Know how technology has changed the world with gadgets like iphone 6s and their profitabilty.

1. Apple iPhone
More Brown than Green?

2. The Apple Juice
• 8 or 16 GB Memory
• 3.5” widescreen Multi-touch display
• Audio support for AAC, MP3 & more
• Visual Capabilities inc 640 by 480 pixel video
• 2.0 mega-pixel camera
• Wi-Fi 802.11b/g
• Bluetooth

3. The Issue
It may be the latest in modern
technology, but is the Apple iphone
damaging to the environment & how
has the price been affected by these
concerns?

4. The Bitten
AppleGreenpeace say the iphone contains two hazardous chemicals:
• Brominated Flame Retardants (BFR)
• Polyvinyl Chloride (PVC)
Key assumptions :
• Headphone Cable contains toxic phthalates
• iphone battery is glued & soldered to handset, hindering the
battery for electronic waste recycling

5. Apple iPhone environmental
report
-The report clearly states that Apple keeps to the rules of RoHS*
against restricted substances.
- This may not ultimately change the market value of the product but
instead put off retailers who are going to sell the product.
*Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic
Equipment

6. From $600 to $399 in just 2 months!
Business Ethics or The Customer comes 1st
?
• When apple reduced it product by $200
after 68 days from release, many
customers were left fuming!
• Adopters will always pay a full price, but
didn’t expect such a price cut so soon.
• A 14 day full refund policy to claim back
$200 was introduced.

7. iPod recycling program
• This scheme will make the
iphone more environmentally
friendly
• Customers will receive a
discount on new iphones if the
exchange their old mobile
• If Apple encourage this
scheme with their own products
it will play a hand in reducing
global pollution

8. Victims of their own success?
Will the iPhone be the end of the ipod, nano & touch?
Fears:
iPhone will cause sales of other Apple
products to drop.
Upon release Apple fear they could lose
$1billion dollars as a result of the iPhone
introduction
So what do Apple want to do??

9. Victims of their own success?
Strategy 1
Market the iPhone to Businessmen & high
earners and ipods to teenagers & fashinistas.
Strategy 2
Make the iPhone a high end product by
increasing its price & lower the price of the ipod.

10. References
(2007) Apple iPhone contains hazardous substances,
Greenpeace claims, Retrieved Oct 08 from
www.edn.com/article/ca6491623
(2007) The iPhone price drop, Retrieved Oct 08 from
http://pogue.blogs.nytimes.com
(2007) 3 Ways the iPhone could be more environmentally
friendly, Retrieved Nov 08 from
www.appleiphonereview.com/news
(2007) The iPhone effect: What will happen to Apple’s
other products? Retrieved Nov 08 from
www.seekingalpha.com/article/36110