4. INCREASING FACEBOOK FANS
Actions Why Desired KPI
Response
Group members Targeted audience Facebook fans - Reach 500 fans
link the Ablaze interacts with other increase and before Sept
Wordpress site to social media tools generate buzz 2013 (next
their Facebook other than through comments concert)
page. Youtube Facebook. Want to and likes and - Reach minimum
videos drive towards one. shares to their “100 people sae
posted/commented friends. this post” per
through Facebook post figure and
Facebook page will remain
Ratio of 4:1 Ratio 4:1 to generate a sense consistent
between orchestra- prevent page from of „community,‟ and growth
related fun becoming feel engaged to the - Minimum
facts/posts and info “Advertisement group, share with interaction rate
about Ablaze page” other fans on the of 1% from total
page fans on post
5. GENERATE TICKET SALES
Actions Why Desired KPI
Response
Tickets sold Eventbrite is free To have attendees - Sell minimum of
through Eventbrite and easy to set up. bring along their 300 tickets by
Increasing page family members end of May
Link posted by ranking for search and or friends to 2013 via
Ablaze members engines and tracks the concert Eventbrite
through Facebook, where sales are (multiple ticket per - Sell out concert
YouTube, coming from. transactions) (500 seats) by
Wordpress and Sept 2013
Twitter. Funneling Allows group Sell out concert
traffic to Eventbrite. emails to be sent
out
Contest: win a Generate hype and
meal, 3 tickets and Give incentive to create audience - Reach 500 fans
post show talk with sign up to interaction before Sept
orchestra by liking facebook page and 2013
to Facebook page. follow Ablaze
social media
6. INCREASE YOUTUBE PRESENCE
Actions Why Desired KPI
Response
Fun and Videos give human Short term: - 500 views on
entertaining videos face to the music generate views so key promotional
and can give more there is pieces in
Behind the scenes personality to the awareness of anticipation of
video of orchestral orchestra Ablaze orchestra event (Sept
practice 2013)
YouTube will be the Long term: create - 2000 total views
Few key dress database for all a community and on YouTUbe
performance in multimedia (music, engaged viewers channel
performance hall to videos, quick by commenting, - 5% growth in
showcase talent playback of event) possibly through monthly
collaboration with subscription
contest - Minimum 5
comments per
video
