White Paper Structure
1. Title  Attention grabbing
 Focusing on problem and target
audience
 Benefit oriented, not feature
2. The abstract  Short summary
 Focusing on precise point about
product
3. Introduction  Define the issue and provide
background discussion
4. Problem Definition  Identify the business problem the
product will solve
 Would be entirely from the perspective
of the target audience
5. Solution Details  Thoroughly explaining the problem and
the general approach to solve it
 Showing how my solution is vastly
superior to the competition
6. Business benefits  Providing plenty of assurances that my
solution will work for them
 Discussing return on investment (ROI),
usability, adherence to standards, and
speed of implementation.
 Showing my understanding about
readers' pain and how I can solve it.
7. Summary  Emphasizing both the benefits of my
solution as well as the risks to readers
who decide not to use my product or
service.
8. Call to action  Dropping contact person's name and
telephone number
 Any offers like free trial version, free
assessment etc.
A typical Structure of White Paper
1. Abstract
2. Introduction
3. Problem Definition
4. Understanding the problem
5. How the product meets the challenge
6. Conclusion

White paper structure

  • 1.
    White Paper Structure 1.Title  Attention grabbing  Focusing on problem and target audience  Benefit oriented, not feature 2. The abstract  Short summary  Focusing on precise point about product 3. Introduction  Define the issue and provide background discussion 4. Problem Definition  Identify the business problem the product will solve  Would be entirely from the perspective of the target audience 5. Solution Details  Thoroughly explaining the problem and the general approach to solve it  Showing how my solution is vastly superior to the competition 6. Business benefits  Providing plenty of assurances that my solution will work for them  Discussing return on investment (ROI), usability, adherence to standards, and speed of implementation.  Showing my understanding about readers' pain and how I can solve it. 7. Summary  Emphasizing both the benefits of my solution as well as the risks to readers who decide not to use my product or service. 8. Call to action  Dropping contact person's name and telephone number  Any offers like free trial version, free assessment etc.
  • 2.
    A typical Structureof White Paper 1. Abstract 2. Introduction 3. Problem Definition 4. Understanding the problem 5. How the product meets the challenge 6. Conclusion