2. Objectives of this chapter.
ACKNOWLEDGE the significance of performance
measurement
DESCRIBE many supply chain performance
metrics
DISCUSS the best precautions and how to
employ them.
USE Benchmarking
CONDUCT a supply chain analysis utilizing
various charts.
DESCRIBE several methods for enhancing
logistics
3. Measuring Performance
We have established the supply chain's
structure and demonstrated how to coordinate
the movement of items.
We require a means of expressing how
effectively it functions currently and how it
might be improved.
4. We have to answer 4 questions:
1. What are we doing now?
Analyzing the current methods, aims, and
operations of logistics.
2. What do we want to do in the future?
Giving new aims and clear objectives
for improvement.
3. What is the best way to get here?
Looking at options and implementing
the best.
5. We have to answer 4 questions:
4. . How do we know that we are getting there?
Measuring performance, comparing actual
results with expectations.
6. Measures for Logistics
Managers in every organization have to
measure the performance of logistics. If they
don't take measures, they have no idea how
well they are doing. The problem is finding
what to measure and how to measure it - an
old maxim says, 'what you can't measure, you
cannot manage'.
7. Measures For Logistics
Financial measures are popular, as they are
easy to find and give a broad view. They also
have weaknesses as they concentrate on
past rather than current performance.
Financial performance can show that
something is wrong, but it does not show what
is wrong or how to correct it.
8. Capacity and Utilization
The capacity of an organization is not fixed,
but depends on the way that resources are
used. Two organizations can use identical
resources in different ways, and get different
throughputs. The capacity gives a direct
measure of performance and management
skills for both organizations to measure.
9. Different types of Capacity
Designed Capacity – is the maximum possible
throughput in ideal conditions.
Effective Capacity – is what we can actually
achieve in the long term;
Actual Throughput - shows what we actually
achieved.
10. Example
A call center company can accommodate
1000 calls an hour.
They can achieve this for a short period. But
after some instances are present. The
effective capacity is 850 calls an our. In one
typical hour Ellison actually handled 710 calls.
This shows that they were working below
capacity and have not fully used their
resources .
11. Utilization
Shows the proportion of the designed
capacity that is actually used .
Example : A vehicle fleet that is designed to
deliver 100 tons of materials a week. This is its
designed capacity. If the fleet only delivers 60
tons in one week:
utilization =
𝑎𝑚𝑜𝑢𝑛𝑡 𝑜𝑓 𝑐𝑎𝑝𝑎𝑐𝑖𝑡𝑦 𝑢𝑠𝑒𝑑
𝑑𝑒𝑠𝑖𝑔𝑛𝑒𝑑 𝑐𝑎𝑝𝑎𝑐𝑖𝑡𝑦
=
60
100
=60%
12. Productivity
Productivity is one of the most widely used
measures of performance.
Total Productivity - Relates throughput of a
supply chain to the amount of resources used.
total productivity =
𝑡𝑜𝑡𝑎𝑙 𝑡ℎ𝑟𝑜𝑢𝑔ℎ𝑝𝑢𝑡
𝑡𝑜𝑡𝑎𝑙 𝑟𝑒𝑠𝑜𝑢𝑟𝑐𝑒𝑠 𝑢𝑠𝑒𝑑
13. There are four types of partial productivity
relating the throughput to different types of
resource.
Equipment Productivity – such as the number of costumer
visits per van, weight moved per forklift, or miles flown
per aeroplane.
Labor Productivity - such as the number of deliveries per
person, tonnes move per shift , or orders shipped per hour
worked
Capital Productivity – such as the amount stored for each
pound of investment , deliveries per unit of capital ,
throughput per dollar invested in equipment.
Energy Productivity - such as the number of deliveries per
litre of fuel, amount stored per kilowatt–hour of electricity,
or the value added for each pound spent on energy.
14. Other Measures
Some common measures of performance
include:
Reliability of Delivery
Total travel time and distance
Delivery Cost
Costumer Satisfaction
Frequency of service
Loss and Damage
15. Other Measures
Availability of Special Equipment
Helpfulness of Drivers
Time to load and unload
Total weight moved
Number of errors in deliveries
Errors in processing and administration
Size and capacity of vehicles
Skills of drivers.
Utilization of Vehicles.
16. Other Measures
In business, we often have to find ways of
assigning numerical values to intangible
factors. Sometimes we use surrogate
measures, such as the number of complaints
received. More often we use notional scales,
so we might ask customers to rate some
factor on a scale of one to five.
17. Other Measures
The average value of stock held by a warehouse is an
important measure of its performance. It is based on the
average number of units held, multiplied by the unit value.
When this is summed for all products, we get an average total
inventory value for a warehouse.
Average total inventory value = ∑ (average number of units
held × unit value)
20. Other common measures of
warehouse performance include:
Average stock value
Changes in stock value
Utilization of storage area and volume
Proportion of orders met from stock
Proportion of demand met from stock
Weeks of stock held
Stock turnover
Order cycle time
21. Other common measures of
warehouse performance include:
Number of orders processed
Cost of each stock transaction
Customer services
Errors in order picking
Damage and loss
Special storage facilities
22. Other common measures of
warehouse performance include:
We could also make similar lists for other
functions of logistics, such as with
procurement, where we could measure the
performance by the cost per transaction.
