Success Foundations by Mark Lee The author, Mark Lee, and corporate entity, Absolute Freedom, make no representation or warranties of any kind with regard to the completeness or accuracy of the contents of the book. They accept no liability of any kind for any losses or damages caused or alleged to be caused, directly or indirectly, from using the information contained in this book. YOU ARE ALLOWED TO REDISTRIBUTE THIS E‐BOOK PROVIDED IT REMAINS IN ITS ORIGINAL FORM AND NOT ALTERED IN ANY WAY.
1. Internet Marketing ‐ Dealing With Information Overload If you are just starting your journey of learning internet marketing and investigating the tips, tricks, and techniques involved, you could find yourself becoming quickly overloaded with information. All the terms. All the rules. All those tasks to do and things to remember. Marketing in today’s world of immediate results and incredible amounts of information at our fingertips provides the perfect recipe for stress. Don’t be dismayed. Calm down and take a look through these tips to keep your sanity while finding your way through the jungle of internet marketing strategies. Prioritize Decide what’s most important for your fledgling enterprise. Undoubtedly you have compiled a list of all those things you could and should be doing but how can you possibly find the time to accomplish them all? The truth is, you can’t – at least not within a reasonable amount of time. Take that list and prioritize each of the tasks listed. For instance, there is probably little you can do to market your business until you have a website published on the internet. So it is top priority to choose a domain name and hosting package, then hire someone to provide the design or do it yourself. First things first. You have to something to market before you can begin marketing.
Learning Internet Marketing – Focus On Your Plan Of Attack When you are learning internet marketing, it’s easy to get overwhelmed when you look at a list of tasks as a whole. How are you ever going to get through that long list? Try grouping them according to various factors such as “design”, “development”, “SEO”, “social media” and the like. Pick one category to work on in a single week. If you’ve designated this week to concentrate on marketing through social media, then stay on task. Open an account at Facebook, Twitter, LinkedIn, etc. and spend some time browsing through the options and setting up your profile. Add some posts, look for friends and followers. You need to have an internet marketing plan, select your focus and perform each task thoroughly to prevent backtracking. Define Your Goals What is your ultimate goal in regards to internet marketing? This is an important question that will help you both in priortising and narrowing your focus. If you are seeking to quickly monetise your website through affiliate marketing, then your list of goals is going to be different than it would for a blog where you offer an e‐Book you’ve personally authored for sale. The different types of business
require joining different forums, building links at different sites, and generating completely different content. Learn While You Earn Yes, it is important to stay on top of internet marketing trends, but unless this is your full‐time job it is unlikely this is a real possibility. Break down the task of educating yourself into doable segments. You may even want to designated one day a week that you spend reading through blog posts, a book, or forum messages in order to gain knowledge. Find an author you trust and follow their updates. Add an RSS feed to make this easier. There is a lot of information available online about learning internet marketing. Information overload is almost a given, but you can avoid this pitfall by utilizing the tips provided here. 2. Time Management Tips For Internet Marketers A common challenge for internet marketers is time management. Working from home with no boss guarding over you can be difficult if you don’t have the discipline to plan and execute your time effectively. Pretty much every internet marketer i speak to was attracted in some way to internet marketing for the life style opportunity, and many solely in allure of a “4 hour work week” and
endless beach vacations. Truth is, most marketers end up significantly increasing their work hours without any significant increase to their income. That is unless, they master the skill of using time effectively. Notice I didn’t say time management. You see you cannot manage time nor do you need to, time is what it is. It runs at the same pace each and every day. It is therefore what you do in that time that is important. “Work expands to fill the time available” – Parkinson’s law The first thing to understand is that tasks will take as long as you decide. Have you ever noticed how a deadline speeds up your productivity and almost forces you to get a task done fast? Set a goal a month out and it will take you a month, set it a week out and your mind will get to work on finding a way to get it done in a week. Impose self enforced deadlines and goals and stick to them. Not only will it increase your productivity but it will also give you a great amount of satisfaction as you hit your goals. I set yearly, monthly, weekly and daily goals and review them continually to keep me focused on the outcomes I want. What gets scheduled gets done
Human beings are proven to work far more efficiently when following a routine or timetable. I spend an hour once a week planning out the upcoming 7 days and use that time to schedule in my goals, meetings, deadlines and most importantly time off. In fact, I suggest time off is the first thing that you block in your calendar as if not it will be the first thing that gets cut. Don’t let that happen. Important Vs Urgent Effective Time Management For Internet Marketers 211x300 Time Management Tips For Internet MarketersHow do you decide what gets priority? Firstly take a piece of paper and at the top write your number 1 objective (your long term goal). Then divide the piece of paper in to 2 columns. On the left hand side write Important, on the right side write Urgent. Beneath the important header write all your long term progressive tasks that are important to your business, beneath the urgent header write all your short term often smaller tasks. First go through the list and find all that can be delegated. Once you have done that number each of the remaining tasks in order of importance to your objective. Items appearing towards the top of both lists get done first, followed by those on the important list and lastly the urgent list. You need a brain dump
It is really important that you have one central place for all your ideas and “to dos.” My preferred tool is the mac application called Things. It allows me to dump my ideas as soon as they enter my head and then forget about them. Later I go through my in box of items, sort them in to projects and schedule items with deadlines. This is my central store from which i take to do items and create my schedule for the forthcoming month, week or day. Plan each day the night before You should never start a day until it is planned out on paper in the morning, yet a miraculous thing happens when you the plan your day the night before. Your mind gets to work subconsciously on the tasks ahead. Make a commitment to plan out the following day before you get to bed and you will wake in the morning laser focused with many of the challenges of the day already solved. For listing my daily items I use a white board that sits write next to my desk. As I complete each item i wipe it from the white board. The satisfaction from wiping out each item will keep you motivated as you clear the list. White boards are also great for planning out projects. Creating a schedule
