Brief Mission Statement of Coca Cola. To see the full mission statement, visit our website: http://www.strategicmanagementinsight.com/mission-statements/coca-cola-mission-statement.html

2. Company Background
Name The Coca Cola Company
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 146,200
Competitors
PepsiCo, Dr Pepper Snapple Group,
Groupe Danone, Kraft Foods, Nestlé
S.A.
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3. “To refresh the world - in mind, body
and spirit… To inspire moments of
optimism - through our brands and
actions… To create value and make a
difference everywhere we engage”
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4. Does it include…?
Customers Products/
Services
Markets
No No Yes
Technology Concern for
survival
Philosophy
No No Yes
Self-concept Concern for
public image
Employees
No No No
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5. Does it mention values like…?
Citizenship Teamwork
No No
Excellence Integrity
No No
Customer or product-oriented?
Customer-oriented
Score
1.3/4.5
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6. Vision
“People: Be a great place to work where people are
inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and
needs.
Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving
organization.”
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7. MORE
For more information about this
presentation please visit our website!
Coca Cola Mission Statement
2013 - Strategic Management
Insight
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