These lists are obviously not complete, and in
different circumstances many other measures
might be important to assess how well
companies do their job.
23. Balancing Different Measures
Different measures of productivity give different
views of what makes up the world of logistics -
from miles per litre of fuel efficiency to sales per
square metre to the amount of automation in a
warehouse. To get a reasonable picture of
logistics we have to take a balanced view of all
these measures. But which measures are most
important?
24. Balancing Different Measures
The measures give basic information for
managers to use in their decisions, and they show
how well the supply chain is achieving its goals. is
to have a fast flow of materials through the chain,
managers should measure this speed of
managers should measure different aspects of
cost, but not worry so much about utilization.
Unfortunately, managers often ignore this advice
and use inappropriate measures that are the
number of clients they speak to and not the quality
of their service, double booked seats
25. To give a reasonable view of
logistics, a measure must:
relate to the objectives of the supply chain
focus on significant factors
be measurable
be reasonably objective
look at current performance, not historical
allow comparisons over time and with other
organizations
be easy to understand by everyone concerned
be difficult to manipulate to give false values
be useful in other analyses.
26. Comparing Performance
Standards For Comparison
see how well objectives are being achieved
compare the current performance of logistics with
performance in the past
make comparisons of logistics with other
organizations
compare the performance of different parts of the
supply chain
make decisions about investments and proposed
changes
27. Comparing Performance
measure the effects of changes to the supply
chain
help with other internal functions, such as
wage negotiations
highlight areas that need improving.
28. There are four ways of judging
performance, using comparisons
with:
Absolute Standards – which give the best performance
ever achieved.
Target Performance - which is a more realistic target
that is agreed by managers, who want to set tough, but
attainable, goals.
Historical Standard - which look at performance that
was actually achieved in the past. As organizations are
always looking for improvement, we can regard this as
the worst performance that might be accepted.
Competition Standard - which looks at the performance
actually being achieved by competitors.
29. Benchmarking
With benchmarking, an organization
compares its performance with a competitor.
To be blunt, organizations use benchmarking
to find ideas for logistics that they can copy or
adapt.
31. Analyzing A Supply Chain
Suppose that we benchmark a competitor's
purchasing system, and find that it is ten percent
cheaper than ours.
In other words, we need some way of describing
the detailed operations in the supply chain; we
want some means of listing the individual activities
and showing the relationships between them.
The easiest way of doing this is with a process
chart.
32. We could describe
the main activities as:
receive request to purchase materials
check departmental budgets and get clearance to
purchase
make a short list of possible suppliers and send a
request for quotations
examine quotations received and pick the best
discuss, negotiate and finalise terms and conditions
issue a purchase order for the materials
do any necessary follow-up and expediting
arrange payment of the supplier’s invoice.
33. Process Chart
We can draw an informal process chart for
this in the form of a flow chart (shown in
Figure 8.4). This informal chart gives a
general view of the process, but it does not
give many details. A better approach starts by
describing all the activities as:
34. A better approach starts by
describing all the activities as:
operation: where something is actually done
movement: where products are moved
storage: where products are put away until they
are needed
delay: where products wait for something to
happen
inspection: to test the quality.
35. Then we can track a series of activities and
describe exactly what happens. For this,
we use the following six steps.
Step 1: List all the activities in their proper
sequence from the start through to the finish.
Step 2: Classify each activity as an operation,
movement, inspection, delay or storage. Find the
time taken and distance moved.
Step 3: Summarize the activities by adding the
number of activities, total times, rate of doing each
activity, and any other relevant information.
36. Step 4: Critically analyse each activity, asking
questions like, ‘Why is it done this way?’, ‘Can we
eliminate this activity?’, ‘How can we improve this
activity?’, ‘Can we combine activities?’
Step 5: Now revise the process to give fewer
activities, shorter times, less distance travelled,
and so on.
Step 6: Check the new procedures, prepare the
organisation for changes, train staff, and so on
and implement the changes.
38. Precedence Diagrams
Precedence Diagram – another format for
describing a supply chain.
Consists of network of circles (representing
Activities)and arrows (representing the
relationships between them).
39. Multiple Activity Charts
Its useful when a person or piece of
equipment. Is doing at any time.
This has a time scale down the side of the
diagram, with all the participants listed across
the top. The time each participant works on
the process is blocked off
40. Improving Performance
The main benefits of better logistics include:
Cost-cutting, efficiency and customer
satisfaction. The argument is that competitors
are always trying to get an advantage by
improving their own supply chains. This
means every organization has to keep
improving just to stay in the same place.
41. So the main benefits of better
logistics include:
long-term survival
lower costs
increased profits, wages, real income, and so
on
improved competitiveness and growth
better job security and staff involvement
better use of available skills
42. So the main benefits of better
logistics include:
less waste of resources
realistic targets for improving performance
monitoring improving performance
allowing comparisons between operations
measuring management competence.
