Survey methodology (self-administered via mail/fax, in-person/telephone interviews, use of the internet) Our surveys were distributed in-person via hard copy to about thirty-five percent of those who took it. The other portion of our surveys were distributed via Facebook. This was done in efforts to reach a larger mass of people in a short amount of time, and to provide some diversity in our collected data. Question Format (Open-ended, closed-ended, combination) The question format of our survey, were multiple choice and closed ended. This formatting allowed us to gain accurate information regarding our target population. This type of formatting will also allow for a more accurate analysis of the data that is collected. Target Population- According to the data we collected, our target population for this project is young adults ages 25-34. Below is a table that describes the survey results in percentages. Question 1 a 3.6% b 50% c 14.3% d 14.3% e 17.9% Question 2 a 39.3% b 28.6% c 17.9% d 14.3% Question 3 a 53.6% b 39.3% c 7.1% d 0% Question 4 a 14.3% b 28.6% c 46.4% d 10.7% Question 5 a 3.6% b 28.6% c 46.4% d 21.4% Question 6 a 50% b 17.9% c 17.9% d 14.3% Question 7 a 46.4% b 17.9% c 10.7% d 25% Question 8 a 7.1% b 35.7% c 42.9% d 14.3% Question 9 a 14.3% b 28.6% c 25% d 32.1% Question 10 a 60.7% b 39.3% Question 11 a 3.6% b 32.1% c 53.6% d 10.7% Question 12 a 3.6% b 17.9% c 35.7% d 42.9% Question 13 a 0% b 50% c 28.6% d 21.4% Question 14 a 10.7% b 39.3% c 32.1% d 17.9% Question 15 a 42.9% b 32.1% c 14.3% d 10.7% Question 16 a 96.4% b 0% c 0% d 3.6% Sheet1Gender1. 1. What is your age range?2. 2. What is your total household Income?3. 3. What is your marital status?4. 4. What is your highest level of education?5. 5. What type of advertisement is most influential for your buying behavior?6. 6. Which mode of advertisement makes you feel less inclined to buy a brand or product?7. 7. How many hours per week do you spend on social media?8. 8. How influential is social media to you when it comes to making a purchase?9. 9. How many days a week on average do you watch TV?10. 10. Do you watch commercials?11. 11. How often have you purchased something after seeing a TV ad?12. 12. How likely are you to visit a chocolate candy shop that you saw a billboard for while driving?13. 13. How often do you visit a store’s website after seeing an ad on social media?14. 14. Do web pages influence your purchasing decision?15. 15. How likely are you to use coupons if they were made readily available to you via a web page?16. 16. Which search engine would you use to find a store?Femaleb. 25-34a. under $30,000b. marriedd. masters/PhD or abovec. TV adsb. social mediad. 12+c. not very influentialc. 4-5a. Yesb. somewhat oftenb. somewhat likelyc. rarelyd. not at alla. extremely likelya. GoogleMaleb. 25-34c. $50,000-$70,000a. singlec. bachelor’s degreed. Web pagec. TV adsc. 8 ...

1. Survey methodology (self-administered via mail/fax, in-
person/telephone interviews, use of the internet)
Our surveys were distributed in-person via hard copy to about
thirty-five percent of those who took it. The other portion of our
surveys were distributed via Facebook. This was done in efforts
to reach a larger mass of people in a short amount of time, and
to provide some diversity in our collected data.
Question Format (Open-ended, closed-ended, combination)
The question format of our survey, were multiple choice and
closed ended. This formatting allowed us to gain accurate
information regarding our target population. This type of
formatting will also allow for a more accurate analysis of the
data that is collected.
Target Population-
According to the data we collected, our target population for
this project is young adults ages 25-34.
Below is a table that describes the survey results in percentages.
Question 1
a
3.6%
b
50%
c
14.3%
d
14.3%
e
17.9%

2. Question 2
a
39.3%
b
28.6%
c
17.9%
d
14.3%
Question 3
a
53.6%
b
39.3%
c
7.1%
d
0%
Question 4
a
14.3%

3. b
28.6%
c
46.4%
d
10.7%
Question 5
a
3.6%
b
28.6%
c
46.4%
d
21.4%
Question 6
a
50%
b
17.9%
c
17.9%

4. d
14.3%
Question 7
a
46.4%
b
17.9%
c
10.7%
d
25%
Question 8
a
7.1%
b
35.7%
c
42.9%
d
14.3%
Question 9

