More than Just Lines on a Map: Best Practices for U.S Bike Routes
Nh Hoteles
1. How does the chain use social networks? NH Hoteles Pfeiffer Thomas Poisson Mehdi Rospars Sophia April 1st 2010
2. Facebook Fans: 728 Not so many compared to other chain hotels The chain does not post any information Few posts of the fans: 11 posts in 2010 Only basic information of the chain No pictures (only the logo of the chain …) No facebook link on the homepage => Facebook is not an effectif SN for this chain
3. Twitter Followers: 873 Not enough compared to other chain hotels 120 tweets The chains twits a lot: promotions, hotel’s events, recruitments … and respond to the follower’s questions No twitter link on the homepage => Quite a good use of Twitter
4. Linkedin More than 500 employees present in this SN Employees can stay easily in contact Well structured: statistics, job opportunities … Links to the chain’s blog => Good use of Linkedin
5. Blog Good amount of posts: information about different countries, cities, festivals and the chain in general Links to the chain’s website RSS feeds available for anyone It works, compared to the RSS’ of the homepage No link of the blog on the homepage => Very good use of the blog
6. Conclusion Present on the main social networks but the chain could do more to stay in contact with the followers Homepage: No links to any of the social networks RSS feeds don’t work Recommendations: Use “Ping.fm” to post the same information on several social networks on one click only