1. Isn’t it time to consider a new solution?
a property you can’t sell?
Is your money tied up in
R e a l E s t a t e Au c ti on S ol uti ons
How Do I Sell my Property in Today’s Market?
expedited short sale scenario by auction.
Are you one of the many property owners in Florida who just can’t seem to get your property
with you and your lender to establish an
mortgage, we can work in conjunction
Even if you are “upside down” on your
sold? Have you tried listing your property only to see it languish for weeks, months, or even years?
Have you had prospects say they were interested, but just couldn’t get them to write an offer?
If it seems you’ve tried everything to sell your property without success, please allow me to offer
you another option – auction.
Auction enables you to sell your property swiftly and within a competitive arena designed to
generate the current market’s best offer. Even if you’ve never considered auction in the past, or
have past experience with other auction companies – especially if either of these applies to you
- I hope you will continue reading to learn all the ways in which Roebuck Auctions may offer the
solution you are looking for.
AU C T I O N M I G H T B E F O R YO U I F . . .
Zack Housley, Broker Associate • You want to sell your property for the best price within the shortest time.
• You want to sell your property for the best price within the shortest time.
Direct Number: 850-502-1502
zack@roebuckauctions.com • You are worried your property will languish on the market as its value declines.
• You are worried your property will languish on the market as it’s value declines.
Office: 850-654-6000 • Your cast reserves are being wiped out by mounting carrying costs.
• Your cash reserves are being wiped out by mounting carrying costs.
36086 Emerald Coast Pkwy.
Destin, Florida 32541
• You want to free up capital for other investments, or just want to get out from under.
• You want to free up capital for other investments, or just want to get out from under.
This is not a solicitation for currently listed properties. If your property is currently listed with another broker, please disregard.
www.roebuckauctions.com • You want to know with certainty the date on which your property will sell.
• You want to know with certainty the date on which your property will sell.
AUCTION MIGHT
BE FOR YOU IF . . . FL#1276 TN#580
• You want to sell your
36086 Emerald Coast Pkwy • Destin, FL 32541 • (850) 654-6000
www.RoebuckAuctions.com With Roebuck Auctions, you can:
property for the best • Make your property stand out amid a glut of real estate inventory.
price within the shortest
• Achieve a sale date within 4-6 weeks of deciding on auction, or on virtually any
time.
date thereafter that you choose.
• You are worried that • Attract real, qualified buyers through proven, award-winning marketing strategies.
your property will
• Eliminate virtually all closing costs normally paid by the seller.
languish on the market
as its value declines. • Generate interest and excitement for your property not possible with traditional
methods.
• Your cash reserves
are being wiped out • Be secure in the knowledge that your property will sell for true market value in a
by mounting carrying declining market.
costs. • Invite Realtors to register their buyer clients, expanding the pool of bidders.
• You want to free • Eliminate the carrying costs and liability associated with extended ownership.
up capital for other • Exploit a competitive arena to secure the highest price possible.
investments, or just • Expect closing within 30 days of auction date.
want to get out from
• Position your property as desirable, as opposed to distressed.
under.
• Include bidders by telephone and internet, in addition to those present at auction, thereby further expanding your pool of buyers.
• You want to know with
• Rely on a team of professionals with over 35 years of real estate auction experience to competently handle every detail from
certainty the date on
contract to closing.
which your property
will sell.

2. Did you know that
65% of consumers
think auction offers
properties they might
not have considered
purchasing otherwise?
Pricing to Sell in a Declining Market Put Roebuck’s Experienced Team of Professionals to Work for You
Historically, the three most important factors in determining the desirability of a property were said to be: location, location, location. Today When considering auction for your property, please note: all real estate auction companies are NOT created equal. Just as every
it could be argued that the three most important factors are: price, price, price. Which begs the question: In a falling market, how is price newcomer to the business was a real estate “expert” in 2004, today auction companies are springing up everywhere and claiming exper-
best determined? tise that they may not possess. Don’t rely on a superficial com-
parison when making your decision. As with most successful
Going the traditional route – listing the property in MLS using a Realtor – offers two options. The first is to list the property at a pre-deter-
endeavors, it is the synergy of many details done well that
mined price, offering price reductions over time until the price is low enough to generate an offer. The other option is to list the property at
leads to success in the end. Over 35 years of experience
a price below current market, hoping to generate a more timely offer. Both have their drawbacks.
has enabled us to hone the finer points of property valua-
In the first option, the property languishes on the market, becoming stale, and – if vacant – possibly falling into disrepair and becoming a tion, ad design and placement, product positioning, buyer
target for vandals. Meanwhile, carrying costs - including maintenance and security fees, HOA and other dues, taxes and insurance – con- relationships and seller servicing. At Roebuck Auctions, we
tinue to accrue. All of these factors result in either less profit or greater losses when your property finally does sell. are selective in our offerings, and highly ethical about how
we manage them.