My preferred tool is iCal for Mac. If you have a PC there are also various calendar programs available. The reason I like iCal is that it worked seamlessly with Things (using drag and drop functionality) and imports event using RSS from Basecamp. It also works on both my iphone and Mac, meaning I can schedule items on either and both devices are updated. Take regular breaks In order to maintain your energy levels you need to be taking regular breaks. Use a desk top timer or stop watch and set it to 50 minutes. Turn off all distractions, such as email, Facebook and your phone and work intensely for 50 minutes. When the timer reaches 50 minutes get up and take a 10 minute break, even if you are in the middle of doing something. I generally work seven 50 minute slots per day, three in the morning, two in the afternoon and two in the evening each separated by longer breaks when i will go to the gym, beach, read a book or any other activity I love doing. This sort of discipline and focus will do wonders for your productivity. 3. How to Stay Motivated and Enthusiastic About Your Internet Marketing Endeavour When you’re hammering along trying to build an online business it can be tough, and at times it can be demoralizing. You spend hours
and hours working or what feels like working only to find you’ve been spinning your wheels and you’ve yet to earn a dime. First of all… don’t give up! You CAN do it, and being motivated and enthusiastic is an important part of being able to stick with it long enough to have success. Have I ever told you my first 30 some‐odd lenses at Squidoo didn’t make a dime? (and probably still don’t.) If I’d given up after 25 lenses… or even 29… I never would be where I am today… but the key is being able to find a way to stay motivated, and stay excited about the possibilities… A. Reconnect with your WHY. Yeah it sounds hokey and silly… but if you don’t know WHY (and I mean a why that’s bigger than making money) you’re doing something what’s going to help you stick with it? I had a little meeting with myself in my notebook this morning over this very topic. I’ve been feeling a little unmotivated lately, a little less than enthusiastic. I started asking myself some questions about why I’m working from home, why I’m working on the projects I’m working on right now… and quickly realized I had no idea WHY I was doing what I’m doing right now. DAMN.
No wonder a clear path isn’t forming for me, because I’m not clear about where I’m trying to go and why I’m trying to get there. The why is a huge piece of this puzzle. When times get tough, if you don’t know why you’re sitting on your ass all these hours in front of this screen… you’re not going to have any reason to stay. Assignment: Set aside 30 minutes. Get a journal (piece of paper, whatever) and a pen. Yes, we’re doing this old school! And ask yourself some questions… Ask yourself , WHY you’re doing this. Why. Why.Why. When you answer the question, ask why again… get to the heart of your why. You’ll know when you get there because you’ll get all excited and tingly. :) Don’t just skip the assignment… if you want to get the enthusiasm back in your business ~ do it. B. Say what you really mean. It’s so easy to go middle of the road, to not take a stand, to not go to the edges where our beliefs are a little outside the main stream… it’s easy to play it safe and stay in the middle. Stop it.
When you stay in the middle you are mediocre. You don’t stand up. You don’t stand out. You’re forgettable. I still struggle with this… there are definitely opinions I have that I don’t share for fear of ________________… go ahead and fill in the blank. It’s true you may offend people, you may make them mad, you may drive some people away. Here’s the truth about that though, they weren’t your people. Your true people are the ones who will resonate and love you even MORE because you stepped out there and said what you said. You spoke your truth, and they will love you for it. I’m not talking about stepping up and shouting about your political/religious beliefs (unless you have a website related to those topics lol). But in every industry, every niche there are things that we feel strongly about… talk about those things. Step out of the middle of the road. C. Connect with others. I can’t tell you how amazing it is to have 1 or 2 people I know I can call and by the end of the conversation I’m feeling more excited and
ready to get back to work. I’m revved up again. One or two people work for me ~ as an introvert. If you’re an extrovert ~ get yourself out there, in forums, communities ~ fill yourself up and connect with people who are doing what you’re doing. That kind of group energy can restore your depleted enthusiasm, and help you get back to work. D. Connect with others. Yeah, I’m saying it again… but differently this time. Connect with other people in your niche. You can NOT do this alone. You need some help, a network, people you can count on to help you out, and who you can help out as well. It’s easy enough to get started… just start visiting their blogs. Regularly leave comments… hell send them an email! That’s how it starts. By putting yourself in their line of sight, regularly, and consistently you’ll get their attention. This is how relationships are formed. Don’t ask for anything… don’t try to get something from them. Just connect and get to know each other. I can’t tell you how many people I’ve met this way, and when something comes up ~ I’m happy to to help them, whether it’s put a link in a post to something they’re working on, to doing an interview, to being an affiliate…the options are endless, but you’ve got to have a network ~ and that starts with a simple connection. So get out from behind your dashboard and your link building and get to know people. The people you connect with can end up being worth so much more than any link you’re trying to build on your own.
E. Get a coach. If you are fumbling, and stumbling and things aren’t making sense, and you feel like you’re running in circles and getting no where fast, it’s going to be easy to lose your enthusiasm, and motivation. There are a LOT of moving pieces to make internet marketing work… and if you’re new to the game the best thing you can do is get a coach. A coach can help you avoid the huge potholes in the road, and help you create a plan of action that will work for YOU (which is key). One size does NOT fit all in the internet marketing arena, so a personalized plan, and someone who will be there to help you walk through it is key. Talk to the person before you decide to have them coach you… send them an email, ask them how the program works, what they’ll do for you, and what they’ll expect from you. Make sure it’s going to be a good fit before you get started, but get started. You’ll thank yourself for spending the money.