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Survey DataIDABCDX1X2X3X4X5X6X7X8X9X10X11X12X13X14X15X16X17X18X19X.docx
- 9. Cafe45546565154434643543433223001370000375111Jose's Southwestern Cafe146355551515451455431565520123130000381111Jose's Southwestern Cafe15536553151544143143143231001522000385111Jose's Southwestern Cafe15445444141543634645154323101360000386111Jose's Southwestern Cafe161431631315666651461767331115145000389111Jose's Southwestern Cafe11621663131554145146166451103380000390111Jose's Southwestern Cafe155255631315551451461565521123110000392111Jose's Southwestern Cafe16535553151544144143143232002422000393111Jose's Southwestern Cafe156255631315551451461776520123170000397111Jose's Southwestern Cafe15626663131554145146166553102385000400111Jose's Southwestern Cafe155465541545441446434443330012300002111Santa Fe Grill345344536332531356363444420021250003111Santa Fe Grill241441161631465644133443130014600004111Santa Fe Grill151541151414565655351544320033180005111Santa Fe Grill3453455444424464462543331200145900008111Santa Fe Grill1465466636144545443414432300142400011111Santa Fe Grill3454555544325454552534542301151500012111Santa Fe Grill1545545645144343442414321301142500013111Santa Fe Grill4435433636133242343416542201128000014111Santa Fe Grill15645555644456165565465542003312000016111Santa Fe Grill1415464564145655556515444200331700017111Santa Fe Grill4415414535435646553444433201148500018111Santa Fe Grill1565455636145544543414432300133500019111Santa Fe Grill3334335644424252642543321300143000021111Santa Fe Grill4465364645434545542444433300131800022111Santa Fe Grill4335335626434242342344332201148000023111Santa Fe
- 10. Grill1515515566146656656315545300113700024111Santa Fe Grill3515466131325645531233332201331800025111Santa Fe Grill4434434525435252552444434300142200029111Santa Fe Grill1365355615145666443416553110242500030111Santa Fe Grill3334433534324252451535444110141500031111Santa Fe Grill15642665141456154535164451103311000032111Santa Fe Grill35634164433256164626376551103313500035111Santa Fe Grill3513416435325666561434432311152000036111Santa Fe Grill3453555434326414661535543201336500038111Santa Fe Grill3563566264326515316535544210238000040111Santa Fe Grill3313365432324615661136532111331900045111Santa Fe Grill3445444535325353551434444200211800046111Santa Fe Grill15555155141466566535155431003310500047111Santa Fe Grill3455455544424454552543331100143500050111Santa Fe Grill4466466615135545543414434300132300051111Santa Fe Grill3555555564325454553534552201244000052111Santa Fe Grill1546545645145343642414321101141600053111Santa Fe Grill15635165644456161565465541003310000054111Santa Fe Grill1456455616145544543414432300132600056111Santa Fe Grill4466464645435545542444433300131800057111Santa Fe Grill1555515516146656653415545100314800058111Santa Fe Grill3416466131325645431233221301131900061111Santa Fe Grill12532655141456156535165551103316000062111Santa Fe Grill34534554433256166626365551103311500065111Santa Fe Grill3443444313325313513634444200211900066111Santa Fe Grill2365465636314656441316551100148000067111Santa Fe Grill1415414514145656553515443100332100068111Santa Fe Grill3454453444424464462543331300142500071111Santa Fe Grill1456465616144545443414432300142700074111Santa Fe Grill3455554544325454552524542201242100075111Santa Fe Grill1346543645144343442414321301141700076111Santa Fe Grill4236435616133242343414433201128500077111Santa Fe Grill14435545644456165565476541003318000079111Santa Fe Grill1445464564145655556515444100332300080111Santa Fe Grill4416414515435646553434433201147500081111Santa Fe Grill14564556161455445434155522001310500082111Santa Fe
- 11. Grill3355335644424252642523321200148000084111Santa Fe Grill4346364645434545542424433300133500085111Santa Fe Grill4336335646434242344344332201148000086111Santa Fe Grill15555155661466566513155452003114000087111Santa Fe Grill341646613132564553123444220112125000088111Santa Fe Grill4435434545435252552444434300142500092111Santa Fe Grill1334363615145666441416553110241800093111Santa Fe Grill3435433534324252453535444210241800094111Santa Fe Grill14332635141456154535164451103311000095111Santa Fe Grill34334634433256164636365551103312000098111Santa Fe Grill3414414435325666561414432211241900099111Santa Fe Grill35535534343264146615155431013360000101111Santa Fe Grill35235622643265153165355442102380000103111Santa Fe Grill33133654323246156611165321113335000108111Santa