SlideShare a Scribd company logo
1 of 27
Download to read offline
ReBranding
 iKoob Inc.




              Kim Kwang Kuk
              KwangKuk.Kim@ikoob.com
Brand Value



   Knowledge   Experience   Communication   Cooperation
Concept Image




                Communication   Cooperation
Concept Image




                Knowledge   Experience
Concept Model




                Communication   Knowledge   ikoob Network
                                                Model
Brand identity




                 SNS Network   New SNS Network
                   Model            Model
Brand identity




            Existing SNS   IKoob SNS

                 Instant   Continuous
IKoob
Network
Model !
Shape_Evolution


                      User
                                                         Make
                                     Group               Knowledge
                                     Communication
                      Contents




                  1              2                   3

                                                                     Cooperation




         4                   5              6                   7
Shape Grid

             45’
Shape identity




                                                             n
                    Kn




                                                            tio
                       ow




                                                          ra
                         le




                                                      pe
                            dg




                                                      o
                                                   Co
                              e
                              n




                                                   Ex
                         tio




                                                     pe
                         ca




                                                       rie
                       i
                    un




                                                          nc
                     m




                                                            e
                    m
                 Co




                                     iKoob 안에서,
                                  우리는 공동의 가치를 위해
                                   같은 곳을 바라봅니다.
Shape identity




                                                                 n
                    Kn




                                                                tio
                       ow




                                                              ra
                         le




                                                          pe
                            dg




                                                          o
                                                       Co
                              e
                              n




                                                       Ex
                         tio




                                                         pe
                         ca




                                                           rie
                       i
                    un




                                                              nc
                     m




                                                                e
                    m
                 Co




                                       iKoob안에서,
                                  우리는 지식과 경험 기반의 새로운
                                    네트워크를 형성합니다.
Color Identity




    Green                            Harmony, balance, Development
                                     컨텐츠를 생산하는 사용자간의 조화와 균형.




     R: 89 G: 187 B: 99   C: 66 M: 0 Y: 83 K: 0   HAX #: 59BB63
Color Identity




    Green                             Social, Smart, Interation
                                      상호 커뮤니케이션과 협력.




     R: 54 G: 169 B: 215   C: 69 M: 16 Y: 4 K: 0   HAX #: 36A9D7
Color Identity




    Purple                             Creative, Imagination, Idea
                                       창의적인 상상과, 아이디어의 공유.




     R: 98 G: 90 B: 150   C: 72 M: 72 Y: 13 K: 1   HAX #: 625A96
Color Identity




    Orange                                  Fun, Friendly, Energy
                                            사용자간에 재미있고 친근한 공간.




     R: 225 G: 75 B: 66   C: 6 M: 86 Y: 78 K: 0   HAX #: E14B42
Color Identity




    Gray

     R: 39 G: 56 B: 61   C: 80 M: 62 Y: 58 K: 52   HAX #: 27383D
Font




   Aller        Regular



   ABCDEFGHIJKLMNOPQRSTUVWXYZ
   abcdefghijklmnopqrstuvwxyz
   0123456789;-):(>/<[{}]!?@#$%^&*./,’~
Font




   Aller        Itelic



   ABCDEFGHIJKLMNOPQRSTUVWXYZ
   abcdefghijklmnopqrstuvwxyz
   0123456789;-):(>/<[{}]!?@#$%^&*./,’~
Font




   Aller        Bold



   ABCDEFGHIJKLMNOPQRSTUVWXYZ
   abcdefghijklmnopqrstuvwxyz
   0123456789;-):(>/<[{}]!?@#$%^&*./,’~
Font




   Aller        Bold



   ABCDEFGHIJKLMNOPQRSTUVWXYZ
   abcdefghijklmnopqrstuvwxyz
   0123456789;-):(>/<[{}]!?@#$%^&*./,’~
Color Identity
Group 1           Group 2           Group 3          Group 4
        iKoob의 4방 Color는 iKoob의 Color Identity의 의미 뿐만 아니라,
     사용자의 특성과 경험에 따라 각각 다른 노트가 만들어진다는 의미를 담습니다.




Group 5           Group 6           Group 7          Group 9
Coler Guide




                White




              Dark Gray
Coler Guide




                White




              Dark Gray
Line Up




          iKoob   Kiz   Edu   Davinchi   Project



                                           *가상 시안
End.

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

ikoob Inc. Re Branding

  • 1. ReBranding iKoob Inc. Kim Kwang Kuk KwangKuk.Kim@ikoob.com
  • 2. Brand Value Knowledge Experience Communication Cooperation
  • 3. Concept Image Communication Cooperation
  • 4. Concept Image Knowledge Experience
  • 5. Concept Model Communication Knowledge ikoob Network Model
  • 6. Brand identity SNS Network New SNS Network Model Model
  • 7. Brand identity Existing SNS IKoob SNS Instant Continuous
  • 9. Shape_Evolution User Make Group Knowledge Communication Contents 1 2 3 Cooperation 4 5 6 7
  • 10. Shape Grid 45’
  • 11. Shape identity n Kn tio ow ra le pe dg o Co e n Ex tio pe ca rie i un nc m e m Co iKoob 안에서, 우리는 공동의 가치를 위해 같은 곳을 바라봅니다.
  • 12. Shape identity n Kn tio ow ra le pe dg o Co e n Ex tio pe ca rie i un nc m e m Co iKoob안에서, 우리는 지식과 경험 기반의 새로운 네트워크를 형성합니다.
  • 13. Color Identity Green Harmony, balance, Development 컨텐츠를 생산하는 사용자간의 조화와 균형. R: 89 G: 187 B: 99 C: 66 M: 0 Y: 83 K: 0 HAX #: 59BB63
  • 14. Color Identity Green Social, Smart, Interation 상호 커뮤니케이션과 협력. R: 54 G: 169 B: 215 C: 69 M: 16 Y: 4 K: 0 HAX #: 36A9D7
  • 15. Color Identity Purple Creative, Imagination, Idea 창의적인 상상과, 아이디어의 공유. R: 98 G: 90 B: 150 C: 72 M: 72 Y: 13 K: 1 HAX #: 625A96
  • 16. Color Identity Orange Fun, Friendly, Energy 사용자간에 재미있고 친근한 공간. R: 225 G: 75 B: 66 C: 6 M: 86 Y: 78 K: 0 HAX #: E14B42
  • 17. Color Identity Gray R: 39 G: 56 B: 61 C: 80 M: 62 Y: 58 K: 52 HAX #: 27383D
  • 18. Font Aller Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789;-):(>/<[{}]!?@#$%^&*./,’~
  • 19. Font Aller Itelic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789;-):(>/<[{}]!?@#$%^&*./,’~
  • 20. Font Aller Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789;-):(>/<[{}]!?@#$%^&*./,’~
  • 21. Font Aller Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789;-):(>/<[{}]!?@#$%^&*./,’~
  • 23. Group 1 Group 2 Group 3 Group 4 iKoob의 4방 Color는 iKoob의 Color Identity의 의미 뿐만 아니라, 사용자의 특성과 경험에 따라 각각 다른 노트가 만들어진다는 의미를 담습니다. Group 5 Group 6 Group 7 Group 9
  • 24. Coler Guide White Dark Gray
  • 25. Coler Guide White Dark Gray
  • 26. Line Up iKoob Kiz Edu Davinchi Project *가상 시안
  • 27. End.