43. Improving Performance
How do we make sure that our logistics
continue to change and improve? The best
answer is to develop an organisational
commitment to improvement - accepting that
continual change is inevitable, necessary and
beneficial. We develop a culture that
welcomes and encourages improvement in all
areas of our supply chain.
44. Finding Improvements
Simple rules of thumb can be used to improve
logistics. These can focus on areas that
commonly cause problems in logistics. Toyota
found that the following six areas caused
most concern for them: delivery times, stock
levels, cleanliness, customer service, use of
the Web and third party services.
45. Quality – that is too poor to satisfy customers
Production level – making products, or having
capacity, that is not currently needed
Processing – having unnecessary, too complicated or
time-consuming operations
Waiting – for operations to start or finish, for materials,
repairs, and so on
Movement – with products making unnecessary, long,
or inconvenient movements during operations
Stock – too much stock that needs storing and raises
costs.
46. Sordy15 suggests that logistics
can be improved by aiming for
five principles:
1. Balance, giving a smooth flow of materials
through the chain
2. Location, with all operations in the best
positions
3. Minimise, using the least amount of handling,
distance travelled and cost
4. Simplify, to make everything as simple as
possible
5. Communicate, as a good information flow gives
good material flow
47. Plan Do Act Cycle
We need to design a structure for our logistic
improvement projects. This could include a
plan–do–check–act cycle or a team of people
whose job is to go around and positively
search for things that could be done better,
using the cycle as a starting point.
48. Plan Do Act Cycle
plan – looking at the existing logistics, collecting
information, discussing alternatives, and
suggesting a plan for improvement
do – where the plan is implemented, and data is
collected on performance’
check – which analyses the performance data to
see if the expected improvements actually
appeared
act – if there are real improvements the new
procedures are made permanent, but if there are
no improvements, lessons are learnt and the new
procedures are not adopted.
49. A reasonable one for most
problems has the following
steps:.
1. Make everyone aware that changes are needed
to the supply chain, describing the reasons,
alternatives and likely effects.
2. Examine current practices, identify their aims,
see how well they achieve these and identify
problem areas and weaknesses.
3. Use benchmarking and other comparisons to
identify potential improvements and improved
methods.
50. A reasonable one for most
problems has the following
steps:.
4. Design better procedures using the knowledge,
skills and experience of everyone concerned.
5. Design better procedures using the knowledge,
skills and experience of everyone concerned.
6. Design a detailed plan for implementing the
improvements, anticipating likely problems rather
than waiting for them to happen.
51. 7. Make any necessary changes to the
organization's structure, systems, facilities,
and so on.
8. Give appropriate training to everyone
involved.
9. Set challenging, but realistic, goals for
everyone, and make it clear how these can be
achieved.
52. A reasonable one for most
problems has the following
steps:.
10. Have a specific event to start the new
methods.
11. Establish milestones and monitor progress
to make sure they are achieved.
12. Give support and encouragement to
everyone concerned.
53. A reasonable one for most
problems has the following
steps:.
13. Have continuing discussions about progress,
problems, adjustments, and so on.
14. Monitor and control progress to make sure
that everything continues to go as planned,
remain committed to the new methods while they
are giving improvements, and update them as
necessary.
15. Accept that the new methods are only
temporary, and continually look for further
improvements.
54. Organizations need a plan for the future, a
map of where they want to go and how they
can get there. Process involves continuous
improvement, with temporary changes that
will be replaced again in the future. There is
little risk, as any small change that does not
work can easily be reversed.
Editor's Notes
We have already answered question 2, as the strategy and following plans say what logistics should do in the future. In this chapter we can look at the other questions, starting with measures of logistics performance (for question 4). Then we describe some methods of analyzing current operations (for question 1), and suggest some approaches to improvement (for question 3).
In practice, it is much better to use direct measures of logistics, such as the number of tonnes delivered, stock turnover or distance travelled. Again, there are many possible measures. We will start by looking at general ones for capacity, utilisation and productivity.
Productivity can be a very useful measure of performance. But when an organisation simply reports its ‘productivity’ you have to look very carefully at what they mean. If an automated warehouse increases its labour productivity, this might be much less important than changes to its equipment or capital productivities.
Managers can track this value over time and look for trends. If the value of stock is rising, it might be a cause for concern. More useful measures relate the amount of stock to the demand. Then an organisation can report the number of weeks’ supply held in stock
Stock turnover or turn. This shows how quickly materials move through supply chain.
If the annual throughput of a warehouse is $1 million and the average total inventory value is $200,000, the turnover is 5. This means that materials are replaced an average of five times a year, and the average stock level is 1/5 years or 10 weeks’ supply.
The first three steps give a detailed description of current activities, and an example of the format for a chart is shown in Figure 8.5.6,7 Steps 1 and 2 are usually done by observation, while Step 3 is a calculation. The last three steps look for improvements.
Suppose a very simple operation has two activities A and B, and A must finish before B can start. We can represent the activities by two circles and the relationship by an arrow, as shown in Figure 8.7. Then we can extend this method to more complex supply chains, as illustrated in the following example.