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What it Really Means to Be a Fan - Syracuse University
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A 15-minutie TED style talk for the Newhouse Communications School at Syracuse University.
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What it Really Means to Be a Fan - Syracuse University
1.
WHAT IT REALLY MEANS TO
BE A FAN SPIKE JONES GROUP DIRECTOR, ENGAGEMENT sjones@ wcgworld.com
2.
3.
LUCKILY, THERE ARE FANS.
4.
5.
6.
7.
8.
9.
90% OF WORD
OF MOUT HAPPENS OFFLINE 70% FACE-TO-FACE 19% PHONE 4% EMAIL 3% IM OR TEXT MESSAGES 1% CHATROOM OR BLOG 3% OTHER
10.
WE WANT SOME
OF THAT TWITTER. HOW ABOUT SOME FACEBOOK, TOO? OH, AND “LIKES.” WE WANT LOTS OF LIKES.
11.
WTF?
12.
TRUTHS ABOUT FANS
13.
1 GIVE THEM A REASON
TO BE A FAN
14.
YOUR PRODUCT IS THE
CONDUIT
15.
16.
17.
18.
19.
2 SEEK OUT INFLUENCE, BUT ALSO
CREATE IT
20.
21.
INFLUENCE CAN BE CREATED
PASSION CANNOT
22.
3
MAKE FANS FEEL SPECIAL
23.
24.
25.
4 FANS NEED A RALLYING CRY
26.
27.
EVERYBODY WANTS TO BE
A PART OF SOMETHING BIGGER THAN THEMSELVES.
28.
29.
30.
31.
THINK ABOUT 5
CUSTOMER LOYALTY DIFFERENTLY
32.
FREQUENCY DOES NOT NECESSARIL EQUAL
LOYALTY
33.
34.
35.
PROMISE
36.
PROMISE COMMITMENT
37.
38.
39.
40.
41.
photo: jenn-wagner.com Yeah, I
have a book if you wanna know more. SPIKE JONES wcgworld.com askspike.com sjones@ wcgworld.com twitter: you’re on your own