Creative Briefing for an interactive web based training / elearning course.

1. Introduction to a Talent-Based Organization: CREATIVE TREATMENT
The Introduction
Here we set the context for the entire course.
Example 1: Allude to the problems caused by using the wrong
tool for the job
Example 2: Show example of how some people are “made” for
specific jobs. Utilizing the talent which with they were born.
CREATIVE TREATMENT
The Story.
The Story will be a series of documentary style
photos, short videos and knowledge check
interactions peppered throughout with VO by Larry
Sternberg.
FAQ/Reference
This will be one page of FAQs, links and references
COURSE STRUCTURE
for those who want to learn more about Talent-Based
Organizations
The Conclusion
Here we tie the story back to the learning
CREATIVE TREATMENT
objectives using Larry’s VO and supporting art,
photos and/or video
The Concept Introduction.
Larry will introduce the concepts we are about to give examples of in the “Case
Study” story. Concepts include: Growth vs. exponential growth, strengths vs.
weakness, you compared to your company, experience <> potential, hopeless
vs. new hope, judging a book by its cover, the traditional view of climbing the
corporate ladder, etc.