models of communication 1.linear model 2.interactive model 3.transaction model

1. MODELS OF
COMMUNICATION
SOWMIYAA S
2014002003

2. INTRODUCTION
CONCEPT OF MODELS
MODELS OF COMMUNICATION
SUMMARY
REFERENCE
CONTENTS

3. INTRODUCTION
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4. CONCEPT OF MODELS
 Symbolic representation of structures/opertions/objects
 Models-scientific metaphors

5. MODELS OF COMMUNICATION
• LINEAR MODEL

7. MODELS OF COMMUNICATION
• INTERACTIVE MODEL

9. MODELS OF COMMUNICATION
• TRANSACTION MODEL

11. ARISTOTLE MODEL
Rhetoric model

12. LASSWELL'S MODEL [1948]

13. BERLO'S MODEL [1960]

14. SHANNON & WEAVER [1949]

15. WESTLEY & MACLEAN'S MODEL [1957]

16. SCHRAMM'S MODEL

17. LEAGAN'S MODEL

18. ROGERS & SHOEMAKER'S [1971]

19. GERBNER MODEL [1956]

20. OTHER MODELS
• JOSEPH A DEVITO'S MODEL
• BARNLUND'S MODEL
• CONSTRUCTIONIST MODEL
• CONTINUOS LOOP MODEL
• WHITE'S MODEL
• HELICAL MODEL
• BECKER'S MOSAIC MODEL

21. LINEAR MODEL
INTERACTIVE MODEL
TRANSACTIONAL
MODEL
SHANNON & WEAVER
BARNLUND
ARISTOTLE
LASSWELL
BERLO
SCHRAMM
WHITE
SUMMARY

22. SENDER ENCODING DECODING MESSAGE
SUMMARY

23. CHANNEL RECEIVER NOISE FEEDBACK
SUMMARY

24. REFERENCE
 A HANDBOOK OF MODELS ON COMMUNICATION
AND ADOPTION BEHAVIOUR,DIPAK DE;B K
MANDAL[pg.39-53]
 TEXTBOOK ON RURAL
DEVELOPMENT,ENTREPRENEURSHIP &
COMMUNICATION SKILLS,SAGAR MONDAL;G L
RAY[pg.486-492]
 BUSINESSTOPIA
 PYMNTS.COM

25. THANK
YOU