Fe Grill34454445353253535514144442002116000109111Santa Fe Grill15155115141466566535155431003340000110111Santa Fe Grill34554555444244545525233313001415000113111Santa Fe Grill44664666151355455434144343001317000114111Santa Fe Grill35555555643254545535345522012422000115111Santa Fe Grill15465456451453436424143213011416000116111Santa Fe Grill156356656444561615654655410033100000117111Santa Fe Grill14564556161455445434144323001315000119111Santa Fe Grill44564646454355455424244333001325000120111Santa Fe Grill15655165161466566534155451002190000121111Santa Fe Grill34164611313256454312132213011321000124111Santa Fe Grill125326551414561565351654511033120000125111Santa Fe Grill346341644332561666262655511033110000128111Santa Fe Grill34334433133253135136344442002120000129111Santa Fe Grill23654166363146564413144312001480000130111Santa Fe Grill14654165141456565535154431003322000131111Santa Fe Grill33344534444244644625233313001424000134111Santa Fe Grill14564656161445454434144323001418000137111Santa Fe Grill34555545443254545525245423011415000138111Santa Fe Grill15465436451443434424143212011460000139111Santa Fe Grill44364356161332423434166622011380000140111Santa Fe Grill154356456444561655654655410033130000142111Santa Fe
- 12. Grill14554645641456555565654441003323000143111Santa Fe Grill44164145154356465534366632011480000144111Santa Fe Grill14664556161455445434144323001355000145111Santa Fe Grill33353356444242526425233213001435000147111Santa Fe Grill45463646454345455424244333001325000148111Santa Fe Grill43363356464342423423243322011475000149111Santa Fe Grill15555155661466566563155451003185000150111Santa Fe Grill34164661313256455312133323011321000151111Santa Fe Grill44454345454352525524244343001422000155111Santa Fe Grill144436361514566644341766321014200000156111Santa Fe Grill34354335343242524515154442101575000157111Santa Fe Grill124326351414561545351644511033120000158111Santa Fe Grill344346344332561646262655510033175000161111Santa Fe Grill34144144353256665614144322111460000162111Santa Fe Grill35535534343264146625255431113365000164111Santa Fe Grill35435622643265153665355442102375000166111Santa Fe Grill331336543232461566212655210133170000171111Santa Fe Grill34454445353253535514144442002124000172111Santa Fe Grill15155155141466566535155431003316000173111Santa Fe Grill33554545444244545525233313001528000176111Santa Fe Grill44664646151355455434144343001330000177111Santa Fe Grill34555545643254545525245523011519000178111Santa Fe Grill14465456451453436424143213011423000179111Santa Fe Grill141351646444561615654655410033120000180111Santa Fe Grill146645461614554454431443220013110000182111Santa Fe Grill44664646454355455424244333001320000183111Santa Fe Grill15555156161466566543155451002130000184111Santa Fe Grill34164631313256454312132213011335000187111Santa Fe Grill14532655141456156535165451103290000188111Santa Fe Grill345346534332561666262655510033125000191111Santa Fe Grill13465436451443434424143213011425000194111Santa Fe Grill14554545641456555565154441003318000195111Santa Fe Grill14464546161455445443144323001322000196111Santa Fe Grill34454445353253535524244442002123000198111Santa Fe Grill13465436451443434424143213011420000199111Santa Fe Grill33353356444242526425233212001470000200111Santa Fe
- 13. Grill33353356444242526425233212001533000202111Santa Fe Grill34434443133253135626244442002122000203111Santa Fe Grill23454136363146564413144312001465000204111Santa Fe Grill14454145141456565545154431003375000205111Santa Fe Grill33444534444244644625233313001440000208111Santa Fe Grill13464636161445454443144323001465000211111Santa Fe Grill34555555443254545525245423011524000212111Santa Fe Grill13465436451443434424143213011425000213111Santa Fe Grill42364326161332423434144323011365000214111Santa Fe Grill156351646444561655454655410033100000216111Santa Fe Grill14654665641456555545454441003340000217111Santa Fe Grill44164165154356465534344332011470000218111Santa Fe Grill14564556161455445443144323001324000219111Santa Fe Grill33353334444242526425233213001422000221111Santa Fe Grill43463645454345455424244333001325000222111Santa Fe Grill43363336464342423443443322011465000223111Santa Fe Grill15155116661466566513155451003120000224111Santa Fe Grill34164661313256455312333323011316000225111Santa Fe Grill44354345454352525524444343001433000229111Santa Fe Grill13643635151456664434165532102425000230111Santa Fe Grill34354335343242524535354442101485000231111Santa Fe Grill141326351414561545351644510033130000232111Santa Fe Grill345341334332561646263655510033100000235111Santa Fe Grill34544444353256665524344323111520000236111Santa Fe Grill35535554343264146625355431113355000238111Santa Fe Grill35635622643265153665355442102385000240111Santa Fe Grill33133654323246156521365321113330000245111Santa Fe Grill34454445353253535524344442002127000246111Santa Fe Grill15555154141466566545155431003365000247111Santa Fe Grill33554545444244545545433313001428000250111Santa Fe Grill44664646151355455434144343001327000251111Santa Fe Grill35555545643254545525345522012420000252111Santa Fe Grill15465456451453436424143213011420000253111Santa Fe Grill156355646444561615654655410033145000254111Santa Fe Grill146645461614554454431443220013100000256111Santa Fe Grill44664646454355455445444333001321000257111Santa Fe
- 14. Grill15155156161466566543155451002145000258111Santa Fe Grill34164631313256454312332213011323000261111Santa Fe Grill121326551414561565451654510033140000262111Santa Fe Grill341341534332561666363655511033100000265111Santa Fe Grill34434443133253135136344442002122000266111Santa Fe Grill23154136363146564413344311001475000267111Santa Fe Grill14154165141456565535154431003320000268111Santa Fe Grill33544554444244644645433313001435000271111Santa Fe Grill13664636161445454443144323001475000274111Santa Fe Grill34555545443254545535345422012421000275111Santa Fe Grill13465436451443434424143213011425000276111Santa Fe Grill42364326161332423433144323011380000277111Santa Fe Grill141351456444561655654655410033100000279111Santa Fe Grill14154644641456555515154441003320000280111Santa Fe Grill44164165154356465545444332011490000281111Santa Fe Grill14664556161455445443144323001317000282111Santa Fe Grill33353356444242526445433212001480000284111Santa Fe Grill43663646454345455445444333001320000285111Santa Fe Grill43363326464342423443443323011480000286111Santa Fe Grill151551566614665665131665510031110000287111Santa Fe Grill34164661313256455312133323011320000288111Santa Fe Grill44354335454352525524244343001425000292111Santa Fe Grill14143136151456664434165532102420000293111Santa Fe Grill33354335343242524535354442102420000294111Santa Fe Grill146326351414561545351644510033100000295111Santa Fe Grill346346333332561646363655510033118000298111Santa Fe Grill34144144353256665634344322112420000299111Santa Fe Grill35535554343264146635355431013360000301111Santa Fe Grill35635622343265153165355442102380000303111Santa Fe Grill33633654323246156631365321113330000308111Santa Fe Grill34454445353253535534344442002118000309111Santa Fe Grill15155154141466566545155431003320000310111Santa Fe Grill34554545444244545545433313001440000313111Santa Fe Grill44664646151355455434144343001320000314111Santa Fe Grill35555545343254545535345522012430000315111Santa Fe Grill15465456151453436424143213011420000316111Santa Fe
- 15. Grill156355644444561615454655410033100000317111Santa Fe Grill146645461614554454431443220013100000319111Santa Fe Grill44664646454355455443444333001327000320111Santa Fe Grill15155156161466566543155451002117000321111Santa Fe Grill151551561614665665431554510021140000322111Santa Fe Grill34164631313256454312332213011324000325111Santa Fe Grill146326551414561565351654510033165000326111Santa Fe Grill34634653433256166636365551103275000329111Santa Fe Grill34434453133253135136344443002125000330111Santa Fe Grill23154166363146564413344311001480000331111Santa Fe Grill14154165141456565535154431003328000332111Santa Fe Grill33544534444244644625433313001426000335111Santa Fe Grill13664666161445454423144323001419000338111Santa Fe Grill34555545443254545535345423011420000339111Santa Fe Grill13465436451443434424143212011455000340111Santa Fe Grill42364326161332423423144322011380000341111Santa Fe Grill141351446444561655654655410033120000343111Santa Fe Grill141546156414565555651544410033110000344111Santa Fe Grill44164115154356465545444332011495000345111Santa Fe Grill146645661614554454431443220013100000346111Santa Fe Grill33353336444242526445433213001435000348111Santa Fe Grill43663666454345455434444333001330000349111Santa Fe Grill43363336464342423443443322011475000350111Santa Fe Grill15155166661466566563155451003127000351111Santa Fe Grill34164611313256455312333323011322000352111Santa Fe Grill44354335454352525545444343001427000356111Santa Fe Grill14643666151456664434165533101420000357111Santa Fe Grill33354335343242524515354442101555000358111Santa Fe Grill141326651414561545351644511033110000359111Santa Fe Grill346341534332561646363655510033160000361111Santa Fe Grill34544154353256665614344323111455000362111Santa Fe Grill35535554343264146615355431013355000364111Santa Fe Grill35635662643265153165355442102385000366111Santa Fe Grill336336643232461566313655210133240000371111Santa Fe Grill34454445353253535534344443002115000372111Santa Fe Grill15155164141466566535155431003326000373111Santa Fe
- 16. Grill33554555444254545545433312001527000376111Santa Fe Grill44664666151355455434144343001320000377111Santa Fe Grill34555545643254545535345522011518000378111Santa Fe Grill14465456451463436424143213011426000379111Santa Fe Grill141351656444161615454655410033100000380111Santa Fe Grill146645461614554454331665220013110000382111Santa Fe Grill44664646454355455445444333001328000383111Santa Fe Grill151551551614665665231554510031135000384111Santa Fe Grill34164631313256454332332213011322000387111Santa Fe Grill141326551414161565351655510033145000388111Santa Fe Grill346346544332661666363655511033120000391111Santa Fe Grill13465436451443434424143213011420000394111Santa Fe Grill141546456414565555151544410033120000395111Santa Fe Grill146645561614554454331443220013100000396111Santa Fe Grill34454445353253535514344442002122000398111Santa Fe Grill13465436451443434424155512011495000399111Santa Fe Grill33353336444262526445433213001445000401111Santa Fe Grill346346544332661666363655510033125000402111Santa Fe Grill141326351414561545353655510033130000403111Santa Fe Grill341341344332661646363655511033100000404111Santa Fe Grill44354335454352525534344343001415000405111Santa Fe Grill43363326464342423443443323011480000 Survey QuestionsScaleARegulary eat out at casual dining restaurants1=Yes 0=NoBHave dined at other Mexican restaurants in last 6 months1=Yes 0=NoCgrosss annual income of $15,000 or more1=Yes 0=NoDMexican restaurant most recently eaten at is…..Santa Fe Grill or Jose's Southwestern CaféLifestyle QuestionsX1 I oftent try new and different things.1=Strongly Disagree 7=Strongly AgreeX2 I like parties with music and lots of talk.1=Strongly Disagree 7=Strongly AgreeX3 People come to me more often than I go to them for information about products1=Strongly Disagree 7=Strongly AgreeX4 I try to avoid fried foods1=Strongly Disagree 7=Strongly AgreeX5 I like to go out and socialize with people1=Strongly Disagree 7=Strongly AgreeX6 Friends and neighbors often come to me for advice about products and
- 17. brands1=Strongly Disagree 7=Strongly AgreeX7 I am self- confident about myself and my future1=Strongly Disagree 7=Strongly AgreeX8 I usually eat balanced, nutrious meals1=Strongly Disagree 7=Strongly AgreeX9 When I see a new product in stores, I often buy it.1=Strongly Disagree 7=Strongly AgreeX10 I am careful about what I eat1=Strongly Disagree 7=Strongly AgreeX11 I often try new brands before my friends and neighbors do1=Strongly Disagree 7=Strongly AgreePerceptions of the restaurant most recently dined inX12 has friendly employees1=Strongly Disagree 7=Strongly AgreeX13 is a fun place to eat1=Strongly Disagree 7=Strongly AgreeX14 has large size portions1=Strongly Disagree 7=Strongly AgreeX15 has fresh food1=Strongly Disagree 7=Strongly AgreeX16 has reasonable prices1=Strongly Disagree 7=Strongly AgreeX17 has an attractive interior1=Strongly Disagree 7=Strongly AgreeX18 has excellent food taste1=Strongly Disagree 7=Strongly AgreeX19 has knowledgeable employees1=Strongly Disagree 7=Strongly AgreeX20 serves food at the proper temperature1=Strongly Disagree 7=Strongly AgreeX21 has quick service1=Strongly Disagree 7=Strongly AgreeRelationship Measures1=Strongly Disagree 7=Strongly AgreeX22 Satisfaction1=Not Satisfied at All 7=Very SatisfiedX23 Likely to return1=Definitely will not return 7=Definitely will returnX24 Likely to recommend1=Definitely will not recommend 7=Definitely will recommendX25 Frequency of eating at this restaurant1 Very Infrequently 3=Occasionally 5 Very FrequentlyX30 Distance driven1=less than 1 mile, 2=1-5 miles, 3=more than 5 milesX31 Advertising recall within past 60 days0=no 1=yesX32 Sex0=male 1=femaleX33 # of children living at home1=none 2 =1-2 3=more than 2 at homeX34 age1=18-25 2=26-34 3=35-49 4=50-59 5=60 and older35 Annual household incomespecify