So here we are in 2017 in a time when social marketing has truly come of age. It is no longer the shiny object, now it is an integral part of your integrated marketing strategy designed to reach your target consumers across their customer journey as they enter and travel through your customer journey prospect funnel. Your seeking to understand and design an omni-channel brand experience for them that not only engages them, it converts them into a customer, and then a loyal brand advocate. Candidly, what you do on all your digital channels is more important than ever to this customer curation process. It is not digital or social engagement alone that will ensure your success, it begins with understanding who your current and target customers are. And, it extends to learning and translating how to create and deliver what these consumers need and want from you- and how they want it delivered to them digitally and in their daily life. In 2009 I authored the Social Frontier to help my corporate clients wrap their heads around the unknown- a new social frontier that was emerging and disrupting their traditional marketing approaches and initiatives. Many became early adopters and industry innovators in their industries delivering measurable long term value to their organizations. Today organizations face a more challenging landscape with established competition in B2C and B2B industries. The good news is that while you may be trying to master and leverage Instagram and Snapchat, social channel networks across the board have not only stabilized, they now provide social plumbing features that didn’t exist in the early days of “social”. And, there are numerous tools, widgets, apps, and technology platforms that make it easier if you take the opportunity to align your owned media channel development and social marketing efforts with your business goals. It’s never been a more exciting time to be on the Social Frontier! http://bit.ly/WMeadleyLI

1. Wendy Meadley Keynote > Corporate Social Media Development
Social Frontier 2017
Wendy Meadley > Corporate SocialMediaDevelopment

2. Wendy Meadley Keynote > Corporate Social Media Development
Social Frontier 2017
Wendy Meadley > Corporate SocialMediaDevelopment
YourCoRPORATESOCIALSTRATEGY
Should be a key driver of you customer intelligence strategy. Much can be learned, align with and
translated into organizational performance with these customer analytics:
o Customer Revenue
o Customer Satisfaction
o Customer Profitability
o Customer Lifetime Value
o Brand Awareness
o Customer Loyalty
o Customer Journey + Attribution
o Prospect Conversions
o Task Completion
o Churn Rate

3. Providing Return on Marketing Investment (ROMI)
It’s 2017>
If you are an experienced social media professional, you have been establishing and building social media
channel networks, content conversations, conversion tactics and communities for at least 5 years.
Being “Social” is no longer shiny and new yet it is still a generally under-established marketing discipline.
People think they know how to “do it” because they “done it” and built their own social media channels.
A comprehensive social marketing strategy is not a standalone venture. It is an integral part of your overall
integrated marketing strategy and depending on your vertical market, it may be the most effective and
affordable way to move your target prospects (personas) through your defined customer journey.
Every organization needs return on their marketing investment, the more strategic and integrated your
efforts are into the business development goals, the more long term value your efforts can provide to your
client or organization.
Let’s look at an organizational level view of social media channel network development and social
marketing campaign operational considerations.
WendyMeadley > SOCIAL FRONTIER > Corporate Social Media Development

4. REACHING YOUR target personas > FUTURE CUSTOMERS
WendyMeadley > SOCIAL FRONTIER > Corporate Social Media Development

5. converting YOUR BEST PROSPECTS INTO CUSTOMERS
WendyMeadley > SOCIAL FRONTIER > Corporate Social Media Development

6. WendyMeadley > SOCIAL FRONTIER > Corporate Social Media Development
Creating GLOBALIMPACT withYOUR SOCIAL EFFORT

7. It starts with each customer > their personal experience
WendyMeadley > SOCIAL FRONTIER > Corporate Social Media Development

8. THE SOCIAL FRONTIER > 2017
WendyMeadley > SOCIAL FRONTIER > Corporate Social Media Development ©2017 Contact > wendy@socialwendygroup.com
Message from Wendy
So here we are in 2017 in a time when social marketing has truly come of age. It is no longer the shiny object, now it is an integral part of
your integrated marketing strategy designed to reach your target consumers across their customer journey as they enter and travel through
your customer journey prospect funnel.
Your seeking to understand and design an omni-channel brand experience for them that not only engages them, it converts them into a
customer, and then a loyal brand advocate. Candidly, what you do on all your digital channels is more important than ever to this customer
curation process. It is not digital or social engagement alone that will ensure your success, it begins with understanding who your current
and target customers are. And, it extends to learning and translating how to create and deliver what these consumers need and want from
you- and how they want it delivered to them digitally and in their daily life.
In 2009 I authored the Social Frontier to help my corporate clients wrap their heads around the unknown- a new social frontier that was
emerging and disrupting their traditional marketing approaches and initiatives. Many became early adopters and industry innovators in their
industries delivering measurable long term value to their organizations.
Today organizations face a more challenging landscape with established competition in B2C and B2B industries. The good news is that
while you may be trying to master and leverage Instagram and Snapchat, social channel networks across the board have not only
stabilized, they now provide social plumbing features that didn’t exist in the early days of “social”. And, there are numerous tools, widgets,
apps, and technology platforms that make it easier if you take the opportunity to align your owned media channel development and social
marketing efforts with your business goals.
It’s never been a more exciting time to be on the Social Frontier!
Wendy Meadley’s Social 9
Model was created in 2009
to lead Corporate Social
Channel prioritization and
investment. It is regularly
reviewed and updated
reflecting the most relevant
and established social
channel considerations.