Awareness Strategy
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Combining external experience with company's experience to create market awareness in Indonesia
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Awareness Strategy
- 1. Cool Awareness Strategies 6 External Experience 5 Company Experience SAMUEL PRANATA MARTHA TILAAR GROUP
- 2. 6 External Experience Products Adver;se Themselves Let Integra;ng the Community Offline-‐Online Sells Your Products Ac;va;ons Be A ROCK STAR Buzz Your Story Value Product Use Social Channel that Rock Effec;vely the Market Get COOL the Momentum Timing is AWARENESS Everything STRATEGIES THAT ROCK
- 3. AYU TING TING IS A GREAT ROCK STAR COZ SHE ROCKS THE MARKET
- 6. #1 Products ADVERTISE Themselves
- 7. #1 iPhone 4S Steve Jobs
- 9. When queueing becomes a ritual
- 10. The “God”
- 11. #2 Integra;ng Ac;va;ons
- 12. #2 Mizone Flashmob
- 13. Pre-‐event: Social Media Fever
- 15. At the D-‐Day: Brand Experience in Ac;on
- 17. Post-‐event: Spread the Excitement
- 18. #3 BUZZ Your Story Use SOCIAL CHANNEL Effec;vely
- 19. #3 Magnum Crocs
- 25. #4 Get the Momentum TIMING IS EVERYTHING
- 26. #4 TVOne Sido Muncul
- 31. #5 Value Product that Rock the Market
- 33. Go Emo;onal!!!
- 36. #6 Let’s COMMUNITY Sells Your Product
- 37. #6 Tupperware Sunlight
- 38. YOUR CUSTOMERS ARE SALESMEN
- 43. Martha Tilaar’s Story 5 Company Experience
- 44. #1 CONNECTION Build sincere emo;onal connec;on. Relate her with your brand. Link her with each other
- 45. #1 CONNECTION Caring Make Up Community Theather Program
- 46. #2 CARE She wants to be cared and appreciated. Listen to her! Understand her!
- 47. #2 CARE Trend Warna Sari Ayu
- 48. #3 VALUE Woman is the most value-‐oriented creature. She will pay to get exactly what she wants. Offer her a solu;on, not just a list of features
- 49. #3 VALUE Duo Warna
- 50. #4 EMPATHY Be an empathe;c brand. Touch woman’s deepest heart with your love and passion.
- 51. #4 EMPATHY Empowering Woman – Training Centre
- 52. #5 TRUST Remember, trust is the most important emo;on in a sale to woman. If you’re not trusted, you’ll never earn her heart
- 53. #5 TRUST Martha Tilaar Shop
- 54. Be a... With a Diamond