1. 1
APPENDIX A:
One of our annual event “Eye On Canon” was held at Mid Valley Megamall in 2012. We made our second wave at Gurney
Plaza thereafter to capture the target audience in Penang. In conjunction with Canon’s 25th
year of establishment in Malaysia,
Canon celebrated its 25th
Anniversary by having special promotion up to 25% discount and RM25 deal on selected models.
Also, Canon was the main sponsor for UEFA Euro back in 2012, we rewarded our customer with merchandise for purchases
made during the event. We had attracted more than 15,000 visitors over 3-day of event, particularly also because we had an
up-closed meet-the-fan session with Canon brand ambassador Simon Yam and Penny Tai.
With the total of 7 years in Canon Marketing Malaysia, we have done more than 20 product/media launches, generated more
than 200,000,000 media value and attracted more than 100 pax for each media launch.

2. 2
Canon Photomarathon – region’s
largest annual photo competition,
every year attracted apprx. 2,000
photography enthusiasts
participated in this event.
Objective of this event is to
continuously cultivate on-ground
photography skills amongst photo
enthusiasts as well as to reward
loyal Canon followers and photo
enthusiasts in Malaysia.
It is also part of Canon’s effort in
CSR through channeling of
proceeds (registration fees) to
charity organization & relief
centres.

3. 3
APPENDIX B:
24 Nov 2011: Awarded Best Digital SLR, Digital Camera / Camcorder by HWM Brand Survey Awards
26 Nov 2015: HWM Reader’s
Choice Awards
(L- R)
29 Mar 2012: PC.com award night @ Furama Hotel, 24 Nov 2015: PC.Com award nights @
Saujana Hotel.
10 Dec 2014: Campus Plus brand award.

4. 4
APPENDIX C:
Canon sponsored 8TV
travelogue program - “Without
Boudaries” in view of the good
response of “Welcome to the
Railword” (Season 1). We were
invited to the Press Conference
@ Giza Mall, Full House Cafe,
with invited members of media
and the celebrity host, Henry
Golding.
Canon and Henry caught on
well right from the start when
Canon was sponsoring
“Welcome to the Railworld” in
2010 and now it has developed
into Henry being appointed as
Canon’s Brand Ambassador for
2 consecutive years, to target
the Malay and English-speak
audiences, while we have
Simon & Penny to target the
Chinese audiences.
We also participated in Star Cheer 2011, an inter-school cheerleading competition held
in Malaysia, was organized by The Star’s youth platform R.AGE. The event is supported
by Ministry of Youth & Sports & Ministry of Education.

5. 5
We worked very closely with media, especially Sin Chew Daily. Sin
Chew started its readership reward campaign in 2012, aim to
reward their readers by giving out prizes worth up to RM32,000 ,
included 200 prizes to be given away.
We had given full support by sponsoring our cameras in exchange
with PR and media value. It was a very successful campaign as it
had attracted more than 20,000 of submission over 3-month of
campaign. Eventually, Sin Chew’s readership has also gone by
30%.

6. 6
One of our marketing direction - plant seeding
program to start at young age.
Canon was the official imaging sponsor for Sin Chew
annual event Shopping Carnival, which target youth
at primary & secondary school. One of the key
highlight of the event would be the Sunshine Boy &
Sunshine Girl contest. We were the main sponsor and
I was appointed to be one of the judges during the
grand final.
We arranged Top 7 finalists (Sunshine Boys) to visit Canon Concept Store @ Mid Valley Megamall. I was
there to de-brief them on canon products.

7. 7
We also worked with controversial rapper and filmmaker Namwee during his debut “Nasi Lemak 2.0”. However, we
discontinued our working relationship after he has made headlines again at a government prosecution.
The biannual PWH Music Award
Sponsorship – it was the most
prestigious Local Chinese Music
Award Ceremony to honour
outstanding Local Chinese
Artistes. We have been very
supportive in the Chinese
entertainment welfare, to build
good relationship and rappo with
the media.
Canon was the main sponsor for Astro Talent Quest for consecutive 4 years since 2010 – the most popular and highest rating
singing competition program in WLT.
(L – R)
Top Finalist Press Conference @ Giza Mall, Full House 28 May 2012.
ATQ Press Conference @ 16 April 2013, Pavilion KL.

