1. Lead Generation Report
Rightsource
Post Mail Follow Up
1. Total # of Records Received from Client: 2913
2. Total # of Companies Receiving Direct Mail: 2495 85% *
3. Total # of Companies Martopia made contact with: 1405 56% **
Breakdown
Last Event # of Companies
Made Contact 169 (see “A.” below)
Not at this Time 108
Not Interested 772
Not Qualified 170
Returned Call to Rightsource 198
Total 1405
4. Total # of "Qualified" Companies Martopia made contact
with: 1235 45% ***
5. Total # of Leads: 157 13% ****
* Total # of Companies receiving direct mail divided by the Total # of Records Received from Client
** Total # of Companies Martopia made contact with divided by the Total # of Companies Receiving Direct Mail
*** Total # of "Qualified" Companies Martopia made contact with divided by the Total # of Companies Receiving
Direct Mail
**** Total # of Leads divided by the Total # of "Qualified" Companies Martopia made contact with
A. Represents Cool and Cold leads, Requested More Information, Martopia turned Follow Up Call over to
Rightsource, etc.

2. Lead Generation Campaign Summary
Prepared for
ABC Company
May 28, 2010
A. Total # of Records Received: 2913 C. Total # of Mailers Sent 2495
B. Total # of Records Scrubbed: 2913 E. Total # of Companies Reached 1405
C. Total # of Mailers Sent 2495
D. Total # of Companies Not Receiving Mailers 418 F. Total # of Companies Not Reached 1090
H. Total # of Leads: 157
1. Records Scrubbed 100.00% 2. Total # of Mailers Sent 85.65%
2913 2913 2913 2495
3000
3000
2000
2000
418
A 1000
B
1000
0
C
0 D
B. Total # of C. Total # of Di- D. Total # of
A. Total # of B. Total # of Records rect Mailers Sent Scrubbed
Records Received Records Scrubbed Scrubbed Records Unquali-
from Client or List fied to Receive
Broker Direct Mail
3. Total # of Companies Reached 56.31% 4. Total # of Leads 11.17%
3000
2495 3000
2000 C 1405 1090 2000 1405 1050
E F 1000 157
1000
E G H
0 0
7
C. Total # of Direct E. Total # of F. Total # of E. Total # of G. Total # of H. Total # of
Mailers Sent Records Where Records Where Records Where Contacted Leads
Phone Contact Phone Contact was Phone Contact Companies, No
Accomplished Unsuccessful Accomplished Leads

4. Statistical Report
Prepared for
RightSource
May 28, 2010
A. Total # of Records Received from Client or List Broker 2913
B. Total # of Records Scrubbed 2913 100.00%
C. Total # of Direct Mailers Sent 2495 85.65% of records scrubbed
D. Total # of Scrubbed Records Unqualified to Receive Direct Mail 418 14.35%
Total # of Records Where Phone Contact Attempted 2495 100.00% of records qualified to receive direct mail
E. Total # of Records Where Phone Contact Accomplished 1405 56.31%
F. Total # of Records Where Phone Contact was Unsuccessful 1090 43.69%
G. Total # of Contacted Companies, No Leads 1050 74.73% of companies contacted
H. Total # of Leads 157 11.17%
I. Returned Call to Rightsource (Partial number provided to Martopia
from Rightsource) 198 14.09%

5. Lead Generation Pre-Scrub Summary
Prepared for
RightSource
May 28, 2010
1. Total # of Records Scrubbed 2913 85.65%
2913 2913
3000
2000
A
A B
1000
0
A. Total # of Records B. Total # of Records
Received from Client Scrubbed
A. Total # of Records Received from Client 2913
B. Total # of Records Scrubbed 2913

6. Lead Generation Mailer Summary
Prepared for
RightSource
May 28, 2010
2. Total # of Mailers Sent 85.65%
2913
2495
418
B. Total # of Records C. Total # of Mailers Sent D. Total # of Records Not
Scrubbed Receiving Mailers
B. Total # of Records Scrubbed 2913
C. Total # of Mailers Sent 2495
D. Total # of Records Not Receiving Mailers 418
Breakdown of D:
Did not meet client criteria 32
Disconnected 65
Incorrect Number 16
Left Message for Contact 6
No Answer 74
Not Interested 185
Phone Busy 20
Would not provide info 20

8. Lead Generation Companies Not Reached
Prepared for
RightSource
May 28, 2010
3. Total # of Post Mail Follow Up Calls - Companies Never Reached 43.69%
2495
1405
1090
C. Total # of Mailers Sent E. Total # of Companies F. Total # of
Reached Companies/Contacts Never
Reached
C. Total # of Mailers Sent 2495
E. Total # of Companies Reached 1405
F. Total # of Companies/Contacts Never Reached 1090
Breakdown of F:
Client Attempting to Contact 17 (Indicated Rightsource had already made contact)
Disconnected 4
Left Message for Contact 999
No Answer 64
Phone Busy 6

10. Lead Generation Companies Contacted
Prepared for
RightSource
May 28, 2010
4. Total # of Post Mailer Follow Up Calls - Companies Reached 56.31%
2000 1405
1050
1000 157 198
0
E. Total # of Companies H. Total # of Companies - I. Total # of Companies - Re- G. Total # of Companies - No
Reached Leads Generated turned Call to Rightsource Leads Generated
E. Total # of Companies Reached 1405
H. Total # of Companies - Leads Generated 157
I. Total # of Companies - Returned Call to Rightsource 198
(Partial number provided to Martopia from Rightsource - Client to give Feedback)
G. Total # of Companies - No Leads Generated 1050
Breakdown of G:
Did not meet Client Criteria 170
Not Interested 772
Not at This Time 108

12. Lead Nurturing Summary
Prepared for
RightSource
May 28, 2010
Lead Nurturing Capability 40.41%
2913
3000
2000 A 1177
1000
0
A. Total # of Records Scrubbed B. Total Number of Nurturing
Candidates or Prospects
A. Total # of Records Scrubbed 2913
B. Total Number of Nurturing Candidates or Prospects 1177
Breakdown of B:
Left 3 Messages with Staff 372
No Answer - 3rd Attempt 27
Left 3 Voice Messages for Contact 601
Not available - no message left 3rd attempt 35
Not at this time 49
Not at this time - Requested Future Follow Up 59
Phone Busy - Third Call 6
Left Message on Answering Machine 28
Total Number of Nurturing Candidates or Prospects 1177