Presentation to the Asian Local Search and Media Association Inc. 2015, in Kuala Lumpur. UBER impacts local search directory in non-obvious and serious ways.

1. The UBERization of Search,
from first step to the last mile.
roger@qsearch.cc

2. History of Commerce

3. Photo Credit:Wayne S. Grazio, Shop of Good Fortune

7. Role of Search in Different Stages of Commerce

8. Validate availability
Decrease cost of travel
Optimize benefit of travel
Photo Credit:Wayne S. Grazio, Shop of Good Fortune

9. Compare Price
Offer Variety
Crowd Validation of Quality

10. Convenience
Guarantee Access
Record of Transaction

11. Convenience
Variety
Simple Pricing & Payment

12. The Race to UBER-ize the world

13. Version 1

14. Version 2

15. Version 3

18. Product Service Experience

20. 3 first-order implications of UBER on Local Search

21. Meet your largest customer base.Meet you largest user base
Photo SourcE: http://screencrave.com/wp-content/uploads/2013/01/terminator.jpg

22. Answers Recommendations

23. Complex Vertical Value Chain Integration
as Business As Usual

24. Roger Do
roger@qsearch.cc
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