Perception matters, both for members and prospects. Grow business with a better understanding of how your credit union is perceived.

1. Perception matters, both for
members and prospects.
Grow business with a better
understanding of how your
credit union is perceived.
Credit Unions:
Improving
Perception,
Growing
Business
by Haris Azmi

2. Credit unions everywhere face
the uphill task of conveying their
value proposition to their
members.
Any negative perceptions,
including lack of awareness, are
bad for business.

3. As millennials join the workforce,
are these potential customers
considering credit unions?

4. According to the World Council of
Credit Unions, the average age of a
credit union member in the US is 47.

5. Attracting new and younger
members is critical for credit
unions.
Where to start? Consider
evaluating member perceptions.

6. For example, we’ve built a simple
but powerful perception evaluation
survey that’s quick and easy to
deploy.

7. Plus, it’s an educational instrument
that dispels any negative
perceptions members may have
about your credit union.

8. Questions are designed gather
feedback AND to educate members
about your products and services.
Sound like a smart investment?

9. Looking for ideas on how to
engage millennials and turn them
into brand ambassadors?
Book our webinar on
Credit Union Connections!

10. SoGoSurvey.com
@SoGoSurvey