In the second option, the initial listing price may more quickly generate a buyer, but the selling price may actually be below true mar-
Our extensive experience also allows us to accurately ap-
ket value, once again resulting in either less profit or greater loss at closing. And of course, either option requires the seller (that’s you, of
proximate the value of your properties. We have no incentive
course) to pay the Realtor’s commission.
to inflate value. Our income is
Getting Prospects to Write Offers T H E C O S T LY R I S K O F “ WA I T I N G I T O U T ” earned through buyers’ premi-
ums paid at successful auctions.
Over the past several months, hopes for a near-term The U.S. housing market is currently suffering the worst
It serves no purpose to waste
In addition to price, another glaringly obvious factor at recovery in real estate have diminished. The news is downturn since the Great Depression. A
filled with reports and predictions of what is ex- huge supply of unsold homes, tighter lending anyone’s time and money market-
play in today’s market is buyer urgency – or rather, a
pected to be a protracted recovery process. You are standards and record foreclosures have pushed ing properties with unrealistic expectations
complete lack of buyer urgency. This lack is even more no doubt familiar with these reports, and buyers are down home prices, deflating a bubble from the early of value. In fact, we turn down the majority of sellers who seek our services. Both a saleable property and
pronounced in resort areas where many properties are reading them, too. Among the most recent: part of this decade.
– Reuters, Mortgage applications surge by record amount, 12/03/08
reasonable seller are necessary for a successful auction outcome. Many individual sellers in today’s market
not purchased as primary residences, but as second, As painful as the decline has been, history suggests who were unwilling or unable to accept market conditions now wish they had sold several months ago
vacation or investment homes. Where the jobs/relocation home values still may have a long way to drop and Karl Case, the Wellesley economics professor who is
may take decades to return to the heights of 2½ when market value was higher.
the Case in Case-Shiller, said during a news confer-
driver is lacking and a constant barrage of news stories years ago. . . .”We will never see these prices again ence about the latest index report that he would
are pointing to a lower bottom, there is even less urgency in our lifetime, when you adjust for inflation,” says
Peter Schiff, president of investment firm Euro Pacific
hesitate to put a number on how much further prices
could fall, but the increasing job losses will surely
A Ray of Sunshine in a Gloomy Real Estate Market
on the part of interested buyers to make a timely offer,
Capital of Darien, Conn. “These were lifetime peaks.”. worsen the situation. “As bad as the latest Case-Shill- “People who have responded to • Auction gives buyers a reason
even when their interest is relatively high. . .”The price correction has been severe, rapid and er numbers appear to be, they are bound to get a lot our surveys have not lost their and a deadline.
probably permanent because lending standards worse,” he said. – CNNMoney.com faith in Florida as a place to be
A professionally marketed, smoothly run auction over- have changed,” says mortgage credit analyst Su- • Auction creates energy and
“We would be lucky if the market bottoms out and a place to invest,” said
comes the problems of both price and urgency by gener- zanne Mistretta, a senior director at Fitch Ratings, a excitement sellers are otherwise
in South Florida in 2009,” Miami-based housing con- Dr. Wayne Archer, director
bond rating company. “We are not going to see 2006 unable to achieve in today’s
ating excitement and action among a targeted pool of sultant Lewis Goodkin said. of UF’s Bergstrom Center for
peak levels for a very, very long time.” market.
interested, qualified buyers vying for the same property at – USA Today, Why Home Prices May Take Decades to Recover, 12/08
– South Florida Sun-Sentinel article –11/25/08 Real Estate Studies. “We
the same time - with the optimal result being a sale for you, have 40 pages of com- • Auction allows buyers on the
As you know, the cost of “waiting it out” goes far be-
Nine of 10 real estate executives describe ments from our respon- sidelines the opportunity to
the seller. yond lost investment opportunity. There is the added
themselves as bearish, and eight of 10 don’t dents, and although the jump back in.
burden of continually accruing carrying costs and
expect a recovery until at least 2010, according dominant theme is the
Unpleasant as it sounds, the greed factor (which drove liability on a rapidly declining asset. While the current Call Zack Housley at
to a September industry survey by legal
market may not allow for a perfect resolution, auc- disruption of financing, perhaps the second theme, as one
the bubble in the first place) remains a part of human services firm DLA Piper. 850-502-1502
– Florida Trend magazine, December 2008
tion may allow for the best possible resolution given person put it, is people being on the sidelines with full pads to discuss whether auction
nature. Why not let it work for you in the competitive current and foreseeable market conditions. and helmets just waiting to jump back in.” may be the solution you
arena of auction? – Florida Association of Realtors news release, 11/24/08 are looking for.