1. FROM CINDERELLA CASTLE TO FERRARI WORLD
THE MAKING OF A GLOBAL THEME PARK DEVELOPMENT
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM

2. LOCATION BASED ENTERTAINMENT
 Mega Theme Parks
 Disney World
 Universal Studios
 Efteling
 Lego Land
 Safari & Animal Parks
 Busch Gardens
 Animal Kingdom
 Wetland Park
 SeaWorld
Amusement Parks
 Magic Mountain
 Knott’s Berry Farm
 Great Escape
 Cedar Point
 Water Parks
 Wet & Wild
 Typhoon Lagoon
 Blizzard Beach
 Ocean World
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3. Modern theme parks emerged from traditional trade fairs and festivals dating back to medieval times.
Eventually, Farris wheels and carousel rides became the common scene of a traditional amusement
park.
The construction of Disneyland in California nearly 60 years ago, is considered the starting date of the
global theme park industry. Disney was configured from the beginning as a recreational model and was
enthusiastically emulated, imitated and envied by a great number of developers and corporations.
The industry’s business goals and position in global tourism has evolved to become a major tourist
magnet rivaling natural historic monuments and exotic beaches as a major revenue generator for
investors.
A LITTLE BIT OF HISTORY
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TIVOLI GARDENS
Opened: 1843
Size: 8 Hectares
EFTELING
Opened: 1952
Size: 67 Hectares
DISNEY
Theme Park founded by
Walt Disney in 1955 to
become Disneyland “The
Happiest Place On Earth”
Mickey Mouse
Cinderella
Alice in Wonderland
UNIVERSAL
Movie filming studio founded
by Carl Laemmle in 1912 to
become Universal Studios
“The Entertainment Capital
of LA”
Studio Tour
Harry Potter
Jurassic Park

4. Theme parks strive to provide an immersive guest experience by creating a suspended reality
setting of another place, time and environment with reference to a popular character, legend,
book or media (movies, cartoons or games). Designers continually push the envelope of
sensory overload to attract repeat visitors and to live up to the tourists’ expectations.
THE MAKING OF A GLOBAL THEME PARK
Feasibility
 Site Identification
 Local Market Conditions
 Tourism Market
 Characteristics Of Comparable
Industry.
 Industry Trends
 Potential Market Penetration
 Financial Analysis
Planning
 Concept Evaluation
 Project Plan
 Operational Plan
 Planning Design Parameters
 Sponsorships
 Environmental Impact Mitigation
Design
 Master-plan
 Attraction Design
 A/E Design
 Infrastructure
 Parking & Traffic
Execution
 Program Management
 Construction
 Operations’ Handover
 Soft Opening
Theming Scheme
 Owned Creative IP’s
 Licensed Creative IP’s
Public-Private Partnership
Opportunities
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5. ANTATOMY OF A THEME PARK
 Attractions
 Rides
 Shows
 Stunts
 Games
 Food, Beverage &
Merchandizing
 Restaurants
 Bars
 Snack & Beverage
Carts
 Retail Stores
 Retail Carts
 Operations
 Administration
 Technical Services
 Facilities Management
 Kitchen
 Wardrobe
 Administration Building
 Operations Building
 Safety & Security
 In-Park Services
 In-Park Support
 Warehouse
 IT Hub
 Employee Services
 Central Shops
 Entertainment Rehearsal
 Employee Services
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 Live Entertainment
 Street Parades
 Meet & Greet
 Guest Services
 Ticketing
 Customer Service
 VIP Lounges
 Guest Facilities
 Bathrooms
 Car Parking
 Stroller Parking
Front Of House Back Of House

6. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
THE FUN STARTS HERE
AN EXAMPLE OF A PARK AND AN ATTRACTION
1999
46 ha
6
28
8
12
$1.2B
6M
8M
Opening:
Area:
Lands:
Attractions:
Retail Outlets:
F&B Outlets:
Construction:
Visitors 2000:
Visitors 2012:

7. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
Port Of Entry
BOH Access
Wizarding
World of
Harry Potter
Jurassic
Park
Superhero Island
Toon Lagoon
Dr. Seuss Landing
Lost Continent
MASTER-PLAN
CITY
WALK
PARKING

8. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
AERIAL VIEW - SEPTEMBER 1999

9. Queue Area
Show & Ride Area
Maintenance BayAttraction Retail
ATTRACTION PLANNING
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Type:
Rating:
Area:
Cost:
PHC:
Dark Ride
Family - D
4,600 sm
$33 M
900

10. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
ASSEMBELLING THE PIECES

11. DESIGN DATA
 American National Standards Institute (ANSI)
 American Society of Heating and Refrigerating
Engineers (ASHRAE)
 American Society of Mechanical Engineers
(ASME)
 American Water Works Association (AWWA)
 National Electrical Manufacturers Association
(NEMA)
 National Fire Protection Association (NFPA)
 International Mechanical code (IMC)
 International Plumbing Code (IPC)
 International Building Code (IBC)
 International Fire Code (IFC)
 International Energy Conservation Code (IECC)
 Underwriters Laboratory (UL)
 Association of Edison Illuminating Companies
(AEIC)
 Certified Ballast Manufacturers (CBM)
 Electrical Testing Laboratories (ETL)
 Illuminating Engineering Society of North
America (IESNA)
 Institute of Electrical and Electronics Engineers
(IEEE)
 Cable Insulated Engineers Association (ICEA)
 Construction Specifications Institute (CSI)
 ASTM International – Committee F24 (ASTM-
F24)
 Americans with Disabilities Act (ADA)
 General Performance Specification (GPS)
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 Projected Attendance
 Design Day
 Attraction Practical
Hourly Capacity
 Hourly Meal Count
 Utility Caps
 Guest Flow
 Meal Cap
 Family – D Ticket
 Children – C Ticket
 Thrill – E Ticket
Codes:
Capacities Ride Type/Ratings:

12. REVENUES
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There are more than 400 amusement parks and traditional attractions in the United States.
 The industry generates $57 billion annually for the US economy
 In 2008, amusement parks in the United States entertained 300 million visitors.
 In Europe there are more than 300 parks with overall attendance of 150 million visitors
and annual revenues of 10 billion Euros.
 Amusement parks globally generated $24.0 billion in revenues in
 2007.
Function Distribution By Revenue Function Distribution By Area
IAAPA 2009 + Other Sources

13. Current trends are highly influenced by 2 important factors. Emerging technologies in digital media and
computer graphics as well as global demands for entertainment outside of North America.
Increasing popularity of computer photorealism, has created an abundance of theming materials for
developers to exploit. This includes, movies and cartoons as well as digital games of science fictions,
mythical legends and fantasy chronicles. It also set higher expectations for guest experience and
sensory stimulations. This has created a new demand for technical expertise and technologies
previously only available for the hi-tech space and defense industries thus raising development costs.
Meanwhile, developers continue to find ways to increase profitability and accelerate payback by
maximizing rides throughput and increasing lucrative food and retail venues in their parks.
Across the world, consumers’ access to Entertainment and Media content and experiences is being
democratized globally by expanding access to the Internet and explosive growth in smart devices. And
while traditional, non-digital media will continue to dominate overall E&M spending globally throughout
the coming five years, the growth will be in digital.
CONCLUSION
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The far reaching distribution of those
movies, cartoons and games in emerging
markets contributed to creating new
consumer demographics and opened new
avenues for recycling ideas and IP
licenses. New concept of indoor mega
parks has emerged to adapt to local
environments or severe climate conditions.
Opened:
Dome:
Park:
Attractions:
2010
20 ha
8.6 ha
21
FERRARI WORLD

14.  Efficiency through employing
emerging technologies
 Increasing rides throughput
 Increasing safety
 Recycling of creative ideas and IP’s
 Trade name franchising
 Standardization
 Retheming of existing rides
 Less animatronics and more digital
media
 Increasing reliance on revenue
generating food service and retail
 Outsourcing
 Reducing footprint
 Promoting special events
 Prolonging operational hours
 Accelerating development
schedules
 Reliance on automation
1. The park's attractions
2. Competition
3. Seasonality
4. Price and advertising
5. Overall trends in the economic,
political and socio-demographics.
The five main drivers of theme park attendance are:
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Theme parks of the future will continue to follow changes in consumer
demographics and to seek potential new markets. Reliance on advancing
technological innovations will continue to increase sensory impact, cost efficiency
and profitability.
DRIVERS AND THE FUTURE

15. Opened: 2010
Dome: 20 ha
Park: 8.6 ha
Attractions: 21
Extreme Temp: 50+
Operating: 12 months
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Ferrari World
Efteling Park
Opened: 1952
Total Site; 200 ha
Park: 67 ha
Attractions: 36
Extreme Temp: -3
Operating: 12 months
A TALE OF TWO PARKS

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EFTELING PARK INTERIOR
WINTERSUMMER

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FERRARI WORLD INTERIOR
WINTERSUMMER

18. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
COPING WITH NATURE
EFTELINGFERRARI

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SESONAL ACTIVITIES
EFTELING PARK

20. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
SESONAL ACTIVITIES
FERRARI WPRLD

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СПАСИБО!
НАССЕР АБУЛЕЛА