The document discusses the opportunity and challenges of international e-commerce. It notes that while the desire to sell globally is easy, getting it right is difficult due to issues with user experience, logistics, customer service, finance, and IT across different countries and regions. The solution proposed simplifies the process by allowing merchants to transact on their own site while shipping directly to customers abroad, and handles duties, taxes, addresses, payments, currencies, and shipping across 238 countries through a single integrated system.