1. What is Blogging?
Should You Be Doing It?
Social Media Education, Training & Support
www.mysocialintelligence.com

2. The short answer is YES.
Blogging is the centre point from which all
your social media content spins.
Should we be blogging?
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3. What is blogging?
@ 2013 Social Intelligence Limited
Some refer to blogging as online journaling.
It’s where a business can share their story,
the story has a unique URL and
is easily shared across multiple platforms –
with the goal of driving traffic
to your website!

4. What does blogging look like today?
@ 2013 Social Intelligence Limited
Businesses use blogging as a route to
providing some added information about their
business, how they work with clients and deliver
their product or service.
Blogging keeps your website content fresh and
Google loves new content – so you are doing
your website a favour.

5. Should you blog?
@ 2013 Social Intelligence Limited
The answer will be in the story telling value
of your business and sometimes
thinking outside the box.

6. Tips to get you started...
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• Remember you are selling to people – keep it
real
• Consider the variety in your business day
• Share your client’s successes and journeys -
describe in your client’s words what a
difference you made to their day / lives /
businesses by doing what you did.

7. Thanks for watching the quick share of this post...
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Want to read the full blog post with all our guidance?
You can read it here:
The Social Intelligence Blog
Meet the author:
Shelley Rostlund

8. Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
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