The document outlines the typical structure of a white paper, which includes sections for the title, abstract, introduction, problem definition, solution details, business benefits, summary, and call to action. The problem definition section identifies the business problem the product will solve from the target audience's perspective. The solution details section thoroughly explains the problem and approach to solving it, showing how the solution is superior to competitors.
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White paper structure
1. White Paper Structure
1. Title Attention grabbing
Focusing on problem and target
audience
Benefit oriented, not feature
2. The abstract Short summary
Focusing on precise point about
product
3. Introduction Define the issue and provide
background discussion
4. Problem Definition Identify the business problem the
product will solve
Would be entirely from the perspective
of the target audience
5. Solution Details Thoroughly explaining the problem and
the general approach to solve it
Showing how my solution is vastly
superior to the competition
6. Business benefits Providing plenty of assurances that my
solution will work for them
Discussing return on investment (ROI),
usability, adherence to standards, and
speed of implementation.
Showing my understanding about
readers' pain and how I can solve it.
7. Summary Emphasizing both the benefits of my
solution as well as the risks to readers
who decide not to use my product or
service.
8. Call to action Dropping contact person's name and
telephone number
Any offers like free trial version, free
assessment etc.
2. A typical Structure of White Paper
1. Abstract
2. Introduction
3. Problem Definition
4. Understanding the problem
5. How the product meets the challenge
6. Conclusion