Online reputation and social media are two digital aspects that every business owner is aware of nowadays. There is an increasing need to maintain a good image on internet, whether it is through content or on social media. This is why business owners are opting for various ORM techniques.

1. How Online Reputation Management & Social Media Are Connected?
Online reputation and social media are two digital aspects that every business owner is aware of nowadays. There
is an increasing need to maintain a good image on internet, whether it is through content or on social media. This
is why business owners are opting for various ORM techniques.
However, what many fail to recognize that these both digital aspects are deeply connected and one can use their
connection for the benefit of their brand. But how online reputation management (ORM) & social media are
connected? Well, here is the answer –
Social media is the new searching platform – Social media profiles like Facebook, Google+, Twitter and
LinkedIn are becoming the new searching platforms. Customers now search for a business or brand on these
platforms to know more about them. And on these platforms, customers also look for others’ feedbacks and
comments.
So, whether your business is small or big, if you do not maintain a clean image on these social media platforms, it
might backfire on you. Your potential clients might not like what they see on your social media profiles and opt
out of choosing your brand or products.

2. Social media can be viral – Platforms like Twitter & Facebook has the ability to make content viral whether in
the form of videos, images or even infographics. Imagine what this ability can do to your business if a wrong
impression (a bad comment, review or content) of your brand goes viral. On the other hand, it can benefit you to
no end if positive content related to your brand goes viral.
It is a delicate factor that can either make your online reputation or break it. So, use them wisely when promoting
your business. Reputed IT companies like Soft System Solution also use these methods for clients’ ORM
campaigns.
Social media is the new identity your business needs and your reputation is deeply connected with this identity.
So, it is essential that you use the connected between both aspects and benefit from it. Explore Soft System
Solution on Google Plus. https://plus.google.com/+Softsystemsolution/