8. 8
Canon was the official imaging sponsor for Ms Astro Chinese Int Pageant (MACIP) from 2010 – 2012.
APPENDIX D:

9. 9
APPENDIX E:
Report Heading 1
Period: 1/1/2011 - 31/12/2011
Currency RM000's
Grand Total Y2011
1 UNILEVER MALAYSIA 384,597 384,597
2 PROCTER & GAMBLE 344,029 344,029
3 NESTLE 234,701 234,701
4 GLAXO SMITHKLINE 229,939 229,939
5 CANON MARKETING (M) S/B 181,677 181,677
6 DIGI TELECOMMUNICATION S/B 156,501 156,501
7 MAXIS COMMUNICATION BHD 137,598 137,598
8 L'OREAL M'SIA S/B 129,910 129,910
9 COLGATE-PALMOLIVE (M) S/B 126,180 126,180
10 CELCOM 117,967 117,967
11 FONTERRA BRANDS (M) S/B 112,494 112,494
12 KFC HOLDINGS 110,796 110,796
13 RECKITT BENCKISER 87,516 87,516
14 GENTLE SUPREME S/B 87,220 87,220
15 GOLDEN ARCHES RESTAURANT 87,004 87,004
Top Spenders / Advertisers
Period: 1/1/2010 - 31/12/2010
Currency RM000's
Grand Total Y2010
1 PROCTER & GAMBLE 341,930 341,930
2 UNILEVER MALAYSIA 326,063 326,063
3 MAXIS COMMUNICATION BHD 221,355 221,355
4 NESTLE 205,557 205,557
5 CELCOM 155,736 155,736
6 COLGATE-PALMOLIVE (M) S/B 149,979 149,979
7 GLAXO SMITHKLINE 147,010 147,010
8 DIGI TELECOMMUNICATION S/B 129,273 129,273
9 L'OREAL M'SIA S/B 121,123 121,123
10 KFC HOLDINGS 97,738 97,738
11 FONTERRA BRANDS (M) S/B 97,261 97,261
12 CANON MARKETING (M) S/B 87,531 87,531
13 TM 80,253 80,253
14 SONY (M) S/B 75,199 75,199
15 GOLDEN ARCHES RESTAURANT 70,225 70,225

10. 10
Report Heading 1
Period: 1/1/2012 - 31/12/2012
Currency RM000's
Grand Total Y2012
1 UNILEVER MALAYSIA 388,457 388,457
2 NESTLE 315,709 315,709
3 PROCTER & GAMBLE 284,795 284,795
4 MAXIS COMMUNICATION BHD 258,978 258,978
5 JAB.PERDANA MENTERI 200,020 200,020
6 GLAXO SMITHKLINE 149,755 149,755
7 DIGI TELECOMMUNICATION S/B 149,621 149,621
8 SAMSUNG M'SIA ELECTRONICS (SME 149,015 149,015
9 CANON MARKETING (M) S/B 143,751 143,751
10 COLGATE-PALMOLIVE (M) S/B 138,066 138,066
11 L'OREAL M'SIA S/B 126,105 126,105
12 FONTERRA BRANDS (M) S/B 119,974 119,974
13 PANASONIC MALAYSIA S/B 99,100 99,100
14 KFC HOLDINGS 90,800 90,800
15 TM 90,615 90,615

11. 11
APPENDIX F:
http://www.malaysiaadvertisers.com.my/index.php?option=com_content&view=article&id=28&Itemid=27
Canon was the committee/member of MAA (Malaysian Advertiser Association) in 2010. I attended its committee meeting on
behalf of Canon Marketing Malaysia.