5. a
14.3%
b
28.6%
c
25%
d
32.1%
Question 10
a
60.7%
b
39.3%
Question 11
a
3.6%
b
32.1%
c
53.6%
d
10.7%

6. Question 12
a
3.6%
b
17.9%
c
35.7%
d
42.9%
Question 13
a
0%
b
50%
c
28.6%
d
21.4%
Question 14
a
10.7%

7. b
39.3%
c
32.1%
d
17.9%
Question 15
a
42.9%
b
32.1%
c
14.3%
d
10.7%
Question 16
a
96.4%
b
0%
c
0%

8. d
3.6%
Sheet1Gender1. 1. What is your age range?2. 2. What is your
total household Income?3. 3. What is your marital status?4. 4.
What is your highest level of education?5. 5. What type of
advertisement is most influential for your buying behavior?6. 6.
Which mode of advertisement makes you feel less inclined
to buy a brand or product?7. 7.How many hours per week do
you spend on social media?8. 8. How influential is social
media to you when it comes to making a purchase?9. 9. How
many days a week on average do you watch TV?10. 10. Do you
watch commercials?11. 11. How often have you purchased
something after seeing a TV ad?12. 12. How likely are you to
visit a chocolate candy shop that you saw a billboard for while
driving?13. 13. How often do you visit a store’s website after
seeing an ad on social media?14. 14. Do web pages
influence your purchasing decision?15. 15. How likely are
you to use coupons if they were made readily available to you
via a web page?16. 16. Which search engine would you use to
find a store?Femaleb. 25-34a. under $30,000b. marriedd.
masters/PhD or abovec. TV adsb. social mediad. 12+c.
not very influentialc. 4-5a.Yesb. somewhat oftenb.
somewhat likelyc. rarelyd. not at alla. extremely
likelya. GoogleMaleb. 25-34c. $50,000-$70,000a. singlec.
bachelor’s degreed. Web pagec. TV adsc. 8-11b.
somewhat influentialb. 2-3a.Yesc. rarelyc. rarelyb.
somewhat oftena. most timesb.somewhat likelya.
GoogleMaleb. 25-34a. under $30,000b. marriedb. some
college/technical schoolc. TV adsd. Web pagesa. 0-3c.
not very influentialc. 4-5a.Yesb. somewhat oftend.
not at allb. somewhat oftenc. rarelyb. somewhat
likelya. GoogleMaleb. 25-34a. under $30,000a. singlec.
bachelor’s degreea. billboardc. TV adsd. 12+c.
not very influentiald. 6-7b. Noc. rarelyc. rarelyc.

9. rarelyc. rarelyb. somewhat likelya. GoogleMaleb. 25-
34a. under $30,000a. singled. masters/PhD or abovec. TV
adsa.billboardd. 12+a. extremely influentialc. 4-5a.
Yesa. very oftenc. rarelyc. rarelya. most timesc.
rarelya. Googled. 45-54d. $80,000+a. singled.
masters/PhD or aboved. Web pagea. billboardb. 4-
7c. not very influentialc. 4-5b. Nob. somewhat oftenc.
rarelyb. somewhat oftenb. some timesa. extremely
likelya. GoogleMaleb. 25-34a. under $30,000a. singleb.
some college/technical schoolc. TV adsc. TV adsd.
12+c. not very influentiald. 6-7a.Yesb.
somewhat oftenb. somewhat likelyb. somewhat oftenb.
some timesd. not at alla. GoogleMaleb. 25-34a. under
$30,000a. singlec. bachelor’s degreeb. social mediaa.
billboardd. 12+c. not very influentiald. 6-7b.
Nod. not at alld. not at alld. not at alld. not at
alld. not at alla. GoogleFemalee. 55+d. $80,000+b.
marriedc. bachelor’s degreec. TV adsa. billboarda. 0-3b.
somewhat influentiald. 6-7a.Yesb. somewhat oftend.
not at allb. somewhat oftenb. some timesc. rarelya.
GoogleFemaleb. 25-34a. under $30,000a. singlec.
bachelor’s degreeb. social mediaa. billboardc. 8-11b.
somewhat influentiala. 0-1a.Yesc. rarelyc. rarelyb.
somewhat oftenb. some timesa. extremely likelya.
GoogleFemaleb. 25-34c. $50,000-$70,000a. singlec.
bachelor’s degreeb. social mediaa. billboardd. 12+c.
not very influentialb. 2-3a.Yesc. rarelyd. not at
allb. somewhat oftenc. rarelya. extremely likelya.
GoogleFemaleb. 25-34b. $30,000-$50,000a. singlec.
bachelor’s degreeb. social mediaa. billboardb. 4-7b.
somewhat influentiala. 0-1b. Noc. rarelyb.
somewhat likelyc. rarelyc. rarelya. extremely likelya.
GoogleMaleb. 25-34a. under $30,000b. marriedc.
bachelor’s degreed. Web pagea. billboarda. 0-3d.
not at all influentiala. 0-1b. Noc. rarelyc. rarelyc.
rarelyb. some timesb. somewhat likelya.

