Social Media Buzz Session: recruitDC


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Social Media Buzz Session: Twitter, Facebook, LinkedIn - What Separates the Best from the Rest
Social media is on every Recruiting and HR professional's mind these days--whether you and your company are on the cutting edge, or you have yet to dip a toe in the waters. Join brand and talent acquisition professional Susan Strayer for a unique take on social media best practices and strategies. You'll be broken into groups of professionals to begin a conversation about common challenges as they relate to the 'Big 3' Social Media sties, Twitter, Facebook and LinkedIn. Then you'll turn to peers who may be steps or light years ahead of you for advice. This session is for all levels of social media expertise with the idea that everyone has something to learn.
Session Facilitator: Susan Strayer Director of Employer Brand and Marketing, Marriott International and Career Coach/HR Consultant

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Social Media Buzz Session: recruitDC

  1. 1. Social Media Buzz Session what | separates the | best from | the | rest Facilitated by: Susan D. Strayer | @SusanDStrayer | @DailyCareerTips
  2. 2. Shout Out to Our Sponsors.
  3. 3. Social Recruiting? S OCIAL M EDIA The power of a network + something to share + platforms to share it on = social media … for recruiting Friends and Family Marketing Media
  4. 4. Here to help. Kelly Dingee | AIRS Peter Radloff | Strayer University Ben Gotkin | RSM McGladrey Susan Strayer | @DailyCareerTips | @SusanDStrayer
  5. 5. 3rd And we’re here to talk about it. If Facebook were a country it would be the 3 rd largest in the world No . 1 Facebook’s rank in terms of weekly traffic (Google is #2) 80% Percentage of companies using some form of social recruiting Percentage of companies using LinkedIn 95% The future of recruiting is social.
  6. 6. Let’s Talk. <ul><li>Choose one medium. </li></ul><ul><li>Join the group. </li></ul><ul><li>Choose a reporter. </li></ul><ul><li>Contribute. Listen. Learn. </li></ul><ul><li>As a group, distill conversation into 3-5 headlines. </li></ul><ul><li>For example: </li></ul><ul><ul><li> if someone was new to using Facebook for social recruiting, what are the key headlines to share? </li></ul></ul><ul><li>Reporter to share your NEWS in 30 minutes. </li></ul>
  7. 7. EXTRA! EXTRA!
  8. 8. Headlines <ul><li>Use Linked in for self and company promotion and branding </li></ul><ul><li>Completeness of profile is key—make sure the profile is clear and detailed </li></ul><ul><li>Engaging in groups is very helpful—find groups that fit needs and interests </li></ul><ul><li>Linked In vs. other social networks-decide what to use and connect to each other </li></ul><ul><li>Access the Linked In user guide—and learn how to use properly: http:// /new-users/ </li></ul><ul><li>Stay on top of candidates for OFCCP compliance/tracking purposes </li></ul><ul><li>Evaluate the premium services to determine if paying for a subscription/additional services will help. </li></ul><ul><li>Be sure to focus on managing your company profile </li></ul>
  9. 9. Tools <ul><li>LinkedIn: </li></ul><ul><li>LinkedIn Tutorials: </li></ul><ul><li>New User Starter Guide: </li></ul><ul><li>LinkedIn toolbox: </li></ul>
  10. 10. Headlines Headline Headline Headline Headline Headline <ul><li>Get in early—a small percentage of organizations are actually using </li></ul><ul><li>Make sure you have resources devoted to use and an understanding of tool </li></ul><ul><li>Prepare how to handle negative feedback, align with corporate communication on messaging </li></ul><ul><li>Determine how much time you need a week—average seems to be a few hours </li></ul><ul><li>Prepare your argument for use—making the case to leaders, this is not a fad, it’s a trend </li></ul><ul><li>Use news feeds and walls to engage users </li></ul><ul><li>Use advertising for engagement; PPC (pay per click ads) can be valuable </li></ul><ul><li>Think of Facebook as extension of careers site </li></ul>
  11. 11. Tools Headline Headline Headline Headline Headline <ul><li>Facebook: </li></ul><ul><li>Inside Facebook: </li></ul><ul><li>Facebook Tools and Tips: </li></ul><ul><li>Business Page Tutorial: </li></ul>
  12. 12. Headlines <ul><li>Use Twitter to engage rather than source </li></ul><ul><li>Develop strategy on content, what’s your goal? </li></ul><ul><li>Should be an extension of employer brand, work w/ your marketing team to align with their strategy too </li></ul><ul><li>In bio tell people goal: “Follow us to…”, give them a sense of what they’ll get from following you. </li></ul><ul><li>Work on a followers plan, link to other social media sites, re-tweet content and reach out to users </li></ul><ul><li>Determine who will use Twitter and give guidelines </li></ul><ul><li>Twitter stats: growth in 50+ and high % African-American, focus on high-earners income 65K and up </li></ul><ul><li>Look for leaders in your field and follow/engage </li></ul><ul><li>Also can be a job search tool </li></ul>
  13. 13. Tools <ul><li>Twitter: </li></ul><ul><li>Tweet Deck: </li></ul><ul><li>Companies Recruiting on Twitter: http:// </li></ul><ul><li>Tweet Later: </li></ul><ul><li>Bit Ly (shortens links): </li></ul><ul><li>Twitter Backgrounds: </li></ul><ul><li>Twitter Backup: </li></ul><ul><li>Comprehensive List of Twitter tools: </li></ul><ul><li> </li></ul><ul><li>Twitter tutorial: </li></ul>
  14. 14. Thanks for playing. slides and headlines online: or