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Cool	
  Awareness	
  Strategies	
  




6	
  
External Experience
                           5	
  
                         Company Experience



                              SAMUEL	
  PRANATA	
  
                          MARTHA	
  TILAAR	
  GROUP	
  
6
    External Experience

                                           Products	
  
                                           Adver;se	
  
                                          Themselves	
  
                   Let	
                                            Integra;ng	
  	
  
         the	
  Community	
                                        Offline-­‐Online	
  
        Sells	
  Your	
  Products	
                                 Ac;va;ons	
  

                                      Be	
  	
  A	
  
                                    ROCK	
  STAR	
  
                                                                 Buzz	
  Your	
  Story	
  
             Value	
  Product	
                                 Use	
  Social	
  Channel	
  
               that	
  Rock	
                                         Effec;vely	
  
              the	
  Market	
  
                                                Get	
                                                COOL	
  	
  
                                        the	
  Momentum	
  
                                             Timing	
  is	
                                    AWARENESS	
  
                                          Everything	
                                          STRATEGIES	
  
                                                                                                     THAT	
  
                                                                                                     ROCK	
  
AYU	
  TING	
  TING	
  	
  
IS	
  A	
  GREAT	
  	
  
ROCK	
  STAR	
  
COZ	
  
SHE	
  ROCKS	
  	
  
THE	
  MARKET	
  
#1	
  
 Products	
  
ADVERTISE	
  
     Themselves	
  
#1	
  
         iPhone	
  4S	
  
         Steve	
  Jobs	
  
When	
  queueing	
  
becomes	
  
a	
  ritual	
  
The	
  “God”	
  
#2	
  
Integra;ng	
  


    Ac;va;ons	
  
#2	
  
         Mizone	
  
         Flashmob	
  
Pre-­‐event:	
  Social	
  Media	
  Fever	
  
Pre-­‐event:	
  Training	
  Video	
  
At	
  the	
  D-­‐Day:	
  Brand	
  Experience	
  in	
  Ac;on	
  
Experience	
  Amplifica;on	
  
Post-­‐event:	
  Spread	
  the	
  Excitement	
  
#3	
  
   BUZZ	
  Your	
  Story	
  
        Use	
  
SOCIAL	
  CHANNEL	
  
               Effec;vely	
  
#3	
  
         Magnum	
  
         Crocs	
  
SOCIAL	
  MEDIA	
  BUZZ...	
  
#4	
  
Get	
  
the	
  Momentum	
  

  TIMING	
  
   IS	
  EVERYTHING	
  
#4	
  
         TVOne	
  
         Sido	
  Muncul	
  
The	
  story	
  behind...	
  
Great	
  relevance...	
  
#5	
  

     Value	
  Product	
  
          that	
  	
  
         Rock	
  
      the	
  Market	
  
BEAT	
  THE	
  GIANT...	
  
Go	
  	
  
Emo;onal!!!	
  
RIDING	
  
THE	
  WAVE...	
  
WHO’S	
  THE	
  WINNER???	
  
#6	
  


    Let’s	
  
COMMUNITY	
  
   Sells	
  Your	
  Product	
  
#6	
  
         Tupperware	
  
         Sunlight	
  
YOUR	
  CUSTOMERS	
  ARE	
  SALESMEN	
  
COMMUNITY	
  ACTIVATION...	
  
Martha	
  Tilaar’s	
  Story	
  




                           5	
  
                        Company Experience
#1	
  	
  
           CONNECTION	
  
Build	
  sincere	
  emo;onal	
  connec;on.	
  	
  
    Relate	
  her	
  with	
  your	
  brand.	
  	
  
         Link	
  her	
  with	
  each	
  other	
  
#1	
  CONNECTION	
  
Caring	
  
                                       Make	
  Up	
  
Community	
  
                                       Theather	
  
Program	
  
#2	
  
                             CARE	
  
She	
  wants	
  to	
  be	
  cared	
  and	
  appreciated.	
  
                   Listen	
  to	
  her!	
  	
  
                 Understand	
  her!	
  	
  
#2	
  CARE	
  
Trend	
  Warna	
  Sari	
  Ayu	
  
#3	
  	
  
                   VALUE	
  
                  Woman	
  is	
  	
  
the	
  most	
  value-­‐oriented	
  creature.	
  	
  
                 She	
  will	
  pay	
  	
  
  to	
  get	
  exactly	
  what	
  she	
  wants.	
  	
  
          Offer	
  her	
  a	
  solu;on,	
  	
  
        not	
  just	
  a	
  list	
  of	
  features	
  
#3	
  VALUE	
  
Duo	
  Warna	
  
#4	
  	
  
           EMPATHY	
  
  Be	
  an	
  empathe;c	
  brand.	
  	
  
Touch	
  woman’s	
  deepest	
  heart	
  	
  
 with	
  your	
  love	
  and	
  passion.	
  
#4	
  EMPATHY	
  

Empowering	
  Woman	
  –	
  Training	
  Centre	
  
#5	
  	
  
               TRUST	
  
         Remember,	
  trust	
  is	
  	
  
the	
  most	
  important	
  emo;on	
  	
  
        in	
  a	
  sale	
  to	
  woman.	
  	
  
       If	
  you’re	
  not	
  trusted,	
  	
  
 you’ll	
  never	
  earn	
  her	
  heart	
  
#5	
  TRUST	
  
                  Martha	
  Tilaar	
  Shop	
  
Be	
  a...	
  


     With	
  a	
  Diamond	
  

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Awareness Strategy