This document discusses how to effectively build and manage alliances. It begins by outlining the types of alliances that can exist, from transactional to more strategic partnerships. It then provides guidance on setting up the relationship by establishing clear expectations, communication protocols, and accountability measures. Finally, it emphasizes the importance of actively managing the relationship through open communication, shared responsibility, and ongoing learning to ensure mutual trust and success over time. The overall message is that investing in the proper setup and management of alliances is key to achieving desired outcomes.
1. Building & Managing
Alliances
Madeleine Shearer
Public Strategies Group
maddie@psg.us
202 319 1809
Overview
n Reality in today’s world
n Types of alliances
n An ideal to aim for
n Setting up the relationship
n Managing the relationship
Types of alliances
nBe mindful
§of what you want
§of what you might expect
§of what you might get
. . .& what you want to invest
1
2. Setting things up
“All relationship are a
function of their history”
Time and effort invested early
will pay off in the delivery
Creating adult relationships
Parent Parent
Adult Adult
Child Child
Games People Play : the basic handbook of transactional analysis,
Eric MD Berne, Ballantine Books, New York, NY, USA, 1964
What’s important
nMutual respect
nMutual understanding
nTaking responsibility
§Learning
2
3. Trust - currency of operation
3 elements of trust:
n Competence (capability)
n Reliability (doing what you say?)
n Sincerity (saying what you think?)
What is the price of mis-trust?
Promises
Request + Offer = Promise
Every time you break a promise,
you lose:
§integrity
§trust
Shared responsibility
Share:
§ Vision (big picture, context of work)
§ Expectations (specifics of output)
§ Consequences (rewards &
penalties)
3
4. Direct, but don’t manage
don’
Focus on product NOT process: set
n conditions of satisfaction
n standards
Focus on the process for
n communication
Conditions of satisfaction
Unstated expectations are premeditated
resentments!
Therefore, specify - in writing:
n how much
n by when
n how often
n what quality, etc
. . . .on both sides
SMART goals
n Specific
n Measurable
n Achievable
n Realistic
n Timely
4
5. Standards
n Be worthy of trust
n Be courteous in all dealings
n Respect employees
n Focus on the customer
Communication
Set expectations for communication by:
n subject “please provide notice of changes”
n people (who to whom)
n Mode
§ email (with addresses)
§ phone (with numbers),
§ etc
Communication
n Set communication strategy
according to need, rather than time
schedule
n If
asking to be informed of bad
news - - be prepared to receive it!
5
6. Management
You can’t change the other party
BUT
you can absolutely change the
relationship
So . . .
§ change things on your side, starting
with awareness
§ adapt your behavior to manage the
relationship
Model the behavior
4 Agreements - Miguel Ruiz
§ Be impeccable in your word
§ Don’t make assumptions
§ Don’t take things personally
§ Always do your best
The Four Agreements: a practical guide to personal freedom, Don
Miguel Ruiz, Amber-Allen Publishing, San Rafael, CA, 1997
Learn
n What went well
n What would make it better
§ Don’t wait until the end to learn
§ Build learning into agreement
Do mutual customer service ratings!
6
7. Agreement
Check List
Parties
n Who
§ companies
§ persons
§ positions
§ responsibility?
§ authority?
Request
What
n specifics
§ how much
§ what quality
n measurements
§ milestones
7
8. Request
When
n timeline
§ milestones
§ exchanges
§ deliverables
Request
How
n standards
n communication
§ who, to whom
§ by when
§ contact details
Offer
For what
n rewards
§ payments, bonuses
§ Resources
Or what
n penalties
§ financial, recognition/rating
8
9. Foresight
If what
n critical factors
n constraints/obstacles
Now what
n contingencies
n communication
Hindsight
So what
n learning
§ what went well?
§ what could be done differently
next time?
§ customer satisfaction ratings?
9