10. GoogleFemalec. 35-44c. $50,000-$70,000a. singlec.
bachelor’s degreeb. social mediaa. billboardc. 8-11b.
somewhat influentiald. 6-7b. Noc. rarelyd. not at
allb. somewhat oftenb. some timesa. extremely likelya.
GoogleFemaleb. 25-34a. under $30,000a. singleb. some
college/technical schoolc. TV adsd. Web pagesa. 0-3c.
not very influentialc. 4-5a.Yesb. somewhat oftena.
extremely likelyd. not at alld. not at alla.
extremely likelya. GoogleFemalea. 18-24a. under
$30,000a. singlec. bachelor’s degreec. TV adsd. Web pagesb.
4-7c.not very influentialb. 2-3a.Yesb. somewhat
oftenc. rarelyd. not at alld. not at alla. extremely
likelya. GoogleFemalee. 55+c. $50,000-$70,000b. marriedb.
some college/technical schoolc. TV adsb. social
mediaa. 0-3c.not very influentiald. 6-7a.Yesb.
somewhat oftenb. somewhat likelyc. rarelyc. rarelyb.
somewhat likelya. GoogleFemaleb. 25-34b. $30,000-
$50,000a. singlec. bachelor’s degreed. Web pagec. TV
adsb. 4-7b. somewhat influentiala. 0-1b. Noc.
rarelyb. somewhat likelyb. somewhat oftenb. some
timesa. extremely likelya. Googled. 45-54d. $80,000+b.
marriedb. some college/technical schoolc. TV adsa.
billboarda. 0-3c.not very influentialb. 2-3a.Yesc.
rarelyd. not at allc. rarelyb. some timesb.
somewhat likelya. Googlee. 55+b. $30,000-$50,000b.
marrieda.high schoolc. TV adsb. social mediaa. 0-3d.
not at all influentialc. 4-5a.Yesc. rarelyc. rarelyc.
rarelyd. not at allb. somewhat likelya. Googlec. 35-
44b. $30,000-$50,000c.divorcedb. some college/technical
schoolc. TV adsa. billboarda. 0-3c.not very influentiald.
6-7b. Noc. rarelyc. rarelyb. somewhat oftenc.
rarelyc. rarelya. Googlec. 35-44c. $50,000-$70,000a.
singleb. some college/technical schoolb. social mediaa.
billboardb. 4-7b. somewhat influentialb. 2-3b.
Nod. not at alld. not at allb. somewhat oftenc.
rarelya. extremely likelya. Googleb. 25-34b. $30,000-

11. $50,000c.divorcedc. bachelor’s degreeb. social mediaa.
billboardd. 12+b. somewhat influentialb. 2-3b.
Noc. rarelyd. not at allb. somewhat oftena. most
timesa. extremely likelya. Googled. 45-54a. under
$30,000b. marriedb. some college/technical schoolc. TV
adsb. social mediaa. 0-3d. not at all influentiald. 6-
7a. Yesd. not at alld. not at alld. not at allc.
rarelyc. rarelya. Googled. 45-54b. $30,000-$50,000a.
singlea.high schoolc. TV adsd. Web pagesa. 0-3b.
somewhat influentialc. 4-5a.Yesc. rarelyc. rarelyb.
somewhat oftenc. rarelyb. somewhat likelya.
Googlee. 55+b. $30,000-$50,000b. marrieda.high schoold.
Web pagea. billboarda. 0-3a.extremely influentiald.
6-7a.Yesb. somewhat oftend. not at allb.
somewhat oftenb. some timesb. somewhat
likelyd.Otherc. 35-44b. $30,000-$50,000b. marrieda.high
schoolb. social mediab. social mediaa. 0-3b. somewhat
influentialb. 2-3a.Yesc. rarelyd. not at alld. not at
allb. some timesd. not at alla. Googlee. 55+d. $80,000+b.
marriedc. bachelor’s degreed. Web pagec. TV adsa. 0-3d.
not at all influentialb. 2-3b. Noc. rarelyd. not at
alld. not at allb. some timesa. extremely likelya.
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