8. Project management is the use
of specific knowledge, skills, tools
and techniques to deliver
something of value to people.
9. Agile 敏捷開發
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
10. • A framework that implements “Agile”
• Respond to rapid changes
SCRUM
11. Roles
Product Owner (PO)
Scrum Master (SM)
Development team (DV)
Terminology
Missions Meetings
Sprint
Story
Backlog
Task
Planning meeting
Daily Scrum
Retro
25. A/B Testing
Image source: NewJeans Digital Cover,
Retrieved 09.30.2023 from https://zh.wikipedia.org/zh-tw/New_Jeans
26. Metrics
Image source: Xiaomi
Key point: Which album cover attract customers more
Primary success metric: Conversion rate (Action: Order EP)
Control/Experimental group: Blue and Black album cover
27. Results
Duration:
2023/09/01~2023/10/01
Click-through rate 70% 50%
Conversion rate (Order) 50% 15%
Average order value 37 USD 29 USD
Average user age 26 33
Gender ratio (M:F) 44:56 32:68
Image source: NewJeans Digital Cover,
Retrieved 09.30.2023 from https://zh.wikipedia.org/zh-tw/New_Jeans
41. Manage resources and Prioritize your tasks
Image source: Retrieved 09.30.2023 from
https://kojenchieh.pixnet.net/blog/post/563700494-how-much-stories-in-a-sprint
42. Evidence-based
Image source: Retrieved 09.30.2023 from https://digitalpr.tw
”If you double the number of experiments you do per
year, you’re going to double your inventiveness.”
- Jeff Bezos