- disclosed location. Facebook’s active user accounts (30 day sample randomized for seasonality, day-of-the-week, and day-parted)
- 33. 26% 1.925 Billion kids underage 13 • 135 million of them orphans • 40 million illiterate • 60% of those are girls KIDS UNDER AGE 13 M I N M A X 26% 1.925 Billion • 135 million of them orphans • 40 million illiterate • 60% are girls 50% 3.10 Billion earn < $2.50 per day • 1-in-6 (18%) live on less than $1.25 per day • 1-in-6 Americans will go hungry today M I N M A X M I N M A X 21% 60% of illiterates are women • 93 million Americans have basic or no illiteracy KIDS UNDER AGE 14 2 billion people are under age 14; Facebook wants content to reach everyone but wants others to build it out; it just wants to provide the app WW POPULATION < $2.50 / DAY GLOBAL ILLITERACY RATE
- 34. • Jan 2014: Introduced to Amazon recruiter • Feb 2014: recruiter demands dates, etc. o Applicant withdraws from all Amazon roles • Mar 2014 – June 2014: Apply to a few roles • June 2014: Travel to Europe, apply to a couple roles • July 2014: realize have one login but two profiles (one “.en”, one “.us”) • Aug 2014 – Jul 2015: Connect with various colleagues and attempt to resolve o Applicant requests HR or ethics hotline info of six (6) Amazon employees
- 35. Facebook is a PR juggernaut with endless hyperbolic claims (some real) InfoSpace (1996 – 2001; 2002-2012) Facebook (2004 - ???) Market Perception “promise to bring the Internet to everyone’s mobile phone” – Seattle Times FacebookonEveryPhone campaign (#1 Social Influencer with 513 Million Fans (on Fanpagelist.com) Promise/Market Conjecture “[first company with a] trillion dollar value” (CEO Naveen Jain) Attempting to supplant Google as the global search leader and aggregator or access point to the world’s content Primary strategies • Blatant lies • Deception • Duplicity • Two platforms driving different claims • Global leader, users/revenue • Altruistic do-gooder Primary Target • SEC/FTC/FCC Advertisers/ Publishers/Consumers/ Government Outcome Went from Internet darling with $31B market cap (bigger than Boeing) to penny stock in less than 1 year (2002) Based on Q3 and softballs from investors, clear blue skies ahead Observations InfoSpace, AOL/Time Warner/ MCIWorldcomm and Henry Blodgett (Business Insider) inspired a new round of “leaders” Facebook seems nervous - spaghetti on wall