How do you find broken links on your website? SpringTrax helps you find every broken not found error page that can exist on your website. This presentation talks about the impact 404s have on your visitors, and what it can cost your business.

1. springtrax.com
Let’s Talk About
Broken Links

2. springtrax.com
How Do You Find
Broken Links
On Your Website?

3. springtrax.comspringtrax.com

4. springtrax.com
We Help You
Find All Of
Your Website’s
Broken Pages

5. springtrax.com
What Are
Broken Links?
aka:
not found error pages
404 errors
bad/invalid links

6. springtrax.com
What Are
Broken Links?
YOUR
VISITOR
Your Website
?

7. springtrax.com
What Are
Broken Links?
404
Not Found
Page
YOUR
VISITOR
Your Website

8. springtrax.com
Your Experience
With Broken Pages
On The Web

9. springtrax.comspringtrax.com
404
Not Found
Page
YOU
ON THE
WEB

10. springtrax.comspringtrax.com
404
Not Found
Page
YOU
ON THE
WEB

11. springtrax.comspringtrax.com
404
Not Found
Page
YOU
ON THE
WEB

12. springtrax.comspringtrax.com
404
Not Found
Page
YOU
ON THE
WEB

13. springtrax.comspringtrax.com
404
Not Found
Page
YOU
ON THE
WEB

14. springtrax.comspringtrax.com
404
Not Found
Page
YOU
ON THE
WEB
When You’ve Reached A Broken Link
The question isn’t “have you?” or “where did you?” The question is…

15. springtrax.comspringtrax.com
404
Not Found
Page
When You’ve Reached A Broken Link
What do you do when you reach a broken link?
YOU
ON THE
WEB

16. springtrax.comspringtrax.com
404
Not Found
Page
Broken Links Make People Leave A Site
Approximately 65% of people who reach a 404 error leave.
YOU
ON THE
WEB

17. springtrax.com
Your Site’s Broken Links

18. springtrax.com
Your Site’s Broken Links
404
On Your
Website
YOUR
VISITORS
Visitors will find broken links on your website.

19. springtrax.com
Your Site’s Broken Links
404
On Your
Website
YOUR
VISITORS
When they do, most will leave your website.
Visitors will find broken links on your website.

20. springtrax.com
Your Site’s Broken Links
Broken links are costing
you customers.

21. springtrax.com
Your Site’s Broken Links
Example:
100 visitors/month reach a 404
About 65% leave your website
60-70 potential customers lost

22. springtrax.com
Your Site’s Broken Links
You don’t know how many
customers you lose due to 404s
unless you track it.

23. springtrax.com
Your Site’s Broken Links
How do you avoid broken links
on your website?

24. springtrax.com
404
WHAT SPRINGtrax DOES
ABOUT BROKEN LINKS

25. springtrax.comspringtrax.com
We Make It Simple To Get Started
Just copy and paste in our tracking code. Within minutes, we’ll start tracking.

26. springtrax.comspringtrax.com
We Monitor Your Visitors To See What 404s They Find
That way, you’ll know what broken pages people are seeing on your site.
404
On Your
Website
Visitor
Visitor
Visitor
Your Website

27. springtrax.comspringtrax.com
We Also Watch To See Which 404s Cause People To Leave
That way, you’ll know which broken pages are costing you potential customers.
404
On Your
Website
Visitor
Visitor
Visitor
Your Website
Lost
Visitor

28. springtrax.comspringtrax.com
We Tell You About The 404s People Saw
Our reports are designed to be easy to read & understand.

29. springtrax.comspringtrax.com
We Alert You When People Reach Your Broken Links
You’ll know about problems as they happen.

30. springtrax.comspringtrax.com
We Keep You Up To Date On Your Broken Page Activity
Always know what broken links your customers find on your site.

31. springtrax.comspringtrax.com
We Help You Fix Your Broken Links
Step-by-step instructions to help you fix your site’s broken links quickly.

32. springtrax.com
404
Home
OTHER BROKEN LINK TOOLS
ARE AVAILABLE, BUT…

33. springtrax.comspringtrax.com
404
How Crawl Tools Work
Crawl tools only look for broken links on your website.
Your Website
Broken
Link
Working
Link
Working
Link
Home

34. springtrax.comspringtrax.com
The Limitation Of Crawl Tools
Crawl tools only find 404 errors linked to from your website.
SOMEWHERE
OTHER THAN
YOUR
WEBSITE
Your Website
404
About
Product
Home 404

35. springtrax.comspringtrax.com
The Limitation Of Crawl Tools
Crawl tools only find 404 errors linked to from your website.
SOMEWHERE
OTHER THAN
YOUR
WEBSITE
Your Website
404
About
Product
Home 404
Crawl tools don’t know about
this 404 page.
Where Most People Find
Broken Links

36. springtrax.com
404
Home
THE SPRINGtrax APPROACH
TO BROKEN LINKS

37. springtrax.comspringtrax.com
Where else do broken links come from?
You need to know about all of your site’s broken links.
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
WHERE
ELSE DO BROKEN LINKS
COME FROM?

38. springtrax.comspringtrax.com
Where else do broken links come from?
You need to know about all of your site’s broken links.
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES

39. springtrax.comspringtrax.com
Where else do broken links come from?
You need to know about all of your site’s broken links.
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES
OLD
BOOKMARKS

40. springtrax.comspringtrax.com
Where else do broken links come from?
You need to know about all of your site’s broken links.
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES
SHARED
LINKS
OLD
BOOKMARKS

41. springtrax.comspringtrax.com
Where else do broken links come from?
You need to know about all of your site’s broken links.
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES
SHARED
LINKS
OTHER
SITES
OLD
BOOKMARKS

42. springtrax.comspringtrax.com
Where else do broken links come from?
You need to know about all of your site’s broken links.
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES
SHARED
LINKS
OTHER
SITES
DIRECT
TYPO
OLD
BOOKMARKS

43. springtrax.com
404
Home
THE SPRINGtrax DIFFERENCE

44. springtrax.comspringtrax.com
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES
OLD
BOOKMARKS
SHARED
LINKS
OTHER
SITES
DIRECT
TYPO
Other Broken Link Tools

45. springtrax.comspringtrax.com
Your Website
404
About
Product
Home 404
Somewhere Other Than Your Website
SEARCH
ENGINES
OLD
BOOKMARKS
SHARED
LINKS
OTHER
SITES
DIRECT
TYPO
Complete Picture
Know about all the broken links your
visitors find on your site.
Other Broken Link Tools

46. springtrax.comspringtrax.com
Get A Complete Picture
Of Your Site’s
Broken Links
To learn more or sign up for SpringTrax:
http://springtrax.com
Or, connect with us on Twitter:
@springtrax
Watch This Presentation:
http://strx.co